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Founded Year



Seed VC | Alive

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Last Raised

$470K | 2 yrs ago

About Charmy

Charmy is a social network service that shares music, movie, series, and book categories and provides recommendations to its users through a personal recommendation engine called Charmy Assistant.

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Latest Charmy News

How these young women entrepreneurs got the jump on their own path despite the pandemic

Mar 8, 2021

They all started businesses before they graduated Author of the article: Publishing date: Postmedia may earn an affiliate commission from purchases made through our links on this page. Article content Some people start businesses later on in life after building up a career in their chosen field, but others don’t even wait to graduate before launching a business, even if there’s a pandemic impeding the normal course of business. For example, Kanan Shah and Elizabeth Lo Serro graduated last year from Ryerson University in Toronto for business management in 2020, but a year earlier started working on an idea to help companies and teams boost their creative thinking process. We apologize, but this video has failed to load. Try refreshing your browser, or How these young women entrepreneurs got the jump on their own path despite the pandemic Back to video “We started Late Night Labs because we’re passionate about design thinking, and we wanted to do what we love to help people solve problems,” Shah said. “We also wanted to share the state of mind that we have where ideas are free flowing and innovation is abundant.” Late Night Labs facilitates interactive custom training sessions, allowing teams to learn and practice how to apply the latest innovative thinking techniques to solve problems. Its customers typically consist of financial institutions, startups looking to do user research, and people wanting to learn about design thinking. Advertisement Article content Shah said the chief challenges she has faced in running her business so far isn’t fallout from the pandemic, but managing her time and finances, as well as maintaining her physical and mental health. But she views these challenges as opportunities, because, as an innovator, she prefers to see the world as what it could be rather than what it is. Article content Kanan Shah and Elizabeth Lo Serro started Late Night Labs while they were still in university. Photo by Late Night Labs She said it feels amazing to be a recent graduate operating a business, especially since she would likely have faced more barriers as a female entrepreneur if she was in another part of the world. “It’s important for females to be encouraged to follow their dreams and for the future generations to have a diverse set of role models to be inspired from,” she said. “There are so many problems that need solving around the world, and this is the perfect time.” Another woman who helped start a business before graduating is Alida Burke. She’s set to graduate with a master’s degree in accounting from Ottawa’s Carleton University in 2022, but has already co-founded The Growcer Inc., which makes hydroponic growing systems. “We went up north for the first time to Iqaluit back in 2015 or so, and it was through that we learned about the challenges of food insecurity and how it affects Canadians,” she said. “It got us thinking on what’s currently being done and how we can contribute to a solution.” More On This Topic Article content Hydroponic growing involves raising plants inside with artificial light and nutrient-rich water as opposed to outside in soil and it allows plants to be harvested in as little as six weeks. Growcer’s hydroponic growing systems are built in shipping containers and primarily sold to Indigenous communities across Canada, but they also deal with social enterprises and food therapists. Some of the hydroponic produce grown includes spinach, arugula, kale, lettuce and various herbs. Burke said hydroponic growing makes the produce more tender and flavourful. Alida Burke is set to graduate with a master’s degree in accounting from Ottawa’s Carleton University in 2022, but has already co-founded The Growcer Inc., which makes hydroponic growing systems. Photo by The Growcer Inc Burke was selected as a finalist for the 2019 Enactus Canada National Exposition, a competition where students pitch their businesses for the chance to be named Student Entrepreneur National Champion and win $10,000. She did not win the award, but still views it as a great experience. “In general, I find that women entrepreneurs have something to share and showcase with the world and have great ideas,” she said. “Women entrepreneurs should be given the same opportunities given to others in terms of being able to showcase their ideas and build the businesses they’ve envisioned for themselves and for the target market they’re looking to address.” The Growcer’s founders found inspiration from a trip north, but Michelle Ji’s came closer to home — much closer. She, Senia Wang and two others co-founded pet-food maker Charmy Box Inc. in 2020. “I started Charmy for two of my lovely dogs, Ace and Tequila, and I always had a huge passion for pet nutrition,” Ji said. “I did a lot of research for my dogs’ health and tried to figure out the best possible diet option.” Advertisement Article content Charmy makes air-dried pet food, which evaporates moisture from raw ingredients, thereby eliminating harmful pathogens while preserving vital nutrients. The products are made in a state-of-the art human food production facility, and the company said it meets the highest safety standards. Ji said her life consisted of two points, school and work, when Charmy was starting up. She graduated from Toronto’s Ontario College of Art & Design University for graphic design in 2020, while Wang is still a second-year hospitality and tourism management student at Ryerson. As a female entrepreneur, Ji said she has faced pressure from her family, but perhaps not the kind of pressure others might face. Her family, she said, is not against her being a female entrepreneur, but think women should not put so much pressure on themselves. “On our hand, we believe all genders are equal, and hard work shouldn’t be restricted because of our gender,” she said. “Being a female entrepreneur also allows us to pay more attention to small details in the business.” Share this article in your social network Share this Story: How these young women entrepreneurs got the jump on their own path despite the pandemic

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Charmy Frequently Asked Questions (FAQ)

  • When was Charmy founded?

    Charmy was founded in 2019.

  • Where is Charmy's headquarters?

    Charmy's headquarters is located at Ankara.

  • What is Charmy's latest funding round?

    Charmy's latest funding round is Seed VC.

  • How much did Charmy raise?

    Charmy raised a total of $470K.

  • Who are the investors of Charmy?

    Investors of Charmy include Kokteyl and Erdem Yurdanur.

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