Jul 13, 2017

Charlie Chatter Digital marketing firm Langoor invests $300k in Australian TV chat app Charlie Chatter Charlie Chatter has patented a technology that allows users to overlay chat and notifications to different displays, including TVs and handheld devices. Shadma Shaikh  |  ET Bureau  |  Updated: July 13, 2017, 09:15 IST Digital marketing company Langoor has invested $300,000 in Charlie Chatter , an Australian television chat software maker. Sydney-based Charlie Chatter has patented a technology that allows users to overlay chat and notifications to different displays, including TVs and handheld devices. It plans to raise another $700,000 from Ahmedabad-based Langoor in the next year as it moves from a mobile app to a dongle-based service, Langoor's CEO Venugopal Ganganna told ET. “As a part of being a digital agency, we have been doing investments in areas that become mainstream few years down the line. The idea with Charlie Chatter is to make TV an immersive experience,“ Ganganna said. Charlie Chatter connects with a smart TV to create an instant pop-up messaging experience, allowing users to chat ence, allowing users to chat with friends while watching live TV. ching live TV. In Australia, where sports betting is legal, viewers often interact with each other over messengers. That's the kin messengers. That's the kind of target audience for Charlie Chatter, which currently provides messaging through an app. In the next one year, as the startup enhances its product experience, it will see additional investment from Langoor, Ganganna said. “Having already worked with Langoor for over 18 months building the product, we are very excited to have investment from Langoor and have entered into a strategic partnership as we look to expand into the Asian market," said Adrian Marafioti, cofounder of Charlie Chatter. Charlie Chatter's technology can be integrated into any third-party application third-party application or TV platform, providing partners with detailed analytics and a contextual ad serving platform. RELATED