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Founded Year



Acq - Pending | IPO

Total Raised


About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) provides cloud-based e-commerce solutions that enable retailers and manufacturers to manage merchandise sales across online channels including Amazon, Google, eBay, Facebook, and more. It offers digital marketing, retail and shoppable media, brand analytics, product content, and feed management. The company was founded in 1999 and is based in Morrisville, North Carolina.

Headquarters Location

2701 Aerial Center Parkway

Morrisville, North Carolina, 27560,

United States


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Expert Collections containing ChannelAdvisor

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

ChannelAdvisor is included in 4 Expert Collections, including E-Commerce.



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US-based companies


Retail Media Networks

463 items

Tech companies helping retailers build and operate retail media networks.

ChannelAdvisor Patents

ChannelAdvisor has filed 3 patents.

The 3 most popular patent topics include:

  • Commerce websites
  • Computational linguistics
  • Database management systems
patents chart

Application Date

Grant Date


Related Topics




Shogi openings, Commerce websites, Natural language processing, Computational linguistics, Database management systems


Application Date


Grant Date



Related Topics

Shogi openings, Commerce websites, Natural language processing, Computational linguistics, Database management systems



Latest ChannelAdvisor News

Five tips for selling internationally

Mar 29, 2023

Five tips for selling internationally (Source: Bigstock.) + Are the potential risks and complexities of international selling keeping you from reaping the rewards of global e-commerce? Thanks to the internet, international lines are continually blurring, making global e-commerce easier and more lucrative than ever. The key is planning wisely and keeping a watchful eye on cross-channel operations. Why sell internationally? A new eMarketer report says global e-commerce is entering a “new normal” of slower growth. However, Asia-Pacific is the one exception. In fact, e-commerce continues to expand in the Philippines, India, Indonesia, Malaysia, Thailand, Vietnam and South Korea, accounting for 70 per cent of the top countries for e-commerce sales growth this year. Expanding to international selling has many potential benefits, including: Increased revenue and exposure When you sell across borders , you open your brand to a whole new pool of buyers beyond your domestic market. Plus, international exposure helps you create brand fans across the world, meaning more opportunities for sales, engagement and partnership. “Always-on” selling Selling online internationally means you’re always open and ready to sell to your customers, whether they’re at your brick-and-mortar store or halfway across the world. Broader competition Is competition becoming fierce in your home market? Expanding across borders allows you to “dilute” the pool, potentially lessening your competition. Expanded distribution of excess inventory As seasons and styles change around the world, international selling opens your surplus inventory to new markets for purchase. How to sell internationally There are two primary ways to sell online across borders. With an e-commerce website, you control the exposure, listing and fulfilment. If you don’t have a website (or international capabilities), you can benefit from the fulfilment, advertising and vast reach of global marketplaces like Amazon, Ebay, Fruugo, Zalando, Rakuten or AliExpress. Just remember to: Choose new markets carefully. Conduct a thorough analysis of the countries you’re considering, making sure to account for potential roadblocks. Then, start small by only selling into one country at a time or curating a smaller portfolio of products for the region. Track products with GTINs. Use global trade item numbers (GTINs) , which are used by every seller around the world, making it easier for marketplaces and merchants to manage their listings and products. Use creative, accurate, detailed copy. What will shoppers in other countries want to know? Include all necessary product details, and tailor headlines to shopper search habits with translated terms and even local dialect or slang. Offer local customer service. Localise customer service so customers can get help when they need it. Hire local personnel, extend your domestic service hours or even add chatbots. Reduce team burden with automation. As your business grows internationally, tracking orders becomes overwhelming. Centralisi ng and automating your operations increase productivity, allowing you to sell more and reduce costs. Razer increases marketplace GMV ten-fold Expanding to new marketplaces across the globe benefited Singaporean gaming accessories company Razer when it decided to launch on Amazon, Ebay and Catch. Yet, without a solution to manage the requirements of each marketplace, the company began struggling to maintain a strong international presence. With help from ChannelAdvisor Managed Services for Marketplaces , Razer was not only able to streamline channel management for its existing marketplaces, but expand to 11 others, including Target, Newegg and Walmart. Within a year of this expansion, each marketplace GMV increased by 10 times. ChannelAdvisor , a CommerceHub company, has 20+ years of experience helping brands and retailers all over the world expand, optimise and grow their e-commerce programs across channels and markets. And with more than 400 global channels , it’s easy to expand into new markets in a seamless, integrated way. Contact ChannelAdvisor today to start your international selling journey. About the author: Darren Fifield is Apac MD at ChannelAdvisor, a CommerceHub company.

ChannelAdvisor Frequently Asked Questions (FAQ)

  • When was ChannelAdvisor founded?

    ChannelAdvisor was founded in 1999.

  • Where is ChannelAdvisor's headquarters?

    ChannelAdvisor's headquarters is located at 2701 Aerial Center Parkway, Morrisville.

  • What is ChannelAdvisor's latest funding round?

    ChannelAdvisor's latest funding round is Acq - Pending.

  • How much did ChannelAdvisor raise?

    ChannelAdvisor raised a total of $80.7M.

  • Who are the investors of ChannelAdvisor?

    Investors of ChannelAdvisor include CommerceHub, eBay, Southern Capitol Ventures, Kodiak Venture Partners, Advanced Technology Ventures and 8 more.

  • Who are ChannelAdvisor's competitors?

    Competitors of ChannelAdvisor include easySales, Cymbio, Eunimart, Lengow, Keap and 7 more.

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