Cengage

May 10, 2022

| Increasing Use of Analytical Tools in Test Preparations to Boost Growth | Technavio News provided by Share this article Share this article NEW YORK, May 9, 2022 /PRNewswire/ -- The test preparation market in the US has been categorized as a part of the global education services market. The market size is expected to grow by USD 11.93 bn from 2021 to 2026. Moreover, the growth momentum of the market will progress at a CAGR of 6.39% during the forecast period. Technavio offers additional highlights related to the market growth. Download a Sample Report Technavio has announced its latest market research report titled Test Preparation Market in the US by Learning Model, End-user, and Product - Forecast and Analysis 2022-2026 Test Preparation Market in the US: Driver The increasing use of analytical tools in test preparations is driving the growth of the test preparation market in the US. Analytical tools provide effective and efficient test preparation modules and also offer various insights that can be used by teachers, trainers, and students to identify their progress by means of reporting tools, which optimizes the entire learning process. Such tools help educators identify program trends. For instance, Kaplan provides various Kaplan Partner Solutions (KPS) that consist of test preparation programs offering performance analysis tools. Similarly, USATestprep offers custom assessments that incorporate a diagnostic assessment system that provides a performance snapshot at the student, class, school, and district levels using various analytical tools. Do you want to learn about other drivers impacting the growth of the market? Request a Report Sample Test Preparation Market In The US: Trend Technological advances in test preparation services is one of the key trends in the market. The growing tech-savvy population and the rising adoption of tablets, mobile phones, and other mobile devices have led to an increase in the demand for technologically advanced modes of delivery as well as innovative test preparation through the incorporation of various visual technologies. Moreover, educators are focusing on visual technologies such as AR and VR. For instance, MITAR games developed by the Massachusetts Institute of Technology's Teacher Education Program and The Education Arcade blend real-life locations with virtual individuals and scenarios to enhance the learning skills of the student. These factors fuel the growth of the test preparation market in the US. Test Preparation Market In The US: Segmentation Analysis This report segments the test preparation market in the US by product (university exams, certifications exams, high school exams, elementary exams, and other exams) and end-user (higher education and K-12). By product, the university exams segment will have significant market share growth during the forecast period. The rising number of enrollments in nationalized as well as standardized tests in the US and the increasing demand for private tutoring because of increased competition among students are some of the prominent factors driving the market. Therefore, there has been an increase in the demand for SAT and ACT test preparation courses. In addition, the rising interest in exams such as Graduate Record Examinations (GRE), Graduate Management Admission Test (GMAT), and Law School Admission Test (LSAT) has prompted test preparation course providers to increase their product portfolio. Know more about the contribution of each segment of the market. Download a Sample Report Related Reports:                 4.2 Bargaining power of buyers                                            Exhibit 15:  Bargaining power of buyers                 4.3 Bargaining power of suppliers                                        Exhibit 16:  Bargaining power of suppliers                 4.4 Threat of new entrants                                     Exhibit 17:  Threat of new entrants                 4.5 Threat of substitutes                          4.6 Threat of rivalry                    4.7 Market condition 5. Market Segmentation by Product                 5.1 Market segments                 5.2     Comparison by Product                 5.3     University exams - Market size and forecast 2021-2026                                    Exhibit 23:  University exams - Market size and forecast 2021-2026 ($ million)                                 Exhibit 24:  University exams - Year-over-year growth 2021-2026 (%)                 5.4     Certifications exams - Market size and forecast 2021-2026                                              Exhibit 25:  Certifications exams - Market size and forecast 2021-2026 ($ million)                                 Exhibit 26:  Certifications exams - Year-over-year growth 2021-2026 (%)                 5.5     High school exams - Market size and forecast 2021-2026                                                 Exhibit 27:  High school exams - Market size and forecast 2021-2026 ($ million)                                 Exhibit 28:  High school exams - Year-over-year growth 2021-2026 (%)                 5.6     Elementary exams - Market size and forecast 2021-2026                                 Exhibit 29:  Elementary exams - Market size and forecast 2021-2026 ($ million)                                 Exhibit 30:  Elementary exams - Year-over-year growth 2021-2026 (%)                 5.7     Other exams - Market size and forecast 2021-2026                                            Exhibit 31:  Other exams - Market size and forecast 2021-2026 ($ million)                                 Exhibit 32:  Other exams - Year-over-year growth 2021-2026 (%)                 5.8     Market opportunity by Product                                  Exhibit 33:  Market opportunity by Product 6. Market Segmentation by End-user                 6.1     Market segments                            6.2     Comparison by End-user                               6.3     Higher education - Market size and forecast 2021-2026                                    Exhibit 36:  Higher education - Market size and forecast 2021-2026 ($ million)                                 Exhibit 37:  Higher education - Year-over-year growth 2021-2026 (%)                 6.4     K-12 - Market size and forecast 2021-2026                                             Exhibit 38:  K-12 - Market size and forecast 2021-2026 ($ million)                                 Exhibit 39:  K-12 - Year-over-year growth 2021-2026 (%)                 6.5     Market opportunity by End-user                                               Exhibit 40:  Market opportunity by End-user 7. Market Segmentation by Learning model                 7.1     Market segments                            7.2     Comparison by Learning model                                  Exhibit 42:  Comparison by Learning model                 7.3     Blended - Market size and forecast 2021-2026                                     Exhibit 43:  Blended - Market size and forecast 2021-2026 ($ million)                                 Exhibit 44:  Blended - Year-over-year growth 2021-2026 (%)                 7.4     Online - Market size and forecast 2021-2026                                         Exhibit 45:  Online - Market size and forecast 2021-2026 ($ million)                                 Exhibit 46:  Online - Year-over-year growth 2021-2026 (%)                 7.5     Market opportunity by Learning model                                  Exhibit 47:  Market opportunity by Learning model 8. Customer landscape                                                          Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria                 8.1     Overview                                            Exhibit 54:  Matrix on vendor position and classification                 11.3  ArborBridge Inc.                                               Exhibit 56:  ArborBridge Inc. - Product and service                                 Exhibit 57:  ArborBridge Inc. - Key offerings                 11.4  Cengage Learning Holdings II Inc                                                Exhibit 58:  Cengage Learning Holdings II Inc - Overview                                 Exhibit 59:  Cengage Learning Holdings II Inc - Business segments                                 Exhibit 60:  Cengage Learning Holdings II Inc - Key News                                 Exhibit 61:  Cengage Learning Holdings II Inc - Key offerings                                 Exhibit 62:  Cengage Learning Holdings II Inc - Segment focus                 11.5  Club Z Inc.                                           Exhibit 64:  Club Z Inc. - Product and service                                 Exhibit 65:  Club Z Inc. - Key offerings                 11.6  CogniFit Inc.                                       Exhibit 67:  CogniFit Inc. - Product and service                                 Exhibit 68:  CogniFit Inc. - Key offerings                 11.7  Edgenuity Inc.                                    Exhibit 70:  Edgenuity Inc. - Product and service                                 Exhibit 71:  Edgenuity Inc. - Key offerings                 11.8  Graham Holdings Co.                                      Exhibit 73:  Graham Holdings Co. - Business segments                                 Exhibit 74:  Graham Holdings Co. - Key News                                 Exhibit 75:  Graham Holdings Co. - Key offerings                                 Exhibit 76:  Graham Holdings Co. - Segment focus                 11.9  Instructure Inc.                                 Exhibit 78:  Instructure Inc.  - Product and service                                 Exhibit 79:  Instructure Inc.  - Key offerings                 11.10                McGraw Hill Education Inc.                                          Exhibit 80:  McGraw Hill Education Inc. - Overview                                 Exhibit 81:  McGraw Hill Education Inc. - Business segments                                 Exhibit 82:  McGraw Hill Education Inc. - Key offerings                                 Exhibit 83:  McGraw Hill Education Inc. - Segment focus                 11.11                Pearson Plc                                         Exhibit 85:  Pearson Plc - Business segments                                 Exhibit 86:  Pearson Plc - Key offerings                                 Exhibit 87:  Pearson Plc - Segment focus                 11.12                TPR Education IP Holdings LLC                                    Exhibit 88:  TPR Education IP Holdings LLC - Overview                                 Exhibit 89:  TPR Education IP Holdings LLC - Product and service                                 Exhibit 90:  TPR Education IP Holdings LLC - Key offerings 12. Appendix                                                             12.1.1 Definition About Technavio Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. Contacts