Huddling Penguins, dba Celuv, makes it easy for online web fashion shops to sell on mobile. They upload existing assets to Celuv through its web app interface. Celuv then beautifully displays inventory in the mobile app. Shoppers can enjoy browsing through thousands of products and quickly find, bookmark, and buy their favorites. The company displays two items at a time, asking the user to choose the one they like better. Once they find an item they want to buy, they can get detailed information about the item and directly buy it from the original website by simply touching the item's photo.