Apparel brand Celio Future Fashion has appointed Digitas India as its agency of record to build the brand on digital through online communications and media to reach more shoppers in India.

Digitas India to promote apparel brand Celio digitally

Increff teamIncreff, an Indian Supply Chain SaaS company offering inventory optimization solutions for e-commerce, fashion, and retail brands, raised $12m in Series B funding.TVS Capital Funds, Premji Invest, Binny Bansal’s 021 Capital, and 6 existing angels participated in this round.Led by Rajul Jain, CEO & Co-Founder, Increff offers a host of SaaS-based industry-agnostic merchandising solutions and smart warehousing solutions for fashion brands & retailers to optimize inventory and improve sales velocity.Leveraging intelligent automation tools, brands and retailers can adapt to consumer expectations through algorithm-based merchandise planning, pricing, allocation solutions and achieve higher inventory accuracy & order fulfillment efficiency with warehousing solutions.The company serves global brands like Puma, adidas, Bata, Levi’s, Pepe, Celio, Gap, Benetton, Tommy Hilfiger, Mango, CK, Louis Philippe, Van Heusen, Jack & Jones, Namshi, Aramex, Sephora, Amazon, etc. Disclaimer: This story is auto-aggregated & summarized by a computer program and has not been created by StartupAround.

Increff Raises $12M In Series B Funding

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- TVS Capital Funds led the Series B round along with Premji Invest with participation from existing investor 021 Capital and 6 angle investors
- Increff will utilize the funds mainly for two purposes:     
Scaling the tech team    
Strengthening Sales and marketing in international geographies, specifically in the US and Europe, as well as hiring fresh talent in these markets. NEW YORK, Feb. 24, 2022 /PRNewswire/ -- Increff, a leading Indian Supply Chain SaaS innovator offering inventory optimization solutions for e-commerce, fashion, and retail brands has raised $12 million in its Series B funding round. TVS Capital Funds, Premji Invest, Binny Bansal's 021 Capital, and 6 existing angels participated in this round. Focusing on expanding its global presence, Increff will utilize the funds for setting up offices and strengthening the local teams in the US and European region. Furthermore, the capital raised will be invested in adding visionary products, and services, to Increff's portfolio for supply chain optimization. "Thank you Investors & Clients for your trust, our Team stands stronger today!" Increff offers a host of SaaS-based industry-agnostic merchandising solutions and smart warehousing solutions. As businesses around the globe begin to recover from the impact of the COVID-19 pandemic, brands are pinning their hopes on cutting-edge tech solutions to navigate through intense price pressures, inventory mismanagement issues, demand fulfillment challenges, etc. Leveraging intelligent automation tools offered by Increff, brands and retailers can easily adapt to the ever-changing consumer expectations through algorithm-based merchandise planning, pricing, allocation solutions and achieve higher inventory accuracy & order fulfillment efficiency with warehousing solutions. Increff is well placed in solving the challenges of the customers for more than 10 retail verticals. Currently, they are market leaders in the fashion space in India and the Middle East and are seeing a growing clientele in the US and Europe. Commenting on the same, Rajul Jain, CEO & Co-Founder said, "We have been growing between 83% and 116 % YoY for the last 4 yrs (including Covid years). We are a capital-efficient company and have every internal process in place to run a very large company. We are solving retailing challenges for global brands like Puma, adidas, Bata, Levi's, Pepe, Celio, Gap, Benetton, Tommy Hilfiger, Mango, CK, Louis Philippe, Van Heusen, Jack & Jones, Namshi, Aramex, Sephora, Amazon, etc. Now our focus will be on growing fast, taking our technology product as well as our warehousing services to the US and Europe in a big way, and adding visionary products." Gaurav Sekhri, Principal, TVS Capital Funds said, "We are driven by innovative ideas and we support next-gen entrepreneurs. With the growth in e-commerce and disruptions in global supply chains, next-gen entrepreneurial ventures like Increff have demonstrated exceptional skill and grit in turning the tide in favor of brands with the use of the right technology solutions complemented with services. Increff's technology solutions are unique and built to instill flexibility for rapid growth for brands across categories. Their mindset of developing the best software products, non-compromising approach towards customer experience with an eye on the future, make them stand out. Increff marks our first investment from our third fund in the Indian SaaS & technology space that the fund is increasingly focusing on. We are very excited to partner with Rajul, Anshuman, Romil, and the Increff team in their growth journey to become a global supply chain SaaS player." Sailesh Tulshan, Founder - 021 Capital - "For over 3 years, we have been investment partners with Increff in their exciting journey to transform merchandising and create innovative solutions for global supply chains. They have built a strong team that has shown tremendous performance by growing product revenue 20X since then and expanded to markets outside of India with their visionary world-class products. We wish the team continued success." Atul Gupta, Partner, Premji Invest- "Increff is a fast-growing Saas company that is enabling brands to go Omni-channel using their innovative products. We are excited to partner with them in their journey of helping retail and e-commerce brands create a value-driven impact on millions of shoppers globally." About Increff
Increff helps fashion brands & retailers optimize inventory and improve sales velocity by 2 to 3x via Increff WMS and Merchandising platforms. Backed by Binny Bansal, Sequoia, 021 Capital, TVS Capital, Premji Invest, and others. Increff solves retailing challenges for global brands like Puma, adidas, Bata, Levi's, Pepe, Celio, Gap, Benetton, Tommy Hilfiger, Mango, CK, Louis Philippe, Van Heusen, Jack & Jones, Namshi, Aramex, Sephora, Amazon, etc. For more information, visit www.increff.com . SOURCE Increff

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Increff Raises $12 Million In Series-B led by TVS Capital Funds along with Premji Invest & Binny Bansal's 021 Capital; ...

10 Best digital marketing companies in India 2021.

October 28, 2021
Thanks to the video they made with the President of the Republic Emmanuel Macron, the duo from YouTubeurs Mcfly et Carlito have drawn a great deal of light on them. The growing interest of media tradition concerning the creators of content on the internet certainly has the merit of making these new professions of the internet more and more concrete, which may still seem rather obscure for many people today, the fact remains that one of the main all too often, recurring development axes remain that of the financial situation of these people. income, always income
Everything starts from a recent survey published through an article from‘Express , entitled “McFly and Carlito: the golden business of influencers”. Having then conducted in-depth research on the two YouTubers, they confide that the income of top French influencers would amount to between 50,000 and 80,000 euros per month, taking into account sponsored “ops”, YouTube revenue, ambassador contracts, etc. These new types of contracts, which are more long-term, are developing more and more with brands. Mcfly and Carlito’s agent explains that just in 2021, they had signed 18 contracts with brands, like Red Bull or Celio for example. The article reveals to us that the duo would have refused a “multi-million euro” proposal offered by a stock market trading site, which he would not have followed up on. Astronomical sums and atypical personalities, that’s more than enough for the media to take hold of the subject. But in the original survey published by our colleagues from the‘Express, the article goes much deeper into this new ecosystem that is that of influencers, thus bringing a certain nuance to this market which appears to many like the new El Dorado. a life after video
First of all, they transcribe well in the article workload that these people support. can “inflicting days from 7 am to 3 am”. If the public sees only the cool side of the published videos, it is only a fragment of all the tasks they have to do in a day. “Few hobbies, hardly any downtime, influencers don’t breathe” can we read as testimony in the article. These persons, like all people who have acquired a certain notoriety and whose public view of them is often biased, remain above all human beings. And although they have succeeded in making their passion their profession, the reconciliation between private and professional life is however far from easy, as it could be the case for any other type of entrepreneur in the end. However, be careful not to fall into the other extreme. : these content creators are far from being the most to be pitied, it’s just that the level of comfort they have acquired today is only the fruit of their efforts provided since 2012, when their YouTube channel was created, until now. Because precisely, the rise of interest in what are now commonly called influencers spreads a myth, become almost like an ideal today, that of “easy money”, a myth that some use for their own benefit. a worrying growing trend
To return briefly to the refusal of Mcfly and Carlito of this contract worth several million euros, the latter would have according to l’Express rejected this proposal because the duo avoid gambling, judged “too sulphurous”. And it is true that in recent times, we have seen an increase in the promotion of gambling by influencers, leading to abuses that even worry the ARPP General Delegate (regulatory body for the advertising market) Mohamed Mansouri :
Influencer marketing is a 9 billion euro global market where transparency and ethics still need to be strengthened. These drifts were the subject of a recent survey published on Mediapart, dealing precisely with the attraction that influencers could exert on young people, plunging them into the trap of online trading. Those practices have been deemed dangerous by the Autorité des marchés financiers (AMF), the French stock exchange police, who are worried about the growing number of French people who are trying to get rich, but who end up losing big. The director of savers at the AMF Claire Castanet tells us in the article:
The numbers speak for themselves, as 9 out of 10 trading app clients lose out. And we can see that it affects people who believed in illusory promises and who end up losing either the money of a lifetime, or, for young people, the money they need to finance their studies. First, let’s make sure not to put all the influencers in the same basket. The influencers featured here are mostly reality TV celebrities., who then take advantage of their large community (often young and naive) and their confidence to advertise trading applications, promising wonders to everyone and anyone, by minimizing or even not mentioning the real risks at all incurred, of course. And as recalled Mediapart, the fact is thatin France, advertising for financial products is strongly regulated by law, and even very often prohibited. The problem is then twofold, because on the one hand, the applications and platforms offering these services often belong to companies mainly domiciled in tax havens, thus escaping any regulation by the French and European authorities. The other, the influencers themselves, surely aware of the probable illegality of their activity, almost all reside in Dubai, which is not known for its international judicial cooperation. On the spot, there remain only the victims, to whom we wanted to make believe in chimeras. At the beginning of his article, Mediapart we presents Brahim, who followed the advice of Marc Blata, an influencer from reality TV, and who lost 2,000 euros. “200 euros per day, without having to do anything. It is true that it makes you dream” he began. But when reality caught up with him, he realized it was anything but an opportunity, rightly explaining “that you do not improvise trading overnight”. And if the health crisis was a chance for influencers which have been able to gain strongly in exhibition, it has also been for brands who have been able to use the new Internet media, which has since become their new means of communication allowing them to capture a large audience. However, for many, the crisis was also synonymous with financial insecurity. By deciding not to play on the promise of financial independence, Mcfly and Carlito not only avoid worrying about the French justice system, but above all allow them to preserve their ethical and moral integrity, especially since their recent collaboration with Winamax had already been debated.

they refuse a multi-million euro contract, here’s why

Roland Berger

Capgemini

Vodafone

Aditya Birla Fashion and Retail

Celio is a fashion brand dedicated exclusively to men that provides clothing and accessories on its shopping platform. It is based in Saint-Ouen, France.

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