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cefinn.com

Founded Year

2016

Stage

Series A | Alive

Total Raised

$3.8M

Last Raised

$3.27M | 4 yrs ago

About Cefinn

Cefinn is a contemporary designer womenswear brand based in London.

Cefinn Headquarters Location

London, England,

United Kingdom

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Expert Collections containing Cefinn

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Cefinn is included in 3 Expert Collections, including E-Commerce.

E

E-Commerce

9,740 items

A

Apparel & Accessories

778 items

Consumers are increasingly shopping online, making it the fastest growing channel across many sectors. This has led to the creation of online brands with limited or no physical retail presence. This collection include fashion startups with strong online component, including cloth

D

Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

Latest Cefinn News

Samantha Cameron’s clothing brand Cefinn suffers losses of £2.6m

Jul 27, 2022

Cumulative losses blamed on ties to Conservative party and changing trends as people work from home Samantha Cameron in 2017. Photograph: Cefinn/PA First published on Wed 27 Jul 2022 13.06 EDT Samantha Cameron’s clothing brand, Cefinn, has just released figures that show cumulative losses amounting to nearly £2.6m as of last October. The brand, which makes floral dresses regularly worn by the Duchess of Cornwall and midi-skirts favoured by TV royalty Holly Willoughby, is for many inextricably linked to Cameron’s political ties – it is unlikely an accident that Sienna Miller wore Cefinn for her role as disgraced politician’s wife in Anatomy of a Scandal. For some, Cameron’s political ties will have been off-putting enough to make the clothes undesirable from the get-go. For others, the designs were good enough to overcome that association. When the brand launched in 2017, the Guardian’s Jess Cartner-Morley summed it up in her verdict of the first collection : “I will still never forgive Samantha Cameron’s husband for calling that referendum, but I would definitely wear some of these clothes.” Support for the Tory party has taken several further batterings since. Plus shoppers have increasingly begun to wield wallets in line with their values – a 2017 survey found that 57% of global consumers buy, or boycott, products because of a brand’s stance on political or social issues. But Cameron’s connections have also been a help. Both in concrete terms – in 2018 Cefinn received a £2.5m cash injection from the investment firm of Tory donor David Brownlow . And in soft power terms – it can’t hurt that her sister is a former deputy editor of Vogue. Perhaps the brand’s biggest challenge, however, has been the changing habits of dress brought about by changing habits of work. “The pandemic – having disrupted how everyone works and changed office dress codes forever – has all but killed the need for this conference-call-to-cocktails work uniform,” says Graeme Moran, associate editor of industry publication Drapers. According to a report by Kayla Marci , a market analyst at the fashion research and advisory group Edited, “workwear trends are yet to return to traditional office attire. Products have evolved to mirror hybrid working born from the pandemic.” This is a shift that Cameron is mindful of. Speaking to the Telegraph in June, she said: “There isn’t a separation for most people now of work clothes and home clothes, because the two blur.” Many smart/casual brands have pivoted to the lucrative loungewear market. Cefinn’s answer has been more separates – and some hidden elastication around waistlines. Sign up to First Edition, our free daily newsletter – every weekday morning at 7am BST Another pitfall is price – around £300 to £400 for dresses and £200 for tops. For this kind of attire, consumers can find what they need for less from the likes of Cos, Whistles and Jigsaw. Or for a similar price there are more fashion-forward brands such as Ganni. “The pretty printed dress market is highly competitive – brands like Rixo and Kitri come to mind – and is already over saturated,” says Moran. With ethics increasingly important for consumers, brands such as Baukjen offer casual daywear that is more sustainably minded. Consumers would be unlikely to associate Cefinn, which is rated “not good enough” on ethical fashion app Good On You , with sustainability. While Cameron set out on a mission to make clothes for the modern woman that wouldn’t leave them “looking too corporate or feeling like a freak if they went out for a drink after work”, it seems that in the post-pandemic world, the clothes don’t veer far enough away from the photocopier. Perhaps more loungewear – and more meaningful steps towards sustainability – might help to paper over political ties. Topics 1 Jul 2022 25 Jan 2022 3 Jun 2022 24 Dec 2021 24 May 2022 24 Nov 2021 13 May 2022 17 Nov 2021 1 Jul 2021 8 May 2022

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Cefinn Rank

  • When was Cefinn founded?

    Cefinn was founded in 2016.

  • Where is Cefinn's headquarters?

    Cefinn's headquarters is located at London.

  • What is Cefinn's latest funding round?

    Cefinn's latest funding round is Series A.

  • How much did Cefinn raise?

    Cefinn raised a total of $3.8M.

  • Who are the investors of Cefinn?

    Investors of Cefinn include Venrex Investment Management, Brightwell Partners, Havisham Group and Yu Holdings.

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