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Esports sponsorship analytics firm Cavea raises €1m

Jan 7, 2021

NewsAroundUs Published Esports sponsorship and audience analytics firm Cavea has raised €1m (~£902,361) from new and existing investors, including additional support from The Danish Growth Fund (Vækstfonden). According to the firm, the investment is expected to ‘consolidate and expand’ its product offering, grow its team, and allow Cavea to focus on commercialisation. Photo credit: Cavea RELATED: Talon Esports enlists Cavea for audience and sponsorship analytics Cavea’s AI-based sponsorship and advertising platform provides organisations, tournaments, brands, agencies, content creators and streamers with solutions to help manage, collect, track and value marketing content data for all available channels. The company has already attracted interest from a range of esports entities, with the likes of FNATIC, Astralis, Ninjas In Pyjamas, Team Envy, PSG Talon and DreamHack Sports, among others, partnering with the firm. Cavea Founder and CEO Mircea Eftemie commented: “The inability of proper data collection and expensive video analysis of large volumes of content, that is a natural outcome of gaming, leaves many esports organisations without any tangible solutions. “Cavea addresses these obstacles by providing a solution capable of collecting and analysing thousands of video streaming hours while also analysing the type of games that are played.” RELATED: Astralis Group enters commercial partnership with Cavea According to the release, the company’s aim is to help ‘facilitate the growth of advertising and sponsorship revenues in esports’. The firm also cited that there is a ‘fundamental disconnect’ between the buyer and seller when it comes to sponsorships in esports. Esports Insider says: Analytics platforms are becoming increasingly crucial in the esports industry, especially when more teams, tournament organisers and streamers are looking at different revenue opportunities, such as sponsorship. Cavea’s platform has already proven to be a popular solution among some of the biggest esports entities, moreover, its latest funding announcement highlights how investors are confident in the company’s trajectory. The tournament, starting on January 18th, is being held offline behind closed doors in Singapore. Credit: Moonton RELATED: 2021 M2 World Championship to be held in Singapore Global electronics manufacturer Samsung has been confirmed as a partner of the Bahasa Indonesia stream for the event alongside Nimo, which has been named the official broadcaster of the same stream. For the competition’s English stream, Cathay Cineplexes, Mediacorp, gaming chair manufacturer Secretlab, SUTL, Tumi, and telecommunications conglomerate Singtel have been confirmed as partners. Lucas Mao, Managing Director of MOONTON Esports, commented on the announcement of its partners for the event: “MOONTON Esports is proud to have enjoyed the strong support of many partners, many of whom have given their unwavering support over the years. We are also pleased to welcome new partners whom we look forward to build relationships that will last for many years.” RELATED: ONE Esports and Moonton unveil Mobile Legends Professional League Invitational Cindy Tan, Head of Business and Marketing at Singtel’s International Group, also spoke on the deal: “Singtel and PVP Esports are proud to partner with MOONTON to develop the esports community in the region. In an industry where low lag experience and performance is critical, we are pleased to be providing the high speed network support for the M2 World Championship. “Participants can look forward to the best seamless gaming and streaming experience as they catch the exciting action and cheer on their favourite teams.” Esports Insider says: Moonton has done an impressive job in securing a variety of partners ahead of the second World Championship for Mobile Legends. With mobile esports on the rise, it comes as no surprise to see many partners involved for one of the largest tournaments of the year. Following the likes of Rogue, the LCK and the LCS, Dignitas has announced its latest rebranding as the organisation’s iconic alien returns with a modern look. The organisation has brought back ‘Digi’, the logo that originated with the team’s founding back in 2003. According to the organisation, the new re-imagined logo is expected to ‘engage fans through a range of animations to communicate personality and emotions’. Credit: Dignitas RELATED: Dignitas bolsters esports operations with staff restructuring The re-brand pays tribute to the legacy of Dignitas and hopes to reinvigorate nearly two decades of esports fans. The eyes of this new Digi are shaped similar to the Dignitas logo of old, paying homage to the original. Moreover, Digi will now be able to ‘modify’ its structure through expressions and animations, whilst the logo will also have different colour variants. John Spiher, Vice President of Partnerships at Dignitas commented: “This new mark creates unmatched capabilities for brands and partners. “By developing Digi as a ‘living’ part of the greater Dignitas identity, we can curate unique 2D and 3D animations, live broadcast, and other content experiences to embed our partners in more meaningful ways than ever before.” RELATED: Dignitas launches “_FE” platform to foster women in gaming In collaboration with Dignitas’ merchandise partner, Champion, Dignitas has also released Digi-inspired merchandise to celebrate the re-brand. The merchandise is available for purchase on its online store. Michael Prindiville, CEO of New Meta Entertainment, INC. and Dignitas added: “The return of Digi is a thrilling moment for the entire Dignitas organisation and one we’re confident will excite our current fan base while reengaging idle fans that have long awaited the return of a legendary icon. “The reimagined Digi is an original emotive mascot to the world of gaming and esports that will stimulate storytelling and emotional narratives, while becoming an asset unique solely to Dignitas.” The first to debut Dignitas’ new re-brand will be its multi-championship winning Rocket League team during this weekend’s RLCS European Regional event. Esports Insider Says: It is nice to see the return of Digi to the organisation, allowing Dignitas to include more personality into new partnerships and sponsorships, brought to life via Digi’s wit and dry humour as well as emotive representation. North American organisation eUnited has announced a strategic partnership with non-profit mental health care company Rise Above The Disorder (RAD). As a result of the partnership, eUnited players and staff will receive access to mental health professionals throughout the duration of the agreement. Additionally, Mental health run-ins across the company will be ‘tackled head-on and in a timely manner’ for any party needing assistance, according to a release. Photo credit: eUnited RELATED: GRID partners with Rethink Mental Illness for charity CS:GO event eUnited General Manager Matthew Potthoff commented on the deal in a release: “I’m hoping that through this strategic partnership, we can not only help our players and staff at eUnited, but raise awareness for mental health in the gaming community and encourage other individuals to seek help and know it’s okay to do so.” Rise Above The Disorder Director of Strategic Initiatives Joanathan Miller added: “Our mission has always been to make mental health services both accessible and affordable to those in need. With gaming at the heart of everything we do, it is essential for RAD to partner with organizations and individuals that share our passion, and recognise the importance of mental health in our industry. “We are pleased to join eUnited in their effort to address mental health, and we look forward to the positive impact this partnership will have on so many lives.” RELATED: CSPPA partners with universities to study mental health in CS:GO eUnited additionally plans to use its platform to combat the stigma of mental health conditions in the gaming community by leveraging the organisation’s players and content to raise awareness. This includes fundraising activities on behalf of RAD, which aims to make mental health care more accessible for everyone. Mental health is a frequently discussed topic in the competitive gaming industry, often igniting around serious issues as they come to a public head. Many organisations, such as GRID, Complexity Gaming, Cloud9, and the Counter-Strike Professional Players’ Association, have opted to actively engage mental well-being initiatives in recent times. Esports Insider says: While certainly discussed more often in recent times, especially throughout the pandemic era, mental health still remains a secondary priority for many companies operating in esports. As such, it’s great to see eUnited teaming up with RAD and we look forward to seeing the public material produced from this union.

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