Production of new 100% WOVEN Bamboo Luxury Casualmere Eco-shirts. Bamboo is THE Eco-friendly fabric source needing NO insecticides, fertilizers, or excessive irrigation to grow. Bamboo groves are considered "Carbon Sinks" converting 150%+ more carbon to oxygen that trees. Bamboo fabric is; Luurious, it Breathes, is Washable, Wicks moisture & odor and is skin friendly. Objectives 1. Be First-to-Market with a Luxury WOVEN Eco-shirt brand devoted to sourcing from 100% bamboo. 2. Establish an identity as a high-appeal men’s luxury shirt brand using luxury design, construction and presentation qualities that can stand alone, separately, from our Eco-fabric source identity. 3. Take advantage of a huge market opportunity...there are no Luxury Bamboo woven shirt brands. 4. Casualmere to become synonymous with luxury 100% bamboo clothing. 5. Grow Casualmere to $4,000,000 in sales by year 6, with a 45% net profit.
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