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Pivot company logo


Founded Year



Series D | Alive

Total Raised


Last Raised

$9.64M | 2 yrs ago

About Pivot

Pivot is a digital health company on a mission to use mobile technology, behavioral science, and clinical expertise to engage and empower. The company's Pivot combines wearable tech, clinical expertise, personal coaching, and behavioral science to help people quit smoking.

Headquarters Location

1400A Seaport Blvd Suite 501

Redwood City, California, 94063,

United States


Pivot's Product Videos

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Pivot's Products & Differentiators


    Modern, holistic approach to smoking cessation using digital health technology.

Research containing Pivot

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Pivot in 3 CB Insights research briefs, most recently on Nov 30, 2022.

Expert Collections containing Pivot

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Pivot is included in 7 Expert Collections, including Mental Health Tech.


Mental Health Tech

1,285 items

This collection includes companies applying technology to problems of emotional, psychological, and social well-being. Examples include companies working in areas such as substance abuse, eating disorders, stress reduction, depression, PTSD, and anxiety.


Digital Health 150

150 items

2019's cohort of the most promising digital health startups transforming the healthcare industry


Medical Devices

11,721 items

Companies developing medical devices (per the IMDRF's definition of "medical device"). Includes software, lab-developed tests (LDTs), and combination products. *Columns updated as regularly as possible.


Digital Health

10,347 items

The digital health collection includes vendors developing software, platforms, sensor & robotic hardware, health data infrastructure, and tech-enabled services in healthcare. The list excludes pureplay pharma/biopharma, sequencing instruments, gene editing, and assistive tech.



2,856 items

Companies developing, offering, or using electronic and telecommunication technologies to facilitate the delivery of health & wellness services from a distance. *Columns updated as regularly as possible; priority given to companies with the most and/or most recent funding.


Health Monitoring & Diagnostics

464 items

Companies developing wearable health monitoring solutions (human health only). Companies tagged as #Wearables (*note: this tag may also apply to companies outside the scope of this collection)

Pivot Patents

Pivot has filed 9 patents.

The 3 most popular patent topics include:

  • Smoking
  • Tobacco
  • Cigarettes
patents chart

Application Date

Grant Date


Related Topics




Smoking, Smoking cessation, Cigarette brands, Tobacco, Cigarettes


Application Date


Grant Date



Related Topics

Smoking, Smoking cessation, Cigarette brands, Tobacco, Cigarettes



Latest Pivot News

5 Fitness Apps That Provide Awesome Motivation

Apr 10, 2023

TechBullion For many people, staying in shape is a futile exercise as they can simply never keep up. Whether it’s due to laziness, a lack of time or simple boredom, the fact is that many people aren’t nearly as active as they should be. If that sounds like you, worry no more! The following applications are designed to give you a little extra push by giving you extra reasons to stay fit, so if you need a little extra motivation, just choose the one that sounds right for you. Impress The Girls (Or Guys) People want to get into shape for lots of different reasons, and few will deny that attracting a member of the opposite sex is one of them. If that sounds like you, then you’ll surely enjoy the premise of Burn Your Fat With Me , which is a kind of anime dating simulator where you must attempt to impress your digitized darling with an improved physique. The app attempts to spark motivation through the use of that warm feeling that occurs when an attractive person compliments you on your looks. Users can play along with a Story mode that progresses the more you get into shape. The harder you workout, the better you’ll look, and the more impressed your anime sweetheart will become! Just know that the more you impress her, the more she will reveal! Ladies needn’t be disappointed, as there’s a female version of the app complete with a number of muscle-bound macho men who’re only too keen to flirt while you hurt from all that strenuous activity. Stay Alive Among The Undead If you’re a fan of the Walking Dead and have an active imagination, you’ll find yourself right at home within the undead world of Zombies, Run! It’s a gamified fitness app where you become a survivor of the zombie apocalypse, tasked with hunting for essential supplies to keep your fellow camp dwellers alive. You have to get out and about with your headphones plugged in as the app relates a compelling storyline and describes your next mission, which could involve running to collect food or gather intel or something else. The key is that you must do it quickly, as every task has a time limit. But beware, from time to time you’ll come across zombies and be forced to pick up the pace to outrun your death-defying foe in a heart-stopping chase sequence – great for those who enjoy interval running. Make Money With Movement Attracting hot anime chicks and staying alive isn’t enough motivation for everyone, but maybe the prospect of free money is? Sweatcoin is an app that actually pays you to stay fit – yes, you heard that right! With Sweatcoin , you can run, jog or walk, whatever takes your fancy. The idea is that, so long as you move, you’ll get paid for every step you take. Users are rewarded in cryptocurrency, earning 1 SWEAT for every 1,000 steps their smartphone records, up to a maximum of 5 SWEAT (5,000 steps) per day. Sweatcoin is one of an emerging breed of “move-to-earn” fitness apps and it’s bringing real value to movement. Users can use the SWEAT they earn each day to opt into prize draws and win all kinds of products, ranging from iPhones and Mac computers to fitness equipment and apparel. They can also choose to donate their SWEAT to charity, or swap it on an exchange for Bitcoin and then just cash it out. Truly, with Sweatcoin, it pays to get up and about, and that explains why it was one of the most downloaded health and fitness apps of all in 2022. To date, it already has 130 million users and growing. Embrace The Abuse Some people respond better to abuse than they do incentives, and if that sounds like you, then maybe Carrot Fit is the app you need. It’s a rather amusing concept, where instead of trying to encourage you to keep fit with the prospect of rewards, a talking CARROT will instead ridicule your miserable efforts, shouting insults, calling you lazy and fat, and doing whatever else it takes to shame you into exercising more. The CARROT acts as your fitness overlord, and along with the insults he’ll subtly encourage you with various workout ideas and tips for doing them properly. After each exercise session, jump on the scales and let CARROT know your weight, and he’ll happily pass judgment. Just beware that he isn’t easily impressed, and will no doubt insist you try MUCH harder! All told, Carrot Fit provides 24 short, seven-minute workouts you can try, ranging from punching exercises to crazy dance moves, all designed to get you going and burn off that fat. If you do manage please CARROT, and that’s not easy to do, you might just get a reward or two. Be The Best There Is Being number one is the biggest motivation for many, and that’s what Strava encourages you to do with its competitive fitness app that pits you against others in your area. For each stretch of road in your city that’s popular with runners, Strava has created leaderboards that show who is the fastest at clearing those routes. So, you want to show you’re better? Then simply download the app, create a profile, head to the nearest route, which could be a road or track, and then start pounding that trail! The app will track your progress and then display your results on the leaderboard, so you can show them who is the boss! Just remember that if you do get to the top of the rankings, someone else will be even more motivated to try and beat your time and take you down. And that will give you all the motivation you need to come back and beat them again! By competing, you’re guaranteed to get fit.

Pivot Frequently Asked Questions (FAQ)

  • When was Pivot founded?

    Pivot was founded in 2015.

  • Where is Pivot's headquarters?

    Pivot's headquarters is located at 1400A Seaport Blvd, Redwood City.

  • What is Pivot's latest funding round?

    Pivot's latest funding round is Series D.

  • How much did Pivot raise?

    Pivot raised a total of $48.64M.

  • Who are the investors of Pivot?

    Investors of Pivot include Khosla Ventures, Johnson & Johnson Innovation, WP Global Partners, Paycheck Protection Program, New York Life Ventures and 8 more.

  • Who are Pivot's competitors?

    Competitors of Pivot include 2Morrow and 6 more.

  • What products does Pivot offer?

    Pivot's products include Pivot.

  • Who are Pivot's customers?

    Customers of Pivot include University Hospitals, BlueCross-NorthCarolina, CDPHP and Midland Health System.

Compare Pivot to Competitors

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2Morrow is a digital health and digital therapeutics company that focuses on behaviors that cause chronic disease. It addresses healthcare issues including nicotine addiction, weight, stress, behavioral health concerns, and chronic pain. The company was founded in 2012 and is based in Kirkland, Washington.

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Quit Genius

Quit Genius is a digital clinic providing addiction treatment solutions for organizations. It offers medication- assisted treatment programs that allows employees and other members of an organization to overcome tobacco, vaping, alcohol and opioid addictions. The company was founded in 2017 and is based in New York, New York.


Perfood develops personalized, nutrition-based health applications for the digital therapy of diseases. It provides digital therapies powered by personal nutrition and builds out a pipeline of applications in migraine, diabetes, polycystic ovary syndrome (PCOS), psoriasis, and colon cancer. The company serves customers operating in private sector organizations. It was founded in 2017 and is based in Lubeck, Germany.

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HealthVerity provides technologies and software tools for the discovery and integration of optimal patient data sets. The company works with pharmaceuticals, hospitals, and payer customers to maximize the insights from data supplier relationships.


CoverSelf offers a healthcare-dedicated payments platform that helps prevent claims and payment inaccuracies. It offers an open platform through which both providers and payees can exchange information efficiently and with visibility. The platform can be customized according to each user’s needs, thus enabling integration with existing processes. Its solutions cater to both healthcare providers, including hospitals, bill payers and insurance companies. The company was founded in 2020 and is based in Bangalore, India.

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Color operates as healthcare technology company. democratizes access to genetic information. It offers Color Test for patients to detect hereditary cancers such as breast, colorectal, melanoma, ovarian, pancreatic, prostate, stomach, and uterine cancers. It was formerly known as Color Genomics. It was founded in 2013 and is based in Burlingame, California.

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