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Founded Year



Series C | Alive

Total Raised


Last Raised

$75M | 1 yr ago

About Carrot

Carrot exists to make fertility care available for all. Carrot partners with modern companies to provide fertility coverage for the millions of employees who will need it. The company's customized plans are recognized for its inclusivity, price transparency, and focus on healthier outcomes. The company was founded in 2016 and is based in Menlo Park, California.

Headquarters Location

101 Jefferson Dr, Floor 1

Menlo Park, California, 94025,

United States

ESPs containing Carrot

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Healthcare / Healthcare Payers Tech

The companies in this market address the health and wellness needs of the underprivileged via enhancing access to care and supporting ongoing care needs in more diverse manners. Whether addressing the needs of those that are isolated or those adverse to care due to financial concerns, this technology is developed to ease the challenges related to transportation for appointments as well as ensure t…

Carrot named as Highflier among 15 other companies, including Included Health, Unite Us, and Osmind.

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Carrot's Products & Differentiators

    Carrot Plans

    Carrot Plans are personalized guides with over 200,000 possible combinations of options, each tailored to an individual Carrot member's specific needs, goals, and health concerns. Carrot's experts consider factors like medical history, age, sex, gender identity, and location to develop each unique plan. After a Carrot member receives their plan, they have unlimited access to experts who offer unlimited one-on-one support throughout their journey. Carrot Plans are inclusive of members’ unique needs, and flexible if plans change. If a member needs or wants to take a different path, they simply re-connect with a Carrot expert to discuss alternative plans and how to take the next step forward.

Expert Collections containing Carrot

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Carrot is included in 5 Expert Collections, including HR Tech.


HR Tech

4,016 items

HR tech startups are helping companies manage critical pain points in HR processes such as recruitment, automation, career development, compensation, and benefits management, through a mix of software and services.


Women's Health & Wellness

1,482 items

Startups focused on providing products and services catering to women's health and wellbeing.


Digital Health 150

300 items

2019's cohort of the most promising digital health startups transforming the healthcare industry


Health Plans & Benefits Management

953 items

Companies developing or offering digital platforms and services, including online insurance marketplaces, data analytics for claims adjustment, benefits administration, and payments systems, that help make private health insurance more affordable, navigable, or transparent.


Digital Health

13,118 items

Technologies, platforms, and systems that engage consumers for lifestyle, wellness, or health-related purposes; capture, store, or transmit health data; and/or support life science and clinical operations. (DiME, DTA, HealthXL, & NODE.Health)

Latest Carrot News

Impact Podcast with John Shegerian Features Carrot Fertility’s Tammy Sun

Nov 9, 2022

November 09, 2022 03:38 PM Eastern Standard Time LOS ANGELES--( BUSINESS WIRE )--Tammy Sun, Founder and CEO of Carrot Fertility , is the featured guest this week on the Impact Podcast with John Shegerian . The show is hosted by Shegerian, Co-Founder and Executive Chairman of ERI , the nation’s leading fully integrated IT and electronics asset disposition provider and cybersecurity-focused hardware destruction company. Carrot Fertility’s mission is to make fertility care accessible and affordable to all regardless of age, race, sex, sexual orientation, gender identity, or geography. Companies use Carrot to customize an inclusive fertility benefit that provides employees financial, medical, and emotional support as they pursue parenthood and fertility care, reducing healthcare costs and resulting in better clinical outcomes. Carrot's clinically managed program includes fertility preservation like egg and sperm freezing, IVF, donor services, gestational surrogacy, adoption, pregnancy and postpartum, menopause, and low testosterone support. “It was an honor to have Tammy on our show to tell her story and share the impactful work she is doing with Carrot, which is sure to move and inspire our audience,” said Shegerian. “Tammy’s and Carrot’s innovative efforts to tackle an unmet need in the workplace and the fact that they have already made a positive difference in the lives of over a million people is beyond impressive. I’m excited to follow Carrot’s progress moving forward.” “We’ve made tremendous progress in destigmatizing the conversation around fertility, and in addressing the fertility challenges specifically impacting younger individuals in their work life, but there is still work to be done,” said Sun. “For example, discussions around menopause and age-inclusive benefits in the workplace must expand. I appreciate the opportunity to discuss this important topic on the Impact Podcast.” Impact Podcast guests are invited as thought leaders to share with listeners first-hand accounts of how they are able to help make the world a better place on a daily basis. Recent guests have included leaders from Samsung, Best Buy, Amazon, Verizon, General Motors, Ford, Unilever, Procter & Gamble, Johnson & Johnson, JetBlue, Comerica Bank, Goodyear Tire, Virgin, Dell, GE, IBM, Qualcomm, Nestlé, Texas Instruments, Adobe, Gap Inc., Kimberly-Clark, Timberland, UPS, Hertz, The Hershey Company, FedEx, Intel, NVIDIA, T. Rowe Price, New York City, Beyond Meat, Panasonic, EPAM, Molson Coors, Seventh Generation, Amgen, the NBA, the US Tennis Association, FICO, Waste Management, and a number of fascinating game-changers, including Martin Luther King III; best-selling author Ryan Holiday; Homeboy Industries founder Father Gregory Boyle; real estate powerhouse and television personality Ryan Serhant; writer/comedian/author Jeannie Gaffigan; ultra-endurance athlete Rich Roll; and hundreds more. The Impact Podcast with John Shegerian is available for listening on , Apple’s iTunes , Amazon Music, Google Podcasts , Spotify , libsyn , and as part of iHeartRadio’s digital broadcast, reaching over 120 million users. For more information, visit Contacts

Carrot Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
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Carrot Rank

Carrot Frequently Asked Questions (FAQ)

  • When was Carrot founded?

    Carrot was founded in 2016.

  • Where is Carrot's headquarters?

    Carrot's headquarters is located at 101 Jefferson Dr, Floor 1, Menlo Park.

  • What is Carrot's latest funding round?

    Carrot's latest funding round is Series C.

  • How much did Carrot raise?

    Carrot raised a total of $114.9M.

  • Who are the investors of Carrot?

    Investors of Carrot include CRV, U.S. Venture Partners, F-Prime Capital, OrbiMed Advisors, Tiger Global Management and 13 more.

  • Who are Carrot's competitors?

    Competitors of Carrot include Maven and 7 more.

  • What products does Carrot offer?

    Carrot's products include Carrot Plans and 4 more.

Compare Carrot to Competitors

Kindbody Logo

Kindbody is a fertility clinic network and family-building benefits provider for employers offering virtual and in-person care. The company contracts directly with employers to provide comprehensive virtual and in-person fertility and family-building care to their employees. By removing the middleman and serving as the direct provider of care, Kindbody provides a seamless continuum of care, decreases cost, improves patient experience, and delivers better health outcomes. Kindbody was founded in 2018 and is based in New York, New York.


Maven is a digital health clinic for women. The company's mobile app gives users access to instant video appointments and private messaging with healthcare practitioners, anywhere and anytime. It offers continuous holistic care for fertility and family building through maternity, parenting, pediatrics, and menopause. It was founded in 2014 and is based in New York, New York.

Genea Logo

Genea is a provider for infertility, IVF, and other assisted conception treatments. Genea develops assisted reproductive technology devices.

Future Family Logo
Future Family

Future Family is a fertility care company that offers affordable subscription plans for IVF and egg freezing, with on-demand medical support through Concierge Care. The company was founded in 2016 and is based in San Francisco, California.

Univfy Logo

Univfy applies AI/machine learning to help women and couples navigate their family-building options with cost-savings and greater success. The Univfy AI Platform provides scientifically-validated, personalized reports that counsel patients upfront about their personalized success rates to support smarter budgeting and treatment planning. By integrating clinical and financial counseling tools, Univfy helps providers increase their efficiency and growth.

Tia Logo

Tabu Health, dba Tia, is a next-gen women's health platform for millennial women by millennial women. Tia's first product is a personal, private, women's health advisor app.

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