Jun 8, 2023

SAN FRANCISCO – WEBWIRE – Thursday, June 8, 2023 Personal wellness brand taps leading influencer marketing platform to augment team and scale results-driven ambassador program Between Q4 2022 to Q1 2023, Care/of recorded an impressive 80% increase in the number of creators they worked with, an 85% increase in product-related posts, and a 313% lift in impressions via the partnership Aspire.io , the leading influencer marketing platform driving positive influence at scale, announced today that its platform was selected to implement an always-on, scalable influencer marketing strategy for Care/of , a contemporary wellness brand that supports people in living healthier and happier lives through personalized nutrition, honest guidance and science-backed wellness products. Leveraging the Aspire.io platform, Care/of was able to create a result-driven brand ambassador program, source influencers, and track campaign performance without adding to its headcount. As brands prioritize influencer marketing in a landscape where 92% of consumers trust influencers over traditional advertisements, marketing teams are tasked with having to create, monitor and evaluate creator campaigns at record speed. For brands with limited budgets or small marketing departments, successfully executing these campaigns is nearly impossible. A lack of visibility into creator campaign success has only furthered these barriers to entry. To scale their legacy influencer campaigns with macro-influencers, Care/of selected the Aspire.io platform. With Aspire.io , a team of 2 was able to streamline all aspects of its brand ambassador program. In addition to leveraging Aspire.io ’s influencer search engine to seamlessly find creators perfectly suited to their campaigns, Care/of was able to build out customizable workflows and automated product fulfillment on the platform. This has streamlined the campaign process across hundreds of ambassadors, leaving the marketing team with time to focus on strategy and relationship-building rather than tedious manual tasks. “We’re looking at how many initial sales we’re getting overall per month, and that number is going up on a regular basis,” said Paige Hackworth, Growth Marketing Associate at Care/of. “ Aspire.io saves around 20 hours per week. If we didn’t have Aspire, getting an ambassador program off the ground would have been near impossible and would have required a full-time associate to manage.” Care/of has additionally made use of Aspire.io ’s robust in-product sales tracking capabilities and social analytics to experiment with success and return-on-investment across various social channels, forms of content, and creators. As a result, the team has honed in on what resonates best with their target audience to drive conversions. These processes have had a significant impact on the team’s bottom line, with the company recording an impressive 80% increase in the number of creators they worked with, an 85% increase in product-related posts, and a 313% lift in impressions between Q4 2022 and Q1 2023. Those interested in learning more about Aspire.io or requesting a platform demo, please visit: https://aspire.io/demo-request/ Aspire.io is the leading influencer marketing platform driving positive influence at scale. Since 2014, Aspire has helped brands build and manage relationships with millions of influencers and deliver outsized value. Brands and creators use Aspire to find and vet each other, activate influencer marketing campaigns of any size, and put the magic of branded content to work at scale. As a recognized leader by Forrester Research, Aspire has paid out over $100M to creators, and is trusted by over 900 top brands like Ray Ban, Maude, Garnier, M&M, 1 800 contacts. For more information about Aspire’s leading platform, or to get in touch with our expert-in house agency services team, please visit www.aspire.io About Care/of Care/of is a wellness brand that offers high quality, personalized vitamins and supplements designed so you feel a difference. By pairing personal insights and feedback with data and science-backed research, Care/of helps you build and maintain simple routines that deliver results. Care/of formulates and produces their own line of vitamins, minerals, and specialty supplements, and since launching in 2016 has expanded their offerings to include a suite of digital tools that learn your priorities and provide guided recommendations to go beyond the highest-quality custom supplement regimen, and make it easy to build and maintain balanced lifestyles and routines. For more information, visit www.takecareof.com . ( Press Release Image: https://photos.webwire.com/prmedia/42381/306239/306239-1.png )