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Founded Year



Corporate Majority | Acquired

Total Raised




About Care/of

Care/of is an online retailer that offers a monthly subscription of personalized vitamins.On August 27, 2020, Bayer acquired a majority stake of Care/of for $225 million.

Headquarters Location

9 Great Jones Street #4

New York, New York, 10012,

United States


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Research containing Care/of

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Care/of in 2 CB Insights research briefs, most recently on Jun 29, 2021.

Expert Collections containing Care/of

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Care/of is included in 6 Expert Collections, including E-Commerce.



10,145 items


Vitamin & Supplement Startups

657 items


Wellness Tech

1,339 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.


Beauty & Personal Care

858 items

These startups aim to provide health treatments, diagnosis tools, and products that do not require a prescription or connection with a health professional to enhance personal wellbeing. This includes supplements, women's health maintenance, OTC medicines, and more.


Digital Health

13,114 items

Technologies, platforms, and systems that engage consumers for lifestyle, wellness, or health-related purposes; capture, store, or transmit health data; and/or support life science and clinical operations. (DiME, DTA, HealthXL, & NODE.Health)


CB Insights IEM Industry Leaders

1,318 items

Industry Leaders list for industrials, energy, and mobility (broken down by individual sheets)

Care/of Patents

Care/of has filed 2 patents.

The 3 most popular patent topics include:

  • Graphical projections
  • Honeycombs (geometry)
  • Light machine guns
patents chart

Application Date

Grant Date


Related Topics




Technical drawing, Graphical projections, Roadsters, Light machine guns, Honeycombs (geometry)


Application Date


Grant Date



Related Topics

Technical drawing, Graphical projections, Roadsters, Light machine guns, Honeycombs (geometry)



Latest Care/of News

Personalized Nutrition Market Trend Shows a Rapid Growth by 2028: BASF SE, Caligenix, Care/of, DayTwo Inc.

Feb 17, 2022

Search jobs 17-Feb-2022 Personalized Nutrition Market Trend Shows a Rapid Growth by 2028: BASF SE, Caligenix, Care/of, DayTwo Inc. Global Personalized Nutrition Market Analysis 2016-2021 and Forecast 2021-2028 is latest research study released by The Brainy Insights evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support. The study provides information on market trends and development, drivers, capacities, technologies, and on the changing investment structure of the Global Personalized Nutrition Market. You can get free access to samples from the report @ Personalized Nutrition Market Overview: If you are involved in the Personalized Nutrition industry or intend to be, then this study will provide you comprehensive outlook. It’s vital you keep your market knowledge up to date segmented by Subway Stations, Railway Stations & Bus Stations, Non-cash Payment Type & Cash Payment Type and major players. If you want to classify different company according to your targeted objective or geography we can provide customization according to your requirement. Personalized Nutrition Market: Demand Analysis & Opportunity Outlook 2026 Personalized Nutrition research study is to define market sizes of various segments & countries by past years and to forecast the values by next 5 years. The report is assembled to comprise each qualitative and quantitative elements of the industry facts including: market share, market size (value and volume 2015-2020, and forecast to 2026) which admire each countries concerned in the competitive examination. Further, the study additionally caters the in-depth statistics about the crucial elements which includes drivers & restraining factors that defines future growth outlook of the market. Important years considered in the study are: Historical year – 2015-2020; Base year – 2020; Forecast period** – 2021 to 2026 [** unless otherwise stated] The segments and sub-section of Personalized Nutrition market are shown below: The Study is segmented by following Product Type: Repeat Some of the key players/Manufacturers involved in the Market are BASF SE, Caligenix, Care/of, DayTwo Inc., DNAFit, Genomix Nutrition, Inc. (GX Sciences, Inc.), Habit Food Personalized, LLC, InsideTracker (Segterra), Lonza, Metagenics, Inc., Mixfit Inc. (DSM), Nutrigenomix Inc., Telomere Diagnostics, Inc. (TeloYears), Orig3n, Pure Encapsulations, SDC Nutrition Inc., STYRLABS, Vitagene, Vitamin Packs, Inc., Zipongo Read Detailed Index of full Research Study @ If opting for the Global version of Personalized Nutrition Market analysis is provided for major regions as follows: • North America (USA, Canada and Mexico) • Europe (Germany, France, the United Kingdom, Netherlands, Russia, Italy and Rest of Europe) • Asia-Pacific (China, Japan, Australia, New Zealand, South Korea, India and Southeast Asia) • South America (Brazil, Argentina, Colombia, rest of countries etc.) • Middle East and Africa (Saudi Arabia, United Arab Emirates, Israel, Egypt, Nigeria and South Africa) Key Answers Captured in Study are: 1. Which geography would have better demand for product/services? 2. What strategies of big players help them acquire share in regional market? 3. Countries that may see the steep rise in CAGR & year-on-year (Y-O-Y) growth? 4. How feasible is market for long term investment? 5. What opportunity the country would offer for existing and new players in the Personalized Nutrition market? 6. Risk side analysis involved with suppliers in specific geography? 7. What influencing factors driving the demand of Personalized Nutrition near future? 8. What is the impact analysis of various factors in the Global Personalized Nutrition market growth? 9. What are the recent trends in the regional market and how successful they are? There are 15 Chapters to display the Global Personalized Nutrition market. Chapter 1, About Executive Summary to describe Definition, Specifications and Classification of Global Personalized Nutrition market, applications, forecast. Chapter 2, objective of the study. Chapter 3, to display Research methodology and techniques. Chapter 4 and 5, to show the Personalized Nutrition Market Analysis, segmentation analysis, characteristics; Chapter 6 and 7, to show Five forces (bargaining Power of buyers/suppliers), Threats to new entrants and market condition; Chapter 8 and 9, to show analysis by regional segmentation[North America (U.S., Canada, Mexico), Europe (Germany, U.K., France, Italy, Russia, Spain etc. ), Asia-Pacific (China, India, Japan, Southeast Asia etc. ), South America (Brazil, Argentina etc.) & Middle East & Africa (Saudi Arabia, South Africa etc.) ], comparison, leading countries and opportunities; Regional Marketing Type Analysis, Supply Chain Analysis Chapter 10, to identify major decision framework accumulated through Industry experts and strategic decision makers; Chapter 11 and 12, Global Personalized Nutrition Market Trend Analysis, Drivers, Challenges by consumer behavior, Marketing Channels Chapter 13 and 14, about vendor landscape (classification and Market Ranking) Chapter 15, deals with Global Personalized Nutrition Market sales channel, distributors, Research Findings and Conclusion, appendix and data source. Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Asia or Oceania [Australia and New Zealand]. Enquire for customization in Report @ About The Brainy Insights: The Brainy Insights is a market research company, aimed at providing actionable insights through data analytics to companies to improve their business acumen. We have a robust forecasting and estimation model to meet the clients’ objectives of high-quality output within a short span of time. We provide both customized (clients’ specific) and syndicate reports. Our repository of syndicate reports is diverse across all the categories and sub-categories across domains. Our customized solutions are tailored to meet the clients’ requirement whether they are looking to expand or planning to launch a new product in the global market. Contact Us

Care/of Frequently Asked Questions (FAQ)

  • When was Care/of founded?

    Care/of was founded in 2016.

  • Where is Care/of's headquarters?

    Care/of's headquarters is located at 9 Great Jones Street, New York.

  • What is Care/of's latest funding round?

    Care/of's latest funding round is Corporate Majority.

  • How much did Care/of raise?

    Care/of raised a total of $84.67M.

  • Who are the investors of Care/of?

    Investors of Care/of include Bayer, Juxtapose, Goodwater Capital, Tusk Ventures, RRE Ventures and 6 more.

  • Who are Care/of's competitors?

    Competitors of Care/of include VitaFive and 4 more.

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