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mycardstar.com

Stage

Acquired | Acquired

Total Raised

$1.75M

About CardStar

CardStar provides a loyalty application that enables users to keep information on mobile phones instead of plastic cards.In January 2012, CardStar was acquired by Constant Contact. The valuation of CardStar was undisclosed. Other terms of the deal were not released.

CardStar Headquarter Location

110 Chauncy Street #1

Boston, Massachusetts, 02111,

United States

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CardStar Patents

CardStar has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/23/2010

6/18/2013

Plant subfamilies, Caryophyllales, Country codes, Computer network security, Proteomics

Grant

Application Date

8/23/2010

Grant Date

6/18/2013

Title

Related Topics

Plant subfamilies, Caryophyllales, Country codes, Computer network security, Proteomics

Status

Grant

Latest CardStar News

Want to crack mobile marketing? Get users to turn on location services first

Sep 2, 2015

Tags: geocaching , Location services , mobile marketing , Skyhook This sponsored post is produced in association with Skyhook. Mobile has upped the ante for reaching users at the right time and right place, making location-based services like geo-caching essential tools to marketers. Yet, despite its importance in today’s mobile world, according to Mike Schneider, VP Marketing at Skyhook Wireless, app owners continually fail to properly facilitate location services with their users. “One of the mistakes that app owners make is they just allow location services to kind of pop up and use them too early on — in a way that the user doesn’t understand,” says Schneider. “So they ask you if you want to use location services and [the user says] no.” Of course, that first user experience is key — if your users turn off location services, you’re dead in the water if you want to be able to offer up messages, offers, and location-based services that enhance your users’ experience. He gives the example of CardStar , a Skyhook client. CardStar eliminates the need to carry a wallet stuffed with loyalty cards by housing them all in a convenient app. However, in the app’s first iteration, users would arrive at a particular retailer, open the Cardstar app, and then need to scroll through all their cards to find the right one. By integrating geofencing technology, the app now recognizes the retail location the user has arrived at, and when a user now opens the app, the right loyalty card pops up for easy scanning. Learn more about building a dynamic user experience in this eBook, Making the 5%: Your App’s Guide to Surviving with Dynamic UX . Yet, if that Cardstar customer doesn’t have location services turned on in the first place, that experience becomes moot. So instead of having location services come up randomly, Schneider says, “We recommend that you don’t turn it on until you’re ready for [users] to use it and you explain how they’re going to get value before they do it because once they turn it on, it unlocks this amazing ability for you to do some really cool stuff from an experience perspective — once they have it on.” We caught up with Schneider at MobileBeat. Watch the whole video with him below. Sponsored posts are content that has been produced by a company that is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. The content of news stories produced by our editorial team is never influenced by advertisers or sponsors in any way. For more information, contact sales@venturebeat.com . Trending Research

  • Where is CardStar's headquarters?

    CardStar's headquarters is located at 110 Chauncy Street, Boston.

  • What is CardStar's latest funding round?

    CardStar's latest funding round is Acquired.

  • How much did CardStar raise?

    CardStar raised a total of $1.75M.

  • Who are the investors of CardStar?

    Investors of CardStar include Constant Contact, LaunchCapital, Amplifier Advisors, Acta Wireless and Verizon Ventures.

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