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Founded Year



Series E | Alive

Total Raised


Last Raised

$62M | 8 mos ago

About Human Interest

Human Interest offers retirement benefits to small and medium businesses enabling safer financial futures for their employees. Its built-in investment education and automatic portfolio rebalancing help employees save in simple steps. It also offers personalized investment advice. The company was formerly known as Captain401. It was founded in 2015 and is based in San Francisco, California.

Headquarters Location

655 Montgomery Street Suite 1800

San Francisco, California, 94111,

United States

877 475 0179

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Human Interest's Product Videos

ESPs containing Human Interest

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Enterprise Applications

The benefits administration market is focused on providing solutions to employers to help them manage their employee benefits programs. This includes retirement plans, health insurance, wellness programs, and more. The market is driven by the need for employers to attract and retain top talent, comply with government regulations, and provide a competitive benefits package. The market is highly com…

Human Interest named as Highflier among 15 other companies, including League, Bamboo HR, and Included Health.

Human Interest's Products & Differentiators

    401(k) Plans

    A customized, full-service retirement plan with transparent pricing. -In-house recordkeeping with automated plan administration that tracks participation, contributions, and distributions. -Robust reporting for a 360-degree view of your plan -Regulatory support by prepping select government filings -Plan compliance and IRS testing preparation.

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Expert Collections containing Human Interest

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Human Interest is included in 7 Expert Collections, including HR Tech.


HR Tech

4,158 items

The HR tech collection includes software vendors that enable companies to develop, hire, manage, and pay their workforces. Focus areas include benefits, compensation, engagement, EORs & PEOs, HRIS & HRMS, learning & development, payroll, talent acquisition, and talent management.


Unicorns- Billion Dollar Startups

1,227 items


Wealth Tech

2,284 items

Companies and startups in this collection digitize & streamline the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.


SMB Fintech

2,001 items


Fintech 250

750 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.


Financial Wellness

245 items

Track startups and capture company information and workflow.

Latest Human Interest News

Jones Lang LaSalle Incorporated : Human Interest opens Utah office

Sep 14, 2023

Jones Lang LaSalle Incorporated : Human Interest opens Utah office September 14, 2023 at 10:43 am EDT Share SALT LAKE CITY, Sept. 12, 2023 - Human Interest, a leading full-service 401(k) provider for small and mid-size companies, has leased the entire 29,938-square-foot floor at Mountain Tech Center in Lindon, Utah. Headquartered in San Francisco, this strategic expansion will be the base of the company's "Operational Center of Excellence" and is set to create 306 new, lucrative jobs and bring a $3 million investment to Utah over the next five years. JLL's Jillian Johnson and David Nixon represented Human Interest, and Cushman and Wakefield's Dana Baird, JT Redd and Mike Richmond represented the sublandlord. "We are pleased to open our customer operations center of excellence as we make investments in both our customer experience and the State of Utah as a whole," says Jared Gardner, VP of Product at Human Interest. "With the help of our partners at JLL we conducted a nationwide location search. Utah's vibrant business ecosystem and tech sector combined with the region's young and highly-educated talent pool ultimately made Utah the clear choice." Utah has recently earned recognition as the nation's top-ranking economy, boasting an array of business-friendly policies, including tax benefits, as well as infrastructure elements, such as a robust light-rail system seamlessly connecting major cities. The state's labor force is well-educated, growing, and affordable, with 12 major colleges and universities contributing to a talent pipeline of over 269,000 students. Additionally, local educational institutions, such as Brigham Young University, Utah Valley University and the University of Utah, produce a significant number of S.T.E.M. and multilingual graduates, further enhancing Utah's talent pool. As a testament to this, Utah's tech sector has emerged as the next "Silicon Valley," experiencing a remarkable 6.5% surge in tech job opportunities in 2021, firmly establishing its position as one of the fastest-growing states in the nation. "Human Interest's choice to expand in Lindon signifies the market's robust leasing momentum and the state's ability in attracting businesses, rivaling other major metros," said Jillian Johnson, Vice President at JLL Salt Lake City. "We consistently see major corporations selecting Utah not only for its clear economic and hiring benefits, but also for its quality-of-life advantages, including access to outdoor activities such as multiple major ski resorts within an hour of Salt Lake City and five national parks within a half-day drive. Additionally, the region offers quality school systems and a strong emphasis on family life." "We are confident that this new office at Mountain Tech Center is a prime destination to recruit and retain a youthful, skilled workforce within one of the region's most dynamic and amenity-rich employment submarkets," added David Nixon, Managing Director at JLL Salt Lake City. "We enjoyed working alongside the Human Interest team and look forward to watching them grow their operations in Utah." Attachments

Human Interest Frequently Asked Questions (FAQ)

  • When was Human Interest founded?

    Human Interest was founded in 2015.

  • Where is Human Interest's headquarters?

    Human Interest's headquarters is located at 655 Montgomery Street, San Francisco.

  • What is Human Interest's latest funding round?

    Human Interest's latest funding round is Series E.

  • How much did Human Interest raise?

    Human Interest raised a total of $397.02M.

  • Who are the investors of Human Interest?

    Investors of Human Interest include U.S. Venture Partners, ACT Venture Capital, Battery Ventures, Operator Collective, BlackRock and 30 more.

  • Who are Human Interest's competitors?

    Competitors of Human Interest include Blooom, ForUsAll, Icon Savings Plan, Betterment, Folio and 13 more.

  • What products does Human Interest offer?

    Human Interest's products include 401(k) Plans and 1 more.

  • Who are Human Interest's customers?

    Customers of Human Interest include Center for Empowering Refugees and Immigrants (CERI) , Epaulette Agency and Kevin Cradock Builders.

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  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
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Compare Human Interest to Competitors


ForUsAll offers a platform enabling employers to provide a modern 401(k) plan to employees with access to cryptocurrency, financial wellness benefits, and low fees. The platform provides features such as direct investment into a range of cryptocurrency tokens, automated plan administration, auto-reconciling payroll integration, tracking and enrolling of eligible employees, and actionable financial insights. The company was founded in 2012 and is based in San Francisco, California.

Betterment Logo

Betterment operates a financial advisory company. The platform offers digital investment solutions such as cryptocurrency investing, automated investing, financial planning, retirement planning, cash management services, and more. The company was founded in 2008 and is based in New York, New York.

SigFig Logo

SigFig operates as a financial technology company. It offers wealth management, retail banking, retirement planning, tax planning services, and more. The company was founded in 2006 and is based in San Francisco, California.


Wacai operates as a fin-tech company. It develops an online personal financial management platform that provides users with wealth management services and credit solutions. The company was founded in 2009 and is based in Hangzhou, China.

Raisin Logo

Raisin provides a savings and investment marketplace. It allows users to compare savings products from banks and credit unions. The company also offers various tools to help users find savings products as per their needs. It was formerly known as SaveBetter. The company was founded in 2012 and is based in Berlin, Germany.

Wealthsimple Logo

Wealthsimple is a technology-driven investment manager that combines a robo-advisor platform with access to live advisors. The company was founded in 2014 and is based in Toronto, Ontario.

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