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Candy Digital

Founded Year



Series A | Alive

Total Raised




Last Raised

$100M | 1 yr ago

About Candy Digital

Candy is a digital collectible (NFT) company that deals with sports trading cards, digital media, and other sports merchandise and memorabilia.Candy Digital was spun out of Fanatics in early 2021.

Headquarters Location

205 Hudson Street

New York, New York, 10013,

United States

Candy Digital's Product Videos

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Candy Digital's Products & Differentiators

    2021 Candy Jersey NFT

    Every year, our team of designers will craft and launch a bespoke Team Candy Jersey to commemorate the year in the metaverse. The 2021 Edition is the first in the series and features digital stitching, neon Candy logos, and a glimpse into the future of virtual unis. In the future, owners will be given the unique right to burn the jersey and in its place receive special access to an upcoming Candy x MLB product line.

Research containing Candy Digital

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Candy Digital in 3 CB Insights research briefs, most recently on Dec 15, 2021.

Expert Collections containing Candy Digital

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Candy Digital is included in 2 Expert Collections, including Blockchain.



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Latest Candy Digital News

Report: NFT Firm Candy Digital Cuts Over a Third of the Company’s Staff

Nov 29, 2022

Report: NFT Firm Candy Digital Cuts Over a Third of the Company’s Staff With non-fungible token (NFT) sales a lot lower than they were at the start of the year, NFT companies and marketplaces are feeling the pain associated with the second-largest crypto winter to date. According to a report published on Monday and “multiple people familiar with the situation,” the NFT company Candy Digital is laying off over a third of the firm’s staff. After Raising $100 Million in 2021, Report Says Candy Digital Cuts a Third of Its Employees a Year Later On Monday, Sportico’s sports business reporter Eben Novy-Williams reported that the NFT firm Candy Digital “is laying off a large chunk of its workforce, according to multiple people familiar with the decision.” Sportico’s article notes that roughly one-third of Candy Digital’s 100 staff members are being let go, the people familiar with the matter detailed. Candy Digital is a Fanatics-backed NFT marketplace that’s also bolstered by Galaxy Digital’s Michael Novogratz, and the business entrepreneur and NFT creator Gary Vaynerchuk. Candy Digital launched in June 2021 and at the time the company revealed a long-term partnership with Major League Baseball (MLB). Sportico details that the publication’s news team reached out to both Candy Digital and the collectibles giant Fanatics, but both firms declined to comment about the alleged layoffs. The news comes at a time when NFT sales and overall interest in NFTs are both down a great deal since the start of 2022. NFT sales, however, have been steady since October, and November’s NFT sales were 22% higher than October’s sales volume. Candy Digital was able to raise $100 million last year, and it gained a $1.5 billion post-valuation after the capital raise that occurred on Oct. 21, 2021. There were ten investors that funneled capital into Candy Digital last year, including investors such as Insight Partners, Softbank, Peyton Manning, Gaingels, and Will Ventures. The NFT platform is not the only crypto business that has let staff go as the entire crypto industry has been plagued with staff reductions all year. In the world of NFTs, Dapper Labs, the blockchain firm behind the popular NFT collections NFL All Day and NBA Top Shot, slashed 22% of the company’s workforce at the start of November. Last July, the largest NFT marketplace in terms of overall sales volume, Opensea, cut 20% of the company’s staff. Tags in this story

Candy Digital Web Traffic

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Candy Digital Frequently Asked Questions (FAQ)

  • When was Candy Digital founded?

    Candy Digital was founded in 2021.

  • Where is Candy Digital's headquarters?

    Candy Digital's headquarters is located at 205 Hudson Street, New York.

  • What is Candy Digital's latest funding round?

    Candy Digital's latest funding round is Series A.

  • How much did Candy Digital raise?

    Candy Digital raised a total of $100M.

  • Who are the investors of Candy Digital?

    Investors of Candy Digital include Insight Partners, SoftBank Group, Chaos Ventures, Gaingels, Com2uS and 6 more.

  • Who are Candy Digital's competitors?

    Competitors of Candy Digital include Dapper Labs and 3 more.

  • What products does Candy Digital offer?

    Candy Digital's products include 2021 Candy Jersey NFT and 4 more.

Compare Candy Digital to Competitors

Dapper Labs Logo
Dapper Labs

Dapper Labs provides a marketplace that offers digital collectibles built on the blockchain. It launched CryptoKitties, a game centered around breedable, collectible creatures called CryptoKitties. Its platform uses blockchain-enabled applications to bring fans closer to the brands they follow and give users a real stake in the communities they contribute to. The company was founded in 2022 and is based in Vancouver, Canada,

Mint Songs Logo
Mint Songs

Mint Songs aims to strengthen the artist-fan relationship through officially licensed music NFTs.

DappRadar Logo

DappRadar is a global decentralized app store for NFTs and DeFi applications headquartered in Lithuania.


Dibbs is a platform for people to sell and buy sports cards. Each sports card on Dibbs has a corresponding NFT (Non-Fungible Token) containing relevant data about the specific card. The NFT's are then fractionalized using smart contract technology and the fractions are traded on Dibbs.

Sorare Logo

Sorare offers a platform to buy, sell, and play with official football crypto goods. It was founded in 2019 and is based in Paris, France.

Bitso Logo

Bitso operates as a Bitcoin exchange based in Mexico.

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