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FOOD & BEVERAGES | Candy & snackfoods
candykittens.co.uk

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Stage

Corporate Majority | Acquired

About Candy Kittens

Candy Kittens is a manufacturer of candy brands and gourmet sweets that are gluten-free and made without artificial flavors or colorings.

Candy Kittens Headquarter Location

Argon House Argon Mews, Fulham Broadway

London, England, SW6 1BJ,

United Kingdom

+44(0)20 7183 9379

Latest Candy Kittens News

Plastic-Free Chewing Gum Brand Secures Investment From Founders Of Candy Kittens

Dec 14, 2021

Plastic-Free Chewing Gum Brand Secures Investment From Founders Of Candy Kittens 14th December 2021 Candy Kittens’ founders Jamie Laing and Ed Williams have led a £750,000 investment in plastic-free chewing gum brand Nuud, founded by Keir Carnie, who pitched but didn’t bag a Dragon in The Den earlier this year. Nuud is the pairs first investment via their latest venture, Tuckshop London – an investment company they recently founded alongside long-standing industry partner, Katjes International. Laing and Williams have championed plant-based and sustainable confectionery since the Candy Kittens launch in 2014, which has become a leading vegan brand in the category. They were said to be impressed with the strength of the Nuud brand and its campaigning ‘Chew Plants Not Plastic’ proposition. Williams commented: “Who knew that chewing gum contains as much plastic as a drinking straw? Jamie and I were blown away with Keir and the business – a brand that is taking on one of the biggest environmental issues in confectionery, with a product that tastes and looks great”. Over 100,000 tonnes of plastic gum is chewed each year in the UK and according to Keep Britain Tidy more than 95% of our pavements have gum stuck to them costing the taxpayer millions of pounds to clean up. Nuud is a plant-based, plastic-free, biodegradable chewing gum that launched earlier this year and is now available in Waitrose, Morrisons, the Co-op and online. Carnie said: “I’m over the moon to have partnered with Ed and Jamie – and a Kitten is better than a Dragon any day! It’s such a huge opportunity to be able to learn from their success. This partnership will accelerate the growth of the business and our ability to solve the plastic gum problem for good.” TAGS

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