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INTERNET | eCommerce / Home Furnishings & Improvement
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Founded Year

2013

Stage

Unattributed | Alive

Total Raised

$10.72M

Last Raised

$8.12M | 5 yrs ago

About Campaign

Campaign offers American-crafted furniture that conveniently ships in days and assembles in minutes.

Campaign Headquarter Location

4052 Watts Street

Emeryville, California, 94608,

United States

855-255-9077

Latest Campaign News

Jones Soda Reunites with Tony Hawk to Launch ‘It’s My Craft’ Campaign

Jul 27, 2020

Jones Soda Reunites with Tony Hawk to Launch ‘It’s My Craft’ Campaign 0 Shares SEATTLE– Jones Soda Co., the original craft soda known for its unconventional flavors and user-generated label artwork, is asking people to share the craft that inspires them every day for a chance to be featured on Jones Soda labels across North America. The company is launching a campaign called “It’s My Craft” by reuniting with Tony Hawk, a legend known for his mastery of the skateboarding craft who was one of Jones’ first sponsored athletes. The campaign reflects Jones Soda’s belief that everyone has a unique skill that energizes them and forms an integral part of their identity. Despite pandemic restricting activities, people are finding creative ways to continue pursuing their craft, and the #ItsMyCraft theme is offering an opportunity to celebrate that enthusiasm for personal expression. “It’s great to be reunited with Jones Soda because they share the same passion in pursuing excellence in one’s craft.” Hawk said. “I believe our respective fans appreciate craft just as much.” The campaign hit the road earlier this month in a fully wrapped Jones-branded RV carrying Hawk and his family on a 10-day tour with stops that included a bison ranch, various national parks, and multiple skateparks. Along the way, Hawk created photo and video content showcasing his family’s adventures that will be featured on both Hawk’s and Jones’ social media channels. The #ItsMyCraft RV will continue to celebrate craft with stops throughout the summer in select markets highlighting local talent and offering samples of Jones’ own craft, including trademark quirky flavors such as Fufu Berry, Blue Bubblegum and the recently launched Watermelon. The partnership between Hawk and Jones Soda also includes support for Hawk’s “The Skatepark Project” (formerly the Tony Hawk Foundation), which helps finance public skateparks in low-income communities. As part of the agreement, Jones Soda has made a substantial donation to support Hawk’s philanthropic efforts. “2021 will mark Jones’ 25th year as the original craft soda. We’re kicking off the celebration by applauding the many forms that craft can take starting with one of the most recognizable athletes in the world. Tony has 15 million followers on social media. Even people who aren’t skateboarders know who he is and love him,” said Jamie Colbourne, Jones Soda’s newly appointed CEO. “With Tony in our camp, a graphically in-your-face RV serving as a moving billboard for the brand, and the #ItsMyCraft campaign creating major visibility, we’re staking our claim as a brand that has a lot of air in the best skateboarding sense of the term.” Find out more about the #ItsMyCraft campaign by visiting Jones Soda’s Facebook and Instagram pages. About Jones Soda Co. Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB: JSDA) markets and distributes premium beverages under the Jones® Soda and Lemoncocco® brands. A leader in the premium soda category, Jones Soda is made with pure cane sugar and other high-quality ingredients, and is known for packaging that incorporates ever-changing photos sent in from its consumers. Jones’ diverse product line offers something for everyone – pure cane sugar soda, zero-calorie soda and Lemoncocco non-carbonated premium refreshment. Jones is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. For more information, visit www.jonessoda.com or www.myjones.com or www.drinklemoncocco.com . About Tony Hawk Inc. After more than 30 years of building a global brand ranging from apparel, toys, events, endorsements, social media, film production and one of the most successful video game franchises ever, legendary pro-skateboarder Tony Hawk remains one of the most popular athletes in the world. Hawk’s foundation, The Skatepark Project, helps finance public skateparks in low-income areas across the USA and other parts of the world. And he still skates regularly.

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The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Campaign

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Campaign is included in 4 Expert Collections, including Direct-To-Consumer Brands (Non-Food).

D

Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

E

E-Commerce

8,471 items

F

Furniture Tech

329 items

Tech-enabled companies offering services and products focused on furniture, home accessories, and interior design. This collection includes direct-to-consumer (D2C) startups, peer-to-peer (P2P) marketplaces, and 3D & AR/VR visualization tools, among others.

H

Home Goods & Furniture

263 items

The Collection includes startups developing products across home goods categories, including furniture, mattresses, bedding, towels, cookware, and other home accessories.

Campaign Patents

Campaign has filed 2 patents.

The 3 most popular patent topics include:

  • Technical drawing
  • Automotive suspension technologies
  • Compact cars
patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/24/2017

2/4/2020

Technical drawing, Subcompact cars, Automotive suspension technologies, Compact cars, TWAS fellows

Grant

00/00/0000

00/00/0000

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Application Date

8/24/2017

00/00/0000

Grant Date

2/4/2020

00/00/0000

Title

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Related Topics

Technical drawing, Subcompact cars, Automotive suspension technologies, Compact cars, TWAS fellows

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Status

Grant

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