Search company, investor...
Camera IQ company logo

Camera IQ

Founded Year



Series A | Alive

Total Raised


Last Raised

$5M | 3 yrs ago

About Camera IQ

CameraIQ transforms the mobile camera from a feature to a commercial environment for content, m-commerce, and immersive storytelling. It provides augmented reality platform powering content, commerce, and marketing with its mobile device camera technology to connect the online and offline worlds.

Headquarters Location

1615 16th Street

Santa Monica, California, 90404,

United States


Missing: Camera IQ's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: Camera IQ's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Expert Collections containing Camera IQ

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Camera IQ is included in 1 Expert Collection, including AR/VR.



1,396 items

This collection includes companies creating hardware and/or software for augmented reality, virtual reality, and mixed reality applications.

Latest Camera IQ News

Camera IQ Launches Support for AR Effects Within TikTok’s Effect House

May 6, 2022

Last Thursday, Camera IQ , an easy-to-use AR design tool, announced its support for the increasingly popular short-form video platform and its augmented reality development platform Effect House, enabling quick and easy creation of AR effects. TikTok finally opened Effect House beta to all creators, developers, and designers this April. The Effect House platform allows users to create Community Effects for TikTok videos. Thanks to Camera IQ’s support, brands will now be able to easily create interactive and engaging AR experiences, with no technical expertise required. Partnership With Cartoon Network and Smashbox Even before the official public release of Camera IQ’s support for TikTok’s AR effects, two major brands have already partnered with the company to create AR effects via Camera IQ – Cartoon Network and Smashbox . So far, the most popular Cartoon Network’s AR effect created for TikTok via Camera IQ is the well-known “That’s all folks!” effect. Without any paid promotion, the AR effect has already got over 4 million views. Also, more than 14,000 TikTok users already included it in their videos. Another popular AR effect by Cartoon Network is also “Garnet Glasses”, an effect based on the glasses that the character from the network’s popular Steven Universe show, Garnet, wears. As for the cosmetics brand Smashbox, the “Smashbox Illuminate” AR effect, created for its new line of Photo Finish Primers, became the company’s most-viewed branded content on TikTok, earning over 50% engagement during the first 10 days after launch. “With ‘Smashbox Illuminate’, we became one of the first beauty brands to launch an organic AR effect on TikTok, and based on its initial success we plan to continue expanding our AR strategy on TikTok,” said Smashbox’s Global Content Strategy and Production Manager, Maddy Wilson, in a press release shared with ARPost. What Camera IQ’s Support for AR Effects Means for Brands TikTok is a newer social media platform, by comparison to Facebook, Twitter, Instagram, and even Snapchat. Initially created as a place where children and teenagers can create video snippets, it has quickly grown into a major platform. With 1 billion monthly active users in 2021 (a massive growth from 55 million users in 2018), TikTok has become increasingly attractive for brands. The format of TikTok posts – short videos with an average length of 15 to 60 seconds  (though the company has recently expanded the maximum length to 10 minutes ) – is great for brand storytelling, especially for a younger target audience. The opportunity to build AR effects with Camera IQ and launch them to TikTok organically will allow businesses to increase customer loyalty, through increased interaction with their branded AR effects. Aside from creating new AR effects, Camera IQ allows brands to build cross-platform AR experiences by transforming previous augmented reality campaigns into TikTok effects. “We jumped at the opportunity to create and launch TikTok AR effects with Camera IQ. They helped us easily translate our Instagram effects into effects for Tiktok, driving our cross-platform strategy for the new Photo Finish Primers,” said Wilson. Camera IQ allows brands to create an AR experience once and launch it on all popular social media platforms supporting augmented reality, including Facebook, Instagram, Snapchat, and now TikTok. In addition, the company offers AR expert support, real-time analytics, and AR effects performance insights. The Benefits of Social Media Interactive AR Content for Businesses Cartoon Network already reaps the benefits of publishing TikTok AR effects via Camera IQ. “AR represents an incredibly effective way to engage our fans, enhance our storytelling capabilities, and expand our reach through organic and viral growth,” said Sarah Lively, Cartoon Network’s Director of Social. “Camera IQ makes it easy for brands like us to create, deploy and analyze the performance of AR experiences for all of the top photo- and video-based social media apps.” AR is already known for its ability to transform the way brands engage with their consumers on social media , and the co-founder and CEO of Camera IQ, Allison Ferenci, recognizes its importance for boosting engagement. “With the launch of Effect House and the obvious fit for AR effects with TikTok’s short-form video content, AR is going to be a huge driver of consumer engagement and virality throughout the TikTok app,” she said. “We look forward to helping brands uplevel their social strategies by being among the first to publish TikTok AR effects.”

Camera IQ Frequently Asked Questions (FAQ)

  • When was Camera IQ founded?

    Camera IQ was founded in 2013.

  • Where is Camera IQ's headquarters?

    Camera IQ's headquarters is located at 1615 16th Street, Santa Monica.

  • What is Camera IQ's latest funding round?

    Camera IQ's latest funding round is Series A.

  • How much did Camera IQ raise?

    Camera IQ raised a total of $9.5M.

  • Who are the investors of Camera IQ?

    Investors of Camera IQ include Shasta Ventures, Grand Ventures, Betaworks Ventures, Waverly Capital, Space Capital and 15 more.

  • Who are Camera IQ's competitors?

    Competitors of Camera IQ include ViewAR and 4 more.

Compare Camera IQ to Competitors


In January 2017 PHHHOTO ceased its operation. It provides a camera application. Its camera app captures life in motion through its multi-frame camera. Also allows users to post their instant moving pictures to various social networking platforms. The company was founded in 2015 and is based in Brooklyn, New York.

Oculavis Logo

Oculavis develops augmented reality equipment to manage interactions with machinery and equipment. It offers service solutions for machine builders, maintenance, repair and overhaul, partners, and customer success using the industrial internet of things, artificial intelligence, and augmented reality. The company was founded in 2016 and is based in Aachen, Germany.

Augment IT Logo
Augment IT

Augment IT is a software company. It specializes in the development of mixed and augmented reality solutions. It also provides maintenance, training, and more services. The company was founded in 2017 and is based in Bern, Switzerland.


Youpi is an online platform that specializes in camera applications. The company allows users to take photos and share their lives on TikTok, Snapchat, Instagram, and other social media platforms. The company was founded in 2021 and is based in Mountain View, California.

ViewAR Logo

ViewAR offers a platform-independent system for creating augmented reality apps for web and mobile use. Use cases for its platform are libraries, museums, and industries such as retail, manufacturing, facility management, and others. It was founded in 2011 and is based in Vienna, Austria.

V-Cult Logo

V-Cult creates three-dimensional (3D) web, virtual reality (VR), and augmented reality (AR) solutions to enhance brand storytelling and boost business performance. It uses technologies to empower retail and product designers, brand educators, storytellers, and sales geniuses. The company was founded in 2009 and is based in Lille, France.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.