May 19, 2023

To help you discover the best B2B software products on the market, we asked 25 industry leaders, including founders, CEOs, and marketing directors, to share their top picks. From HubSpot’s inbound marketing and educational content to Zoom’s accessible and feature-rich platform, explore the 24 outstanding B2B software products that these experts recommend and learn what makes them great. HubSpot: Inbound Marketing and Education Snov.io: Comprehensive Lead Generation Tool Teamwork: Centralized Task Management Social Champ: Integrated Social Media Management Calendly: Time-Saving Meeting Scheduler Google Workspace: Scalable Business Organization Zapier: Versatility and Extensive App Library Adobe Creative Cloud: Comprehensive Creative Suite Slack: Effective Team Communication Tool Xero: User-Friendly Financial Software Kaspr: Accurate Data Enrichment Tool Clio: Comprehensive Law Firm Management Shopify: User-Friendly E-Commerce Solution Airtable: Adaptable Tracking Tool Salesforce: Streamlining Customer Relations HubSpot: Inbound Marketing and Education An example of a great B2B software product is HubSpot. HubSpot excels due to its robust online review site presence, which is integral to any inbound marketing strategy. What makes HubSpot truly great is its “give before you get” approach, as it prioritizes educating its target audience with valuable content, fostering trust and credibility while empowering businesses to succeed. I’d bet the vast majority of HubSpot customers have read multiple HubSpot pieces of content before buying its software. Snov.io: Comprehensive Lead Generation Tool The most underrated B2B software around is Snov.io. Snov.io offers a comprehensive suite of tools for lead generation, email verification, and email outreach. Its user-friendly platform simplifies sales and marketing efforts by providing robust prospecting tools to find, verify, and connect with potential leads. Snov.io also offers email automation and tracking capabilities, allowing users to create personalized drip campaigns and measure their effectiveness. The platform’s growing popularity across various industries, from startups to established enterprises, attests to its effectiveness in streamlining lead generation and outreach processes. Snov.io is the all-in-one solution to generate qualified leads and set automated email campaigns. Our hassle of doing manual outreach to thousands of prospects is now doable with only a few clicks. The pricing of Snov.io is very competitive and perfect for small-scale online businesses that want to reach more eyeballs with a limited budget. Teamwork: Centralized Task Management I believe that task management software is a must for remote working teams. The Teamwork software is a great example of how planning your workload makes your team more productive. With Teamwork, all current and future tasks are gathered in one tool. That relieves the stress of having to remember the to-do list of each team member. The constant back and forth on where everyone is on their tasks is also eliminated. I don’t like bothering my employees with constant questions about assignments. Teamwork has been a great help in tracking individual task progress. MindBody: Flexible Scheduling and Payments One example that comes to mind is MindBody, a software product that helps manage scheduling, payments, and client information. What makes MindBody great is its user-friendly interface and flexibility. I can easily schedule appointments and classes for my clients, accept payments, and keep track of attendance. Plus, it seamlessly integrates with my website and social media platforms, making it easy for clients to find and book appointments. Social Champ: Integrated Social Media Management Social Champ is a solid B2B software product for social media management that integrates all of a business’s social network accounts into one easy-to-manage box. Utilizing automation, Social Champ monitors, schedules content, and actively enhances social networking on popular social media websites including Facebook, Twitter, and Instagram, just to name a few. Calendly: Time-Saving Meeting Scheduler Calendly addresses the challenge of scheduling meetings in a simple and convenient way by enabling its users to share a call booking link. It not only saves time otherwise spent on arranging the meetings but also makes the process desynchronized. This is often a game-changer, especially when working across different time zones or with schedules that fill up rapidly. Ahrefs: Intuitive SEO Data Analysis I would say that a tool like Ahrefs is incredibly valuable for B2B businesses, and it’s something that business owners need to be aware of if they want to develop their organic online presence. For me, the level of analysis data without a steep learning curve makes Ahrefs great. It’s intuitive to use without being overwhelming, so there’s no requirement to study the tool for weeks regarding processes and systems before actually being able to get the data you want out of it. Google Workspace: Scalable Business Organization Google Workspace is one of the most critical tools for our business. It’s a bit on the obvious side, but it truly is a product that would be very hard to replace. Organizational email, calendars, and documents are the primary features, and all three are critical to our business. Because the pricing is per-seat, the product grows as we do, and is an acceptable solution for a very small or very large business. Zapier: Versatility and Extensive App Library Zapier is an excellent example of a B2B software product that has achieved great success because of its versatility and ease of use. Zapier allows businesses to automate tasks by connecting various applications and streamlining workflows, enabling teams to work more efficiently and save time. What makes Zapier stand out is its extensive library of over 3,000 supported apps, ranging from project management tools to marketing platforms, ensuring seamless integration across a wide variety of business processes. Furthermore, Zapier’s user-friendly interface and customizable “Zaps” make it accessible even to non-technical users, promoting collaboration and productivity throughout the organization. Adobe Creative Cloud: Comprehensive Creative Suite Adobe Creative Cloud is a powerful set of B2B software tools targeted at creative professionals. One of Adobe Creative Cloud’s primary assets is its strong and straightforward interface, which enables creative professionals to work rapidly and effectively. Additionally, the software includes a plethora of features, such as photo editing, vector graphics, page layout, and video editing. Furthermore, Adobe Creative Cloud includes collaboration features that allow teams to collaborate on projects and share assets. The software also connects with other software, such as Dropbox and Google Drive, allowing users to effortlessly access and share their data. Furthermore, Adobe Creative Cloud provides cloud storage, allowing users to access their work from any location. Finally, the software includes extensive tutorials and support resources, making it simple for users to learn and master the software. Slack: Effective Team Communication Tool Slack is an example of a great B2B product. Slack was born as a side project out of a gaming company, Tiny Speck. This is an important ingredient for success in B2B: when you invent a tool for your own needs because you haven’t found a good enough one on the market, you understand perfectly your target customer. Slack began as a professional chat for teams. It remains the tool for team communications. One feature we like in particular is threads: this helps organize the chaos in messages. All communications break down into separate mini-chats. Each message can be turned into a reminder. Because of this, the tool gives a “live chat” feeling. They have plenty of 3rd-party integrations. Xero: User-Friendly Financial Software I’d love to talk about Xero! It’s this fantastic B2B software product that’s really transformed the way I handle my business’ finances. It’s super user-friendly with a clear and intuitive interface that makes managing payroll, invoicing, and bank reconciliation a breeze. What I really appreciate is its real-time reporting feature. It’s like having a financial advisor in your pocket, providing insights anytime I need them. Plus, their customer service is top-notch! Whenever I’ve had a question or ran into a hiccup, they’ve been right there to help me out. I can genuinely say that Xero’s made my life as a business owner so much easier. Invoicera: Trusted B2B Automation Solution Invoicera is one of the most trusted B2B automation software. The online invoicing solution was founded in 2006 and has millions of users globally. It helps to automate business processes through expense management, time tracking, purchase order management, invoice approval, financial analysis, subscription billing, and more. The software can send invoices in over 30 payment gateway options and 16 languages. It also offers integration with third-party apps like Virtual Card, PayPal, Authorize.Net, Payoneer, Moneris, and others. Kaspr: Accurate Data Enrichment Tool I’ve been really impressed with Kaspr—a B2B software product I came across. It’s a fantastic data enrichment tool for many businesses. As a venture capitalist, I recall one time when I heard about a Paris-based tech startup that used Kaspr to boost their sales leads by a whopping 60% within just 3 months. They could get direct access to over 20 million professional email and phone numbers, which was a game-changer for them. What makes Kaspr great, in my opinion, is its user-friendly interface and the accuracy of its data. It’s the kind of tool that makes you feel like you’ve got an insider in every industry. Clio: Comprehensive Law Firm Management In my field of law, one great example of a B2B software product is Clio, which is a cloud-based practice management software designed specifically for law firms. It is great because it offers comprehensive functionality and provides tools for case management, time tracking, billing and invoicing, document management, calendar management, and client communication. The tool is also user-friendly, which makes it easy for legal professionals to navigate and utilize its features. In addition, Clio integrates with various other software commonly used in law firms, such as document management systems, accounting software, and online payment gateways. It is widely recognized as a leading practice management software, which further enhances its credibility and makes it a trusted choice for law firms. Its qualities make it a valuable tool for law firms, helping them streamline their operations, improve productivity, and deliver excellent client service. Shopify: User-Friendly E-Commerce Solution Shopify is an exceptional B2B software product that empowers businesses to build and manage their online stores. Its greatness lies in its user-friendly interface, extensive customization options, secure payment processing, and seamless integration with third-party apps. Shopify simplifies creating an online presence by providing intuitive tools to design and customize websites, manage inventory, process orders, and track sales. It also offers a wide range of themes and templates, allowing businesses to create a unique and visually appealing storefront. With its robust features and scalability, Shopify is a go-to choice for businesses seeking a reliable and comprehensive e-commerce solution. Confluence: Enhancing Team Collaboration One B2B software product that I’ve found to be exceptional in my cleaning service business is Confluence by Atlassian. It’s been a lifesaver for my team and me! We can collaborate on stuff, exchange documents, and keep tabs on everything that’s happening. Moreover, I love how it works like a charm with other tools from Atlassian, such as Jira, which we use all the time to handle our tasks. Confluence has been vital for managing tasks and workflows in our daily operations. Its capacity to centralize information and facilitate communication among team members has not only helped us stay organized but also significantly improved our efficiency. Hubstaff: Remote Team Productivity Boost Hubstaff is a highly effective B2B software designed for time tracking and project management for remote teams. With its accurate time-tracking feature, businesses can monitor the productivity of remote employees and ensure that tasks are completed efficiently. Hubstaff also has project management features like task assignments, progress tracking, and time estimates. Moreover, the employee monitoring features of Hubstaff, such as screenshots, activity levels, and app/URL tracking, help ensure that employees are working and remaining focused during work hours. This is especially beneficial for a small team like ours to maintain optimum output. Hubstaff also integrates with other platforms such as Asana, QuickBooks, Slack, and Skype, enabling businesses to manage their remote team’s workflow from a single platform. Airtable: Adaptable Tracking Tool Airtable is probably the best B2B software product for anything and everything you need to track. We use it for our content calendar for assigning content to writers and editors. And it’s also useful for tracking our sprints, our marketing activities, and our hiring resources, as well as our product dev sprints. It is like spreadsheets on steroids. Super easy to use and customize to whatever we need, and our organization runs on Airtable. Workable: Streamlined Recruitment Process Workable is a great example of recruitment software that helps ease the hiring process from start to finish. Sourcing and attracting talent has been made easy with built-in functionalities such as automatically posting to many job sites and in multiple languages. Another great advantage is the automation of emails sent to candidates. The platform allows you to create custom emails for every step of the hiring process. Speeding up repetitive tasks gives recruiters the time to focus on the actual person and leave the formalities to the software. Dropbox: Seamless Data Syncing Dropbox is a very successful and prominent example of B2B software since it allows users to centrally store and manage their various file types. And it’s been a boon to me in more ways than one. The ability to sync data between devices is a huge time-saver and the nicest feature ever because it means I can get to my files whenever I need them, no matter where I am. Software you’re already familiar with, like Microsoft Word, Excel, or Google Sheets, can be incorporated into Dropbox, which is a plus. It’s also compatible with services like Slack and Zoom, making it easy to contact coworkers and organize virtual meetings. PitchBox: Powerful PR and Outreach PitchBox is a powerful PR and outreach tool for businesses with an online presence. It’s an all-in-one software where you can find prospects, create campaigns, and manage success all in one place. For making connections or getting your product, service, or expertise in front of the right audience, there’s nothing better. Salesforce: Streamlining Customer Relations A good example of such a B2B software product is Salesforce. What makes Salesforce great is its ability to provide businesses with a comprehensive solution for managing their customer relationships from end to end. The platform offers a range of features, including sales automation, lead tracking, and marketing automation. It allows businesses to streamline their processes and improve efficiency. So, what problem does Salesforce actually solve? Here, we speak about the problem of disjointed sales and marketing efforts. If companies utilize a single platform for managing all customer interactions, it results in more effective communication, collaboration, and ultimately increased sales! Zoom: Accessible and Feature-Rich One of Zoom’s primary assets is its ease of use, which makes it accessible to users of various technical backgrounds. The program also provides dependable video conferencing and collaboration tools with minimal downtime or technical concerns. Furthermore, I think Zoom can support large meetings and webinars, making it a flexible and scalable option for businesses. Zoom also provides virtual backgrounds, allowing users to customize their video backgrounds and create a professional appearance. The software also includes a breakout room capability, which allows teams to divide into smaller groups for discussions and collaboration. Moreover, Zoom offers robust screen-sharing features, allowing users to share their screens with others during meetings and webinars. Finally, Zoom provides advanced security features such as end-to-end encryption, two-factor authentication, and role-based access control, ensuring that businesses can keep their meetings and data secure.