Predict your next investment

CAKE company logo
MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Information Providers & Portals
joincake.com

See what CB Insights has to offer

Founded Year

2015

Stage

Seed VC - II | Alive

Total Raised

$5M

Last Raised

$3.7M | 4 mos ago

About CAKE

CAKE provides a digital platform that makes it easier to do advance care planning and end-of-life planning. In addition to the free app, Cake offers personalized concierge services with end-of-life planning specialists.

CAKE Headquarter Location

21 Drydock Ave

Boston, Massachusetts, 02210,

United States

617-512-1592

Latest CAKE News

Cake Becomes First to Partner with Radar Payments in Vietnam

Nov 15, 2021

November 12, 2021 One of Vietnam’s fastest-growing digital banks Cake has announced a new partnership with BPC ‘s payment processing provider firm Radar Payments, as it plans to scale its offering towards a full suite of digital banking services. This collaboration will see BPC provide the end-to-end payment experience that is core to Cake’s unique concept as a customer-centric bank with the goal of building a simple, trusted, and socially delightful digital bank Started in January 2021, Cake is a collaboration between Be Group (the organisation behind Vietnam’s ‘Be’ ride-hailing app) and one of Vietnam banks VPBank. The bank is building a true lifestyle banking application, which goes beyond traditional payment services. Integrated into Be’s interface, it enables users to open a banking account online in two minutes and transfer or receive money, pay bills, invest and make deposits using the latest technology. These services – and more- are available on any essential devices and take into account the customer’s lifestyle. Armed with the best innovation available to market, Cake can enable as many as ten million existing Be customers and drivers, many of whom are young professionals and key drivers of the digital economy, to access financial services. Commenting on the partnership, Minh-Ha Truong, Radar Payments Regional Director for Indochina, said: “Cloud SaaS deployment has become a trend worldwide. This collaboration represents the first SaaS project that BPC’s Radar Payments has undertaken in Vietnam. We are excited to help Cake provide a seamless and efficient experience for their customers and to roll out new services at ease while minimising upfront investment. We look forward to helping them remove any difficulties or barriers around customer money management and daily spending, as they help serve the needs of both the banked and the unbanked.” Cake’s products and services are fully licensed by the State Bank of Vietnam through VPBank, with Be Group’s beFinancial managing the operations of the new digital bank. “Faster and easier access to financial services is crucial for our customers and therefore crucial to us. However, scalability and security are just as essential, and represent the key qualities we have been seeking in this partnership,” commented Nguyen Huu Quang, CEO of beFinancial. “Radar Payments by BPC enables us to provide a world-class customer experience as we introduce new digital services and products.” Author

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing CAKE

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned CAKE in 2 CB Insights research briefs, most recently on Jul 25, 2019.

Expert Collections containing CAKE

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

CAKE is included in 4 Expert Collections, including Fintech for Seniors.

F

Fintech for Seniors

26 items

Fintechs specifically targeting Baby Boomers and retirees.

F

Financial wellness

245 items

Track startups and capture company information and workflow.

D

Digital Health

11,292 items

Technologies, platforms, and systems that engage consumers for lifestyle, wellness, or health-related purposes; capture, store, or transmit health data; and/or support life science and clinical operations. (DiME, DTA, HealthXL, & NODE.Health)

C

Conference Exhibitors

5,302 items

CAKE Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

CAKE Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.