StageSeries C | Alive
Last Raised$7.5M | 12 yrs ago
byyd, formerly Adfonic, byyd is an advanced mobile Demand-side Platform. The company's technology enables advertisers to precisely connect with programmatically targeted mobile audiences. With a choice of SaaS or managed services, byyd offers two approaches to power your mobile advertising strategy, tailored to your organisation's needs, byyd Pro and byyd Media. Madison is byyd's technology platform. It drives everything byyd does, enabling advertisers to precisely target mobile audiences globally with performance, rich media and video ad campaigns across a wide range of inventory sources, driving direct response, consumer engagement and brand awareness.
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Expert Collections containing byyd
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
byyd is included in 3 Expert Collections, including Ad Tech.
Companies offering tech-enabled marketing and advertising services.
Targeted Marketing Tech
Retail Media Networks
Latest byyd News
Jul 29, 2022
The global in-app advertising market reached a value of US$ 110.9 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 343.5 Billion by 2027, exhibiting a CAGR of 20.73% during 2021-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor. Mobile app advertising refers to a monetizing strategy that enables advertisers to promote their products and services on smartphone applications. The mobile app requests an advertisement from the network, which uses an algorithm to identify and deliver the most suitable advertisement to the user in real-time. Some of the commonly used in-app advertisement formats include banners, interstitials, video units and rich media ads. In comparison to the traditional advertisements, in-app ads are more user friendly, can be customized according to the user's requirements and offer advanced location targeting features that improve consumer engagement and retention. In-app Advertising Market Trends: Easy accessibility to high-speed internet and the increasing utilization of smartphones and tablets are among the key factors driving the growth of the market. In recent years, the amount of information utilized through the applications installed in smartphones has significantly increased. Manufacturers and service providers promote their products through innovative video ads to reach a broader consumer base and generate quality leads. Furthermore, extensive utilization of mobile applications to access social media, along with the advent of online gaming, is facilitating the market growth. In-app advertisers use ad space available in mobile-based online games to promote their products, while offering rewards, extended game time and other benefits. Additionally, the implementation of location-based technology to track customers and advertise personalized content is acting as another growth-inducing factor. Advertisers can monitor the consumer's location and their preferences to provide useful recommendations about the products and services available nearby. Other factors, including the penetration of broadband services and rapid urbanization, especially in the developing economies, are expected to drive the market further. Competitive Landscape: The competitive landscape of the industry has also been examined with some of the key players being Amobee Inc. (Singapore Telecommunications Limited), Apple Inc., BYYD Inc., Chartboost Inc., Facebook Inc., Flurry Inc. (Verizon Media), Google AdMob (Google Inc.), InMobi (InMobi Pte Ltd.), MoPub Inc. (Twitter), One by AOL (AOL), Tapjoy Inc. and Tune Inc. Key Questions Answered in This Report: How has the global in-app advertising market performed so far and how will it perform in the coming years? What has been the impact of COVID-19 on the global in-app advertising market? What are the key regional markets? What is the breakup of the market based on the advertising type? What is the breakup of the market based on the platform? What is the breakup of the market based on the application? What are the various stages in the value chain of the industry? What are the key driving factors and challenges in the industry? What is the structure of the global in-app advertising market and who are the key players? What is the degree of competition in the industry? Key Topics Covered:
byyd Frequently Asked Questions (FAQ)
When was byyd founded?
byyd was founded in 2008.
Where is byyd's headquarters?
byyd's headquarters is located at 9th Floor Tower Building, London.
What is byyd's latest funding round?
byyd's latest funding round is Series C.
How much did byyd raise?
byyd raised a total of $8.1M.
Who are the investors of byyd?
Investors of byyd include Gordon Shields.
Who are byyd's competitors?
Competitors of byyd include Celtra and 2 more.
Compare byyd to Competitors
Celtra provides a web based self-service platform for creation, ad trafficking, tracking and optimization of rich media mobile display advertising. The solution allows publishers, ad networks and media agencies to create, distribute, and measure rich media ads across major OS platforms and mobile devices.
InMobi operates a mobile ad network with an extensive range of ad formats, analytics and monetization tools for app businesses. The company builds mobile-first customer engagement platforms that transform the economics of influencing global consumers. InMobi helps customers engage consumers in a far more intimate way through mobile advertising. InMobi has developed Glance, a screen zero platform, enabling consumers to experience the internet on screen zero of their smartphones and other connected devices.
Ringleader is a mobile ad serving company and publisher network based in New York City. Founded in 2005, Ringleader was previously known as MoPhap.
The mobile consumer experience is central to all that we do. From portable media players to mobile phones - Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting targeted ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the every mobile subscriber. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.
Rocketium is a web-based video creation platform that lets users create professional-looking videos quickly without the need to have any video expertise.
Smaato is a global real-time advertising platform for mobile publishers and app developers. Smaato's SPX is a global, intelligent and free to use self-service platform & ad server that brings native, video and real-time advertising to mobile app developers and publishers. On July 14th, 2021, Smaato was acquired by Verve. Terms of the transaction were not disclosed.
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