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Grover company logo


Founded Year



Line of Credit - III | Alive

Total Raised




Last Raised

$258.66M | 8 mos ago



About Grover

Grover offers an on-demand subscription alternative to gadget ownership. It provides consumers and businesses with the option to consume a tech product on a monthly rental basis with the option that they can switch or upgrade at any time, depending on their individual needs. The company was formerly known as ByeBuy. It was founded in 2015 and is based in Berlin, Germany.

Headquarters Location

Potsdamer Strasse 125

Berlin, 10783,


+44 (0)870 127 2172

Grover's Product Videos

Grover-M18 iphone12pro-0100 v4.jpg

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Grover's Products & Differentiators

    Consumer electronics rental

    Grover is the European leader in consumer electronics rental commerce, offering its users access to the latest technology in a flexible, monthly subscription model. Founded in 2015 by Michael Cassau, Grover's mission is to find innovative new ways to give people access to the technology they want. Both consumers and businesses can choose from more than 3,000 tech products - from smartphones and laptops to gaming, VR and smart home gadgets. Grover's service allows its users to keep, change, buy or return products according to their individual needs.

Research containing Grover

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Grover in 2 CB Insights research briefs, most recently on Apr 11, 2022.

Expert Collections containing Grover

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Grover is included in 4 Expert Collections, including E-Commerce.



10,711 items


Unicorns- Billion Dollar Startups

1,215 items



1,245 items


Smart Home & Consumer Electronics

1,234 items

This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.

Grover Patents

Grover has filed 8 patents.

The 3 most popular patent topics include:

  • Social networking services
  • Video game content ratings systems
  • Video game culture
patents chart

Application Date

Grant Date


Related Topics




Lighting, Acoustics, Stage lighting, Deck arch bridges, Light-emitting diode manufacturers


Application Date


Grant Date



Related Topics

Lighting, Acoustics, Stage lighting, Deck arch bridges, Light-emitting diode manufacturers



Latest Grover News

Grover founder Michael Cassau will speak at this year’s EU-Startups Summit on April 20-21 in Barcelona!

Jan 9, 2023

On April 20-21, 2023, we will be welcoming you again to our annual EU-Startups Summit in Barcelona! This year, the event will be bigger and better than ever before and we’ll have lots of exciting speakers, panel discussions, networking activities, pitch competitions and much more. The EU-Startups Summit will gather 2,200 founders, startup enthusiasts and investors for two days of networking, inspiration and learning! Today, we are very excited to share that Michael Cassau , the Founder and CEO of Grover will join us on the main stage for a fireside chat about his entrepreneurial journey. Berlin-based Grover became a unicorn after a funding round of $303 million in equity and debt funding in April of 2022. Founded in 2015, Grover’s mission is to make exceptional technology more accessible, because technology is a basic human right. With Grover, subscribers get access to a wide range of over 5,000 tech products, including smartphones, laptops, virtual reality (VR) gear, wearables, and smart home appliances on a flexible monthly rental basis. Grover’s service allows its users to keep, switch, buy, or return products depending on their individual needs and budget – and circular approaches like this are increasingly becoming a societal norm. With a team of over 400 people, it has raised a total funding amount of €1.4 billion since inception. After the announcement of its unicorn status, Grover locked in another €270 million in debt financing, launched an eSIM mobile service in partnership with the US-based Gigs, and a few months ago Michael Cassau also was a guest in our podcast. We can’t wait to welcome Michael to this year’s EU-Startups Summit! He will join us for a fireside chat to share insights into growing a globally successful company that advocates a more sustainable society, and share learnings from his inspiring entrepreneurial journey. Needless to say, it’ll be unmissable. Don’t forget to secure your ticket as soon as possible, and add this very special event to your calendar in 2023! To learn more about the event, and the other wonderful speakers taking part, check out our dedicated  event page , and enjoy the video below, which will give you some insights into what’s to come. Our Event Sponsors Silicon Castles  is a Tech Company Builder and Strategic Business Accelerator for technology, intellectual property and licensing businesses, located in Salzburg, Austria. The focus is on European Diamonds: technology startups with a unique business idea, scalable technology and outstanding intellectual property. Silicon Castles also organizes the Startup Executive Academy (SEA), an international Go-to-Market program for founders and executives of early-stage startups, taking place annually since 2017. EPAM is the foremost global digital transformation services provider – leading the industry in digital and physical product development and digital platform engineering services. Through its innovative strategy; integrated advisory, consulting, and design capabilities; and unique ‘Engineering DNA,’ EPAM’s globally deployed hybrid teams help make the future real for clients and communities around the world by powering better enterprise, education and health platforms that connect people, optimize experiences, and improve people’s lives. - Advertisement -

Grover Frequently Asked Questions (FAQ)

  • When was Grover founded?

    Grover was founded in 2015.

  • Where is Grover's headquarters?

    Grover's headquarters is located at Potsdamer Strasse 125, Berlin.

  • What is Grover's latest funding round?

    Grover's latest funding round is Line of Credit - III.

  • How much did Grover raise?

    Grover raised a total of $2.293B.

  • Who are the investors of Grover?

    Investors of Grover include M&G Investments, Coparion, Fasanara Capital, Korelya Capital, LG Electronics and 24 more.

  • Who are Grover's competitors?

    Competitors of Grover include Reebelo, Plenti, Yuno, Everphone, Cashify and 16 more.

  • What products does Grover offer?

    Grover's products include Consumer electronics rental.

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