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Founded Year



Seed VC - II | Alive

Total Raised


Last Raised

$9.5M | 1 yr ago

About buywith

buywith develops a platform for brands, retailers, influencers, and experts to host live shopping events. The company helps e-commerce sites thrive while empowering content creators. It drives sales, gains new audiences, and generates revenue, engagement, and integration with live streams. The company was founded in 2018 and is based in Tel Aviv, Israel.

Headquarters Location

94 Yigal Alon

Tel Aviv,



buywith's Product Videos

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ESPs containing buywith

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / E-Commerce

The livestream e-commerce market develops solutions for live shopping experiences and virtual events. Companies in this market help brands with their e-commerce strategy by enabling highly-engaging, interactive and conversion-based video on owned-and-operated sites and across the broader Internet. This market also allows users to improve awareness of their products and brand, create engagement wit…

buywith named as Challenger among 15 other companies, including Firework, TalkShopLive, and The NTWRK.

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buywith's Products & Differentiators

    Livestream shopping platform

    buywith is a platform for retailers and brands, influencers, celebrities, and experts to host Livestream shopping events with their followers on retailers’ and brands’ websites through innovative patent-pending technology. buywith, compared to other Livestream shopping solutions, doesn’t require an app download. buywith enables cutting-edge multi-dimensional live shopping experiences that help brands capture high-value customers and shoppers discover precisely the products they need while empowering independent content creators worldwide.

Research containing buywith

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CB Insights Intelligence Analysts have mentioned buywith in 3 CB Insights research briefs, most recently on Sep 8, 2022.

Expert Collections containing buywith

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

buywith is included in 4 Expert Collections, including Conference Exhibitors.


Conference Exhibitors

5,302 items



10,694 items


Influencer & Content Creator Tech

337 items

These companies offer tech-enabled solutions to connect influencers with advertisers, facilitate the creation and management of influencer campaigns, as well as provide tools and services to the influencer community.


Luxury Tech

419 items

Tech-enabled companies launching new luxury brands, as well as startups providing tech solutions to the luxury industry, including e-commerce tools, marketing, and more. While these companies may not exclusively target luxury companies, they have notable luxury partners.

Latest buywith News

Video commerce platform Firework tests generative AI with The Fresh Market

May 8, 2023

Video commerce platform Firework tests generative AI with The Fresh Market May 8, 2023  •  3 min read  •  By Antoinette Siu Video commerce company Firework will start testing a generative artificial intelligence product for its video commerce platform starting in June. As more businesses explore live shopping features, the aim of Firework’s generative AI live shopping solution is to increase consumer engagement and drive conversions — even after the livestream ends. For example, if a consumer asks for a recipe from the video, the AI will provide the ingredients and products featured. Jerry Luk, co-founder and president of Firework, said internal tests have yielded limited data so far, but the expectation is that shoppers will appreciate having an AI-powered chat feature available anytime. The hope is that giving real-time, personalized responses will drive customer retention and loyalty, as well as boost sales conversions. “They were particularly appreciative of the always-on nature of the tool, which enables them to receive accurate, real-time, and contextually relevant responses even after the livestream has ended,” Luk said. “By transforming livestream events and on-demand videos into interactive, always-on shopping experiences that live on a brand’s websites, we are helping brands connect to customers in more moments when they have purchase intent.” As more agencies and platforms experiment with live shopping, some say it offers the opportunity to boost engagement in this growing area of social and video commerce. Some have also been testing generative AI and ChatGPT tools for internal projects, client work and creative content. As Amie Owen, U.S. head of commerce at UM Worldwide, previously mentioned, this is retail media and shoppable “ultimately coming together” in one place. Because shopper interaction tends to end after a livestream, Luk believes this feature will provide new potential to convert consumers after they leave. Based on early data, Luk estimates that using the tool can increase engagement from 10 to 50 times compared to standard livestreams. The AI engine uses a large language model that can respond in many languages and can be customized to match with a brand’s voice. Several agency experts that Digiday contacted did not provide further comment due to the early stage of this launch. But other live shopping platforms have been testing a similar strategy to boost engagement. For Adi Ronen Almagor, CEO of live shopping platform and marketplace Buywith, there can be up to 70% engagement with sessions on its platform — which uses features like polls, stickers, chat and in-session checkout. “While post-event engagement is somewhat challenging — just like engaging with a physical shopper once they leave the store is challenging — we have developed tools and strategies to help brands with that as well,” Almagor said. When a livestream is done, Buywith will send SMS text and email notifications to consumers with the featured items and a coupon code when available. “This way, we keep users engaged after. Additionally, we encourage our creators to post a summary of the session and recommendations on their social media accounts. We see conversions typically between 10% to 40%, with many purchases occurring after the live ends,” Almagor added. Firework will be launching the AI chat with its existing partner The Fresh Market, with the grocery company piloting the AI live shopping capability on its website and live video commerce retail media network. In February, the two companies launched a partnership to use a shoppable live commerce retail media network that allows brands to run sponsored video ads across the livestream content. The majority of retail media networks tend to lean heavily on static and display ads. Kevin Miller, CMO of The Fresh Market, said customer lifetime value relies on seamless interaction on any channel. Additionally, any proactive or reactive customer service through intent signals or customer initiation needs to “be outstanding 100% of the time,” Miller said, adding that Firework’s custom AI tool can help improve that experience. Sponsored This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series → Sponsored by Wurl Streaming is having its moment in the spotlight. Last year, streaming surpassed cable viewing for the first time. Meanwhile, the number of adults accessing […] A number of factors — economic need, a captive audience and a dearth of data — conspired the last few years to make e-commerce and retail media the hottest parts of the media business. Agencies are scrambling to stay on top of it all.

buywith Frequently Asked Questions (FAQ)

  • When was buywith founded?

    buywith was founded in 2018.

  • Where is buywith's headquarters?

    buywith's headquarters is located at 94 Yigal Alon, Tel Aviv.

  • What is buywith's latest funding round?

    buywith's latest funding round is Seed VC - II.

  • How much did buywith raise?

    buywith raised a total of $10.5M.

  • Who are the investors of buywith?

    Investors of buywith include True Global Ventures, Ignite XL, Kevin Ambrosini, John Caplan, Regah Ventures and 11 more.

  • Who are buywith's competitors?

    Competitors of buywith include LiSA and 7 more.

  • What products does buywith offer?

    buywith's products include Livestream shopping platform and 2 more.

  • Who are buywith's customers?

    Customers of buywith include Walmart, Forever21, Charlotte Tilburry and H&M USA.

Compare buywith to Competitors

Firework Logo

Firework provides video commerce solutions for brands, retailers, and publishers. The company creates interactive video experiences for websites and applications, enabling customers to create shoppable video content for engaging product discovery, shopping experiences, and more. It was formerly known as Loop. The company was founded in 2017 and is based in San Mateo, California.


SWIRL is a live Commerce SaaS platform that brings the in-store experience online to customers using interactive & live video shopping to accelerate the purchase journey, reduce acquisition costs, and increase the lifetime value.

Livescale Logo

Livescale offers a live video platform allowing its customers to broadcast events on multiple social networks and websites simultaneously. It offers brands to create shopping events through live video, where the audience interacts with the host and can directly buy what they see. The company was founded in 2016 and is based in Montreal, Canada.


ONLIVE.SITE helps brands to boost their online sales and customer loyalty by creating engaging, interactive and fun live shopping shows.

Smartzer Logo

Smartzer operates as a software-as-a-service platform. It helps brands, retailers, and agencies to make videos and live streams interactively and shoppable that can be shared cross-platform across e-commerce, social media, email newsletters, and video advertisements. It was founded in 2012 and is based in Surrey, United Kingdom.

TalkShopLive Logo

TalkShopLive is a live streaming, social buying, and selling platform. It is based in West Hollywood, California.

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