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Founded Year



Acquired | Acquired

Total Raised


About Buysight

Buysight, formerly Permuto, is building an automated marketplace for performance display advertising. Through its Buyer Intent Map and Buyer Targeting, Buysight connects shoppers to companies that best meet their needs with instantly personalized, relevant offers for products they are interested in.In December 2012, Buysight was acquired by AOL. The valuation of Buysight was undisclosed. Other terms of the deal were not released.

Buysight Headquarters Location

550 College Avenue

Palo Alto, California, 94306,

United States

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Expert Collections containing Buysight

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Buysight is included in 1 Expert Collection, including Ad Tech.


Ad Tech

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Latest Buysight News

AOL’s Group Acquires Retargeting Startup Buysight

Dec 5, 2012

The Reality Of The Global Messaging App Market: It’s Really Freaking Fragmented AOL just announced that it has acquired Buysight, a startup offering ad targeting and retargeting. The startup will become part of the group, which includes AOL’s various ad platforms, such as, ADTECH, The AOL On Network, goviral, and Pictela. (AOL also owns TechCrunch. ) In the acquisition press release, the group’s CEO, Ned Brody, said Buysight’s technology will be incorporated into AOL’s Adlearn optimization technology. Buysight was founded in 2008 and was previously called Permuto. One of the main features highlighted in both the press release and the startup’s website is its ability to do “dynamic creative optimization” — in other words, it’s not just using user data to target an ad, but also to tailor ads to the content. It raised a total of $16 million in funding from investors, including Onset Ventures , Rembrandt Venture Partners , Reid Hoffman , and Jeff Clavier . “The acquisition of Buysight brings proven Dynamic Creative Optimization and machine learning capabilities which will further enhance AdLearn, our market-leading optimization engine, and its ability to provide brands and performance marketers a comprehensive and integrated optimization solution across channels,” Brody said. The terms of the deal are not being disclosed, but the press release said the entire Buysight team will be joining AOL. Update: I just got off the phone with Brody, who told me that he had been looking at this market for a while now, and specifically at partnering with some of the larger companies, before deciding that it made more sense to own the technology. Asked why he chose this company in particular, Brody said as a test, his team has already been running Buysight campaigns on properties and seeing impressive results. He added: It was the combination of ease of working with advertisers and the efficacy of the mediation. The architecture of their system lends itself to integration with Adlearn, so [after the integration] we expect it to significantly outperform what they had been able to do historically from an optimization standpoint. Brody also said that a decision hasn’t been made on whether to maintain the Buysight brand. He noted that historically, when acquires a company, it maintains the separate brand while integrating the business. 0

Apr 22, 2011
Buysight Gets $4M
  • When was Buysight founded?

    Buysight was founded in 2008.

  • Where is Buysight's headquarters?

    Buysight's headquarters is located at 550 College Avenue, Palo Alto.

  • What is Buysight's latest funding round?

    Buysight's latest funding round is Acquired.

  • How much did Buysight raise?

    Buysight raised a total of $18.03M.

  • Who are the investors of Buysight?

    Investors of Buysight include AOL, Rembrandt Venture Partners, ONSET Ventures, Reid Hoffman, Jeff Clavier and 4 more.

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