Latest Bursity News
Jun 12, 2020
by Avery Mullen | Jun 11, 2020 Charles Milton: 'We want to create more diversity on university campuses.' Bursity , which helps post-secondary students find and apply for financial assistance, will launch its online platform for the United States market in 12 weeks, exclusively targeting African-Americans at first. The Halifax-based social venture has pivoted to focus its efforts on racialized communities – a move spurred by increasing public concern about the welfare of minority groups. Bursity’s website will offer a searchable database with links to apply for scholarships. Later, Co-Founders Charles Milton and Edward Ma plan to introduce a feature that will automate the application process, allowing users to apply for more scholarships than would be possible if they were required to do so manually. “We want to create more diversity on university campuses, as well as – post-graduation – more diversity in the workforce,” said Milton in an interview. “We’ve struggled for a long time with how to find our target market, and now we see that our market is lowering hurdles for those who need it most.” He and Ma founded Bursity in 2018. But the traction they needed to launch their site did not materialize until COVID-19 caused funding agencies to focus on helping students pay for their schooling in September. “Despite how COVID adversely affected the entire world, we’ve managed to thrive through a business perspective,” said Milton. “Our goal right now is to validate the assumptions that I’ve had through the last year and a half.” He added that the purpose of launching first in the U.S. market is to capitalize on the greater supply of available scholarships.