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Burger King

bk.com

Founded Year

1954

Stage

Merger | Merged

Revenue

$0000 

About Burger King

Burger King (NYSE: BKW) is the second-largest fast-food hamburger chain in the world. The Burger King system operates in approximately 14,000 locations serving more than 11 million guests daily in 98 countries and territories worldwide. Approximately all Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The company was founded in 1954 and is based in Miami, Florida.

Headquarters Location

5505 Blue Lagoon Drive

Miami, Florida, 33126,

United States

305-378-3000

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Burger King Patents

Burger King has filed 11 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

10/12/2018

6/9/2020

Cooking appliance brands, Cooking appliances, Cooking techniques, Ovens, Barbecue

Grant

Application Date

10/12/2018

Grant Date

6/9/2020

Title

Related Topics

Cooking appliance brands, Cooking appliances, Cooking techniques, Ovens, Barbecue

Status

Grant

Latest Burger King News

LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic

Nov 2, 2022

November 2, 2022 - Advertisement - Advocates say marketers are missing out on opportunities to treat LGBT audiences as a significant part of their consumer base - Advertisement - Today’s advertising landscape is very different from the advertising situation in 1999, when one executive described coded LGBT references in ads as “our little secret.” This change reflects not only a social change since then but the brand’s recognition that they have a growing financial interest in representing LGBT people. - Advertisement - Still, marketing to LGBT consumers can be difficult due to political tensions as well as consumer skepticism, especially when large companies launch Pride Month campaigns in June, but are not following through on standing up for LGBT rights. Huh. Gay-rights advocacy groups have criticized the Pride Month campaigns of companies including AT&T. Inc. - Advertisement - Which recently donated money to politicians who support laws that groups see as anti-LGBT. AT&T did not respond to a request for comment. Earlier this year an advertising agency behind a Burger King campaign in Austria apologized after Restaurant Brands International Inc. The chain received backlash for its “Pride Whopper” ad, which featured a sandwich with either two top or two bottom buns. The ad drew flak from conservatives as well as LGBT people who thought it was tone-deaf. Burger King did not respond to a request for comment. Gillian Oakenfull, professor of marketing at Miami University’s Farmer School of Business, said the prospect of a reaction from different directions has made some brands more afraid of making the wrong move than not engaging directly and consistently with the LGBT community. “There are attacks from all sides politically,” he said. A survey conducted in June showed that nearly 93% of consumers had recalled seeing at least one LGBT character in an ad in the past year, up from 80% in 2021. Survey by customer-experience company Disco Inc. and Do the Poll. WeRQ, an organization that aims to increase LGBT representation in marketing and advertising, was released in October. Nearly half of the participants in the disco study said LGBT-themed ads sounded inauthentic. LGBT people were more likely to say such ads sounded authentic than direct respondents. Some experts said that many marketers still view LGBT consumers as a distinct group. “Our cultural importance far outstrips our large proportion of the population. And yet we are rarely focused in marketing conversations,” said Kate Wolfe, founder and CEO of marketing agency Lupine and co-founder at Do the VRQ. The chairman said. LGBT-focused marketing is often timed to coincide with pride celebrations, not to be spread out throughout the year. A 2021 Nielsen survey found that, outside of Pride Month, only 1% of commercials contained LGBT characters or themes. Taking an LGBT-friendly approach can be key to attracting and retaining young consumers. Sixty-three percent of millennials and Gen Z members who responded to a June survey said it was more important for brands to publicly support the LGBT community than it was a year ago, before several states passed legislation. or introduced what advocates say would restrict rights. of LGBT people. The survey was conducted by polling firm Harris Insights & Analytics, which is part of advertising holding company Stagwell Inc. Plus, consumers are quick to call brands when their messaging isn’t in place. Harris found that 67% of consumers think Pride Month has been commercialized. Some criticize consumer marketers for including rainbow-like elements in their marketing, for example, without outlining the steps they are taking to directly support the community such as donating to relevant nonprofits. Doing. This is especially true if those brands exclusively or primarily run LGBT-themed campaigns during Pride Month, said Katie Martel, a marketing consultant and producer of an upcoming book and film about brands and social movements. . Marketers should see LGBT people as an important part of their consumer base that can be included in every campaign, said Sarah Kate Ellis, president and chief executive officer of Glad, a media-monitoring group that supports the LGBT community. Strives to expedite acceptance. “Bring the experts to the table early; Way too often we are called upon to embody an idea that is completely baked in only to mark loss or stereotyped areas,” she said. They should also appreciate the diversity of backgrounds and opinions of LGBT individuals, said Blaise Preu, vice president of multicultural marketing at Warner Bros. Inc. of HBO. “As a cis white gay male, I know that what we refer to as ‘Pride’ marketing is directed only at that sliver of the queer community,” Mr. Preeau said. In the Disco survey, 46% of respondents said that advertising already has enough LGBT themes and characters, and some experts believe that brands may mistakenly conclude that it is no longer representing LGBT consumers in ads. Not an important issue. In another finding, 76 percent of respondents said they think brands can influence the development of LGBT rights. “I see so much opportunity in this spirit for marketers to step up and act responsibly to their advantage,” said Do the WeRQ co-chair Ms. Wolfe. “Brands with integrity will be loudly present where they stand, and will support those who have supported them.” Write to Patrick Coffee at [email protected] Credit: www.wsj.com /

Burger King Frequently Asked Questions (FAQ)

  • When was Burger King founded?

    Burger King was founded in 1954.

  • Where is Burger King's headquarters?

    Burger King's headquarters is located at 5505 Blue Lagoon Drive, Miami.

  • What is Burger King's latest funding round?

    Burger King's latest funding round is Merger.

  • Who are the investors of Burger King?

    Investors of Burger King include Restaurant Brands International, Justice Holdings, 3G Capital Management, Goldman Sachs, Bain Capital and 4 more.

  • Who are Burger King's competitors?

    Competitors of Burger King include McDonald's.

Compare Burger King to Competitors

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Wendy's Company

The Wendy's Company is a global quick-service hamburger company. The Wendy's system includes approximately 6,500 franchise and Company-operated restaurants in the United States and 28 countries and U.S. territories worldwide.

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Yum! Brands

Yum! Brands (NYSE: YUM), formerly Tricon Global Restaurants, is an American fast-food company that operates Taco Bell, Pizza Hut, and KFC Brands.

Restaurant Brands International Logo
Restaurant Brands International

Restaurant Brands International (TSX: QSR) (NYSE: QSR) is a quick-service restaurant with restaurants in numerous countries. RBI owns prominent and iconic quick service restaurant brands – Tim Hortons, Burger King, Popeyes, and Firehouse Subs. These independently operated brands have been serving their respective guests, franchisees, and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. Restaurant Brands International was founded in 2014 through the merger of Burger King Worldwide and Tim Horton's, and is based in Toronto, Canada.

McDonald's Logo
McDonald's

McDonald's (NYSE: MCD) is a chain of fast food restaurants. The company primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes, and desserts.

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