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Bupa

bupa.co.uk

Stage

Acquired | Acquired

About Bupa

Bupa is an international health insurance and care company with services that include travel insurance, health insurance, care homes, health assessments, occupational health services, and childcare.

Headquarters Location

15-19 Bloomsbury Way

London, England, WC1A 2BA,

United Kingdom

0808 301 5242

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Research containing Bupa

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Bupa in 3 CB Insights research briefs, most recently on Jul 5, 2022.

Expert Collections containing Bupa

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Bupa is included in 1 Expert Collection, including Health Plans & Benefits Management.

H

Health Plans & Benefits Management

744 items

Companies developing or offering digital platforms and services, including online insurance marketplaces, data analytics for claims adjustment, benefits administration, and payments systems, that help make private health insurance more affordable, navigable, or transparent.

Latest Bupa News

Indie Agency Edge Sinks Its Teeth Into Latest Work For Bupa Dental

Mar 15, 2023

Indie Agency Edge Sinks Its Teeth Into Latest Work For Bupa Dental THIS Bupa Dental has just released its latest campaign “The Power of Your Smile” via independent agency, Edge. Building on Bupa’s ‘Health & Care’ proposition, the campaign focuses on the positive (and not always intended!) effects of a great smile. Featuring three spots – with each heroing a Bupa Dental service that can help people enhance and protect their smiles – the campaign uses dry humour to draw attention to the product benefit. Rod Mooseek, GM of Edge Melbourne, remarked, “The dental landscape is very focused on functional messaging, which leads to samey creative. We wanted to find a way to introduce a bit of emotion into the offer – and needed a fresh idea that could bring teeth whitening, fitted mouthguards and Invisalign together under one banner.” Kevin Goult, senior marketing manager at Bupa Dental Care, added: “I love the insight that drives these spots – that a smile has all kinds of hidden benefits – I love the deep understanding of the Bupa brand that the Edge team bought to the table, and I love the way they introduced a bit of humour to bring them to life in a memorable way.” Edge’s New ECD, Stuart Turner continued: “We had a great time working with Kevin and the team to make these spots. Spending a day being smiled at constantly was an unusual but uplifting experience, and we hope that is exactly the way people will feel after seeing them.” This campaign is released this week and will be executed primarily across digital and social channels. Credits Client: Bupa Dental Care Senior Marketing Manager at Bupa Dental Care – Kevin Goult Campaign Manager, Bupa ANZ – Dental – Amanda Rajkovic Creative: Edge Creative Director – Ben Smith

Bupa Frequently Asked Questions (FAQ)

  • Where is Bupa's headquarters?

    Bupa's headquarters is located at 15-19 Bloomsbury Way, London.

  • What is Bupa's latest funding round?

    Bupa's latest funding round is Acquired.

  • Who are the investors of Bupa?

    Investors of Bupa include Advinia Health Care.

  • Who are Bupa's competitors?

    Competitors of Bupa include Qured and 1 more.

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