A hardlink is a hyperlink for physical objects. Just as a hyperlink takes users from one web page to another, a hardlink takes users from a physical object's reference identifier to a data store of information about that physical object. The medium for this communication is their cell phone. To use the service, point their cell phones browser to the top-level domain (TLD) gateway at hardlink.mobi. BUILDhardlink.com is one of several hardlink build sites for freely creating physical world hyperlinks that can be edited in much the same way a Wiki can. To learn more about how hardlinks are being used visit Examples and Articles from the menu bar above.