Search company, investor...

Founded Year



Acq - Fin | Alive



About Bugaboo

Bugaboo focuses on pioneering parenting products. It offers a range of strollers, car seats, high chairs, and related accessories designed to make parents' lives easier and more convenient. Bugaboo primarily sells to the consumer goods sector, particularly targeting families with young children. The company was founded in 1999 and is based in Amsterdam, Netherlands.

Headquarters Location

Paasheuvelweg 9a-b

Amsterdam, 1105 BE,


+31 207 18 9531



Latest Bugaboo News


Aug 17, 2023

News provided by Share this article Share toX Bugaboo further commits to having a more positive impact on the world for future generations, by joining a global community of businesses that meet high standards of social and environmental impact. NEW YORK, Aug. 17, 2023 /PRNewswire/ -- Bugaboo , global designer of award-winning strollers and parenting solutions, is proud to join the B Corp movement. Their B Corp certification is another big step on the brand's Push to Zero journey to be net zero by 2035, and it energizes their drive to keep pushing for a better future. Bugaboo received their B Corp certification after demonstrating they meet the high standards of social and environmental performance, accountability, and transparency, set by B Lab™. From ensuring all products are produced in safe and fair conditions in their owned factory, to switching to mass-balanced bio-based material that reduces CO2 emissions by up to 24% per stroller, conscious choices have been part of Bugaboo's DNA since they started in 1999. The B Corp ethos aligns perfectly with Bugaboo's values, and the new B Corp certification is a positive milestone to mark their efforts so far. "As a parenting brand, we think it's absolutely essential to make sure that our company helps to create a better future for today's children and the next generations. Being B Corp certified shows we're committed, and on the right path, to making a positive impact, and it will keep us pushing to do even better," said Lise Hordijk, Environment, Social, and Corporate Governance (ESG) Manager. "We're very excited to put the B in Bugaboo, and to join this community of purpose-driven businesses at the forefront of creating change." Push to Zero In 2021, Bugaboo unveiled their elevated ESG strategy, Push to Zero. On their mission to having a more positive impact, the brand announced they would become net zero by 2035, while strengthening their social and responsibility standards. "Being able to welcome Bugaboo to the B Corp Community is hugely exciting. Bugaboo's decision to become a B Corp and work on continuous improvement, combined with their ambition to become net zero by 2035 is a great step and shows we can redefine success in business," says Tessa van Soest, Executive Director B Lab Benelux. Bugaboo's B Corp journey so far The brand recognizes the B Corp certification as a motivator to keep improving, and they're very proud of the progress they've made so far in receiving their certification: This year Bugaboo is reducing their CO2 emissions by up to 24% per stroller, by switching to mass-balanced bio-based material. In 2026, the reduction will be as high as 50% per stroller, aligned with verified science-based targets. In 2025, the brand will use recycled fabrics for their strollers. Bugaboo installed solar panels on the roof of their owned factory, which generates 20% of their local energy usage. By 2026, their factory and all offices will increase the use of renewable energy to 100%. The brand develops modular, long-lasting stroller designs that promote easy repairs and refurbishment, if needed. Bugaboo has introduced circular services to extend the life cycle of their products and reduce unnecessary waste. Bugaboo Flex gives parents the option to lease their stroller; Certified Refurbished gives strollers a second life, after being thoroughly checked by Bugaboo engineers; and Bugaboo's new service Buy Back, now live in the Netherlands, is a stress-free way for parents to recycle or sell their retired stroller back to Bugaboo. With partner GoodShipping, last year Bugaboo cut ocean freight emissions by 73%. Bugaboo will have eliminated all single-use plastic from their packaging by 2025. By owning their factory in Xiamen, Bugaboo can ensure safe, fair, and humane working conditions. Their commitment to preventing modern slavery extends to their supply chains, by making sure their suppliers adhere to high standards too. Bugaboo raised the standard of paid leave for eligible employees, so they have equitable access to time off for maternity, parental bonding, and family care leave. The brand offers mental health support to all employees through the OpenUp platform. Bugaboo's company-wide volunteering program promotes employee engagement in various local initiatives. These include organizing workshops for parents seeking new career opportunities after extended parental leave. The brand also offers support to causes by donating products to hospitals, women's shelters, SOS Children's Villages, and families who've been displaced by conflict or natural disaster. For more information, please visit . About Bugaboo Bugaboo designs award-winning strollers and parenting solutions, helping families to create endless moments of fun and discovery every step of the way. After kickstarting a stroller revolution more than two decades ago, Bugaboo continues to innovate across its range of products including strollers, car seats, travel cots and accessories. Each is designed to be comfortable, durable and easy to use, so that parents and children can enjoy endless moments of discovery, no matter where their adventures take them. How to Become BCorp: To earn B Corp certification, an organization must receive at least 80 (out of 200) points in the comprehensive   B Impact Assessment (BIA ). This process examines a company's impact on five pillars: governance, environment, employees, customers, and community. To maintain certification, all B Corps must recertify every three years. SOURCE Bugaboo

Bugaboo Frequently Asked Questions (FAQ)

  • When was Bugaboo founded?

    Bugaboo was founded in 1999.

  • Where is Bugaboo's headquarters?

    Bugaboo's headquarters is located at Paasheuvelweg 9a-b, Amsterdam.

  • What is Bugaboo's latest funding round?

    Bugaboo's latest funding round is Acq - Fin.

  • Who are the investors of Bugaboo?

    Investors of Bugaboo include Bain Capital.

  • Who are Bugaboo's competitors?

    Competitors of Bugaboo include Cyberstroller and 4 more.


Compare Bugaboo to Competitors

Tot Squad Logo
Tot Squad

Tot Squad is a telehealth marketplace for cleaning, repairing, and installing baby car seats and strollers. It helps new and expecting parents to book health, wellness, and safety services. It offers services such as sleep consultants, car seat experts, baby gear cleaning, and more. Tot Squad was formerly known as CleanBeeBaby. It was founded in 2010 and is based in Los Angeles, California.

Snuggle Bugz Logo
Snuggle Bugz

Snuggle Bugz provides a baby store for new parents, pregnant, newborns, and toddlers. The store provides different categories of strollers, apparel, feeding items, toys from different brands, and much more. It was founded in 2006 and is based in Burlington, Canada.


CYBEX is a company focused on child safety, operating within the baby products industry. The company offers a range of products including child car seats, strollers, baby carriers, and children's furniture, all designed to provide safety and convenience for parents and their children. It was founded in 2005 and is based in Bayreuth, Germany.

Silver Cross Logo
Silver Cross

Silver Cross, established in 1877, is a nursery brand recognized for its range, including prams, travel systems, strollers, nursery furniture, and car seats.

Mami Poppins Logo
Mami Poppins

Mami Poppins operates an online marketplace for renting and buying baby gear. Its products include strollers, car seats, suitcases, chairs, and accessories. Mami Poppins was founded in 2014 and is based in Dusseldorf, Germany.

Najell Logo

Najell creates and markets carriers for babies. The company offers products such as baby carriers, baby nests, pregnancy pillows, and more. It was founded in 2012 and is based in Lund, Sweden.


CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.