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Founded Year



Series D | Alive

Total Raised


Last Raised

$15M | 10 mos ago

Mosaic Score

+10 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Back to the Roots

Back to the Roots is a privately owned company based in Oakland, California. The company makes a line of indoor gardening kits and aquaponics fish tanks for producing organic mushrooms, herbs, and vegetables at home. The company was founded in 2009 and is based in Oakland, California.

Back to the Roots Headquarters Location

100 Webster Street Suite 200

Oakland, California, 94607,

United States


ESPs containing Back to the Roots

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Food & Grocery Tech

This market contains companies developing farming solutions that use technology to enable farming in non-traditional spaces. This includes indoor, vertical, urban, and hydroponic farming.

Back to the Roots named as Challenger among 11 other companies, including InFarm, Square Roots, and AeroFarms.

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Expert Collections containing Back to the Roots

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Back to the Roots is included in 1 Expert Collection, including Food Waste.


Food Waste

243 items

Startups that help tackle food waste along the food value chain. Includes solutions that help resell or repurpose food waste.

Latest Back to the Roots News

Ayesha Curry Joins Board of Directors of ‘Back To The Roots’ Home Gardening Brand

Aug 19, 2022

Ayesha Curry in 2019 (Photo by Timothy Hiatt/Getty Images) Ayesha Curry has aligned her passions for reconnecting a new generation back to food with those of Back to the Roots , an organic gardening brand based in Oakland, California. The celebrity chef and entrepreneur was recently announced as the newest member of the company’s board of directors, according to a press release . The exciting news comes after seven years of connecting with the brand’s founders, Nikhil Arora and Alejandro Velez, collaborating on products, and investing in the company. “I am so excited to join the board of Back to the Roots. Nikhil, Alejandro, and I share a passion for educating families about the magic of growing their own food and creating excitement about making healthy food choices,” Curry said in the release. She continued: “As a mom, it is important for me to encourage my children to develop a healthy lifestyle while also being mindful of protecting the Earth. As a businesswoman, I love that I am able to combine my passions and help this impressive business continue to excel as the garden brand for the next generation.” The 33-year-old Food Network host will leverage her expertise “focusing on product & brand development” while the home-gardening start-up strives to sell $100 million worth of gardening products this year and implement other programs targeting more Gen Z customers, per the release. Curry, who launched her cooking career with a lifestyle blog on YouTube, has captured a loyal community of followers. She has appeared as a judge on hit Food Network shows Chopped Junior and Guy’s Grocery Games. Fans can even whip up some of her favorite meals using the recipes in her two New York Times best-selling cookbooks, The Seasoned Life (2016) and The Full Plate (2020). Additionally, Curry is well-known for her business ventures, which include restaurants, cookware, and a production company. Along with her husband, NBA star Stephen Curry , she is the co-founder of their family charity Eat. Learn. Play . Curry has a lot to teach and Back to the Roots is delighted to learn from her. “We are so honored to have Ayesha join the board. Her incredible entrepreneurial mindset and innate branding and community development expertise make her the perfect fit for our company as we scale into our next chapter,” said Arora, Back to the Roots co-founder and co-CEO, in a statement .

Back to the Roots Web Traffic

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Back to the Roots Rank

  • When was Back to the Roots founded?

    Back to the Roots was founded in 2009.

  • Where is Back to the Roots's headquarters?

    Back to the Roots's headquarters is located at 100 Webster Street, Oakland.

  • What is Back to the Roots's latest funding round?

    Back to the Roots's latest funding round is Series D.

  • How much did Back to the Roots raise?

    Back to the Roots raised a total of $43.81M.

  • Who are the investors of Back to the Roots?

    Investors of Back to the Roots include S2G Ventures, Blake Mycoskie, Echo Capital Group, Agency of Trillions, Steve Hill and 26 more.

  • Who are Back to the Roots's competitors?

    Competitors of Back to the Roots include Gotham Greens, IGS, Soli Organic, Agricool, Square Roots and 12 more.

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