1995 PR Newswire Association LLC 03 Jun.
MICROSOFT ACQUIRES BRUCE ARTWICK ORGANIZATION LTD.; MICROSOFT AND BAO COMBINE EFFORTS TO DELIVER NEW SIMULATION TITLES - Free Online Library
Sep 25, 2013
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REDMOND, Wash., Dec. 12 /PRNewswire/ -- Continuing its efforts to bethe leading entertainment-software publisher for the Microsoft(R)Windows(R) operating system, Microsoft Corp. (Nasdaq: MSFT) todayannounced that it has acquired the Bruce Artwick Organization Ltd.(BAO), a privately held Champaign, Ill., company famed for developingrealistic flight-simulation software titles such as Microsoft FlightSimulator(R). BAO also developed Flight Simulator Flight Shop, Towerand various scenery packages, such as Las Vegas Scenery. Microsoft andBAO's founder, Bruce Artwick, have had a 15-yearlong businessrelationship centered on Microsoft Flight Simulator, the most successfulentertainment title of all time. Microsoft Flight Simulator has sold inexcess of 3 million units and is consistently one of the top-10 PC gamesoftware titles sold at retail. It has also been the recipient of manyindustry awards including being voted one of the 20 most importantsoftware products in the 20-year history of personal computing by BYTEmagazine in September 1995. With this acquisition, Microsoft and BAOwill combine to deliver new simulation titles. "This relationship has been strong and rewarding for bothcompanies through many years," said Tony Garcia, manager of theentertainment business unit at Microsoft. "We look forward tofurther combining the development, marketing and distribution strengthsof both companies to bring compelling new entertainment titles tomarket. "
"We are very eager to have the opportunity to join withMicrosoft's consumer division," said Artwick. "We lookforward to working even more closely to bring exciting titles to gamersand all types of simulation enthusiasts everywhere. "
Under the terms of the agreement, Artwick will consult with Microsoftin the design and development of new titles, while the majority ofBAO's development team will relocate to Microsoft's Redmondcampus. The first title expected as a result of the acquisition will beMicrosoft Flight Simulator for the Windows(R) 95 operating system. Founded in 1984, BAO grew from six original employees to over 30 by1995. Throughout its history, BAO has overseen development of dozens ofproducts in many versions on several computing platforms within theFlight Simulator line. It has also seen the development of many moreproducts from third parties in support of an ever-widening hobby marketsurrounding BAO's aviation simulation products. Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwideleader in software for personal computers. The company offers a widerange of products and services for business and personal use, eachdesigned with the mission of making it easier and more enjoyable forpeople to take advantage of the full power of personal computing everyday. Windows and Flight Simulator are either registered trademarks ortrademarks of Microsoft Corp. in the United States and/or othercountries. -0- 12/12/95
/NOTE TO EDITORS: If you are interested in viewing additionalinformation on Microsoft please check out the Microsoft Web page athttp://www.microsoft.com/corpinfo/pr.htm on Microsoft's corporateinformation pages. To receive Microsoft press releases by fax, please call1-800-859-5915 within the U.S. or 201-333-0314 internationally./
/CONTACT: Press Only: Sue Barnes or David Hufford of WaggenerEdstrom, 408-986-1140/
CO: Microsoft Corp.; Bruce Artwick Organization Ltd. ST:Washington, Illinois IN: CPR SU: TNM
EQ-LD -- LATU023 -- 1938 12/12/95 09:01 EST
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