Brooklinen aims to deliver simple, beautiful home essentials at a fair price. By cutting out the middleman, the company bypasses costs like wholesaling, storefronts and designer licensing fees that have no bearing on quality.
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Research containing Brooklinen
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CB Insights Intelligence Analysts have mentioned Brooklinen in 6 CB Insights research briefs, most recently on Mar 15, 2022.
Expert Collections containing Brooklinen
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Brooklinen is included in 5 Expert Collections, including Direct-To-Consumer Brands (Non-Food).
Direct-To-Consumer Brands (Non-Food)
Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.
We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.
Home Goods & Furniture
Tech-enabled companies offering services and products focused on furniture, home accessories, and interior design. This collection includes direct-to-consumer (D2C) startups, peer-to-peer (P2P) marketplaces, and 3D & AR/VR visualization tools, among others.
Apparel & Accessories
This Collection includes startups selling apparel and accessories ranging from activewear to dresses to glasses.
Latest Brooklinen News
Nov 25, 2022
The Best Black Friday Mattress and Sleep Deals 5 minutes read Sleep is essential, but it’s not always easy. Some people can sleep on a plank of wood, and some of us need the perfect mattress, the crispest sheets perfectly tucked, and a nice sound machine crackling nearby. Luckily, there are Black Friday deals on all those things. The prices included here for mattresses are for the queen-size version. WIRED’s Black Friday Coverage We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be crossed out . We’ll update this guide throughout the Black Friday and Cyber Monday weekend. If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more. Mattress Deals When it comes to mattresses, the rule to live by is to never pay full price. No matter the time of year, there’s always a sale coming up. List prices are set artificially high so that deals seem extravagant, but they aren’t. We’ve handpicked the best deals below, but our Best Mattresses guide has more options and detailed explanations of hybrid versus all-foam. Helix Midnight Luxe Hybrid Mattress Photograph: Helix Sleep This is our favorite mattress, and it’s the one you should get if money is no object. This is the same price it was during its Memorial Day sale and $50 more than last Black Friday (the base price has risen). It lives up to its Luxe name and is plush and cushiony on top, but it still has a medium-firm feel that’s good for all sleeping positions. The amount of money off depends on the size you choose. Click the view offer button on the top of the website to see exactly how much, and which code you’ll need to apply at checkout. Each mattress order comes with two pillows. Don’t want to spend quite as much money as the Helix? Casper is an all-around great option if you’re not sure what mattress to buy. It’s what our reviewer called “as close to a default as beds come.” You’ll get soft support, better breathability, and edge support than on an all-foam mattress. Tuft & Needle Mint Mattress Photograph: Tuft and Needle This mattress is ideal if you need pressure relief to sleep better at night. You’ll sink into its top layer of adaptive foam, it does feel supportive. There’s green ceramic gel foam to dissipate heat, and it manages to maintain its shape, so there won’t be a person-shaped outline the next night. Does the thought of spending over a grand on a bed keep you up at night? Well, this is a solid deal. The Nectar mattress is a good option for side sleepers. Its MSRP is $999 but we usually see it dip to $799, so this is indeed a real discount. It’s an all-foam bed, not a hybrid, but it’s just cushy enough—it sinks in, but doesn’t swallow you up. If you want to add two pillows, sheets, and a mattress protector, you’ll need to add the accessories on offer for $99. Sound Machine Deals Hatch Restore Sound Machine Photograph: Hatch Click the coupon button on the page to see the discount at checkout. If you want a sound machine and a sunrise alarm (plus a digital clock! ), Hatch hits the mark here. Using the app, you can program your basic morning and night routines, and select your alarm and sleep sounds. It’s still pricey even with this discount. Subscribing to the Hatch Sleep Membership gets you a changing library of sounds, stories, and meditations, but it’s not required. Click the coupon button on the page to see the discount at checkout. This version of the Hatch is meant for babies, but anyone can use it. It has child-specific features, namely the time-to-rest and time-to-rise lights. It’s good for early risers to not annoy their parents on their one and only day to sleep in, but it could also be helpful for adults who need reminding to put down their phones and take a second to get into sleep mode. Using the app, you can customize colors and cycle through sounds. The second-gen version uses Wi-Fi instead of Bluetooth. Morphée Sleep Meditation Box Photograph: Marta Puglia/Morphée I really like Morphée products. They’re thoughtfully made and screenless. You can get a basic sound machine for cheaper, but this one adds meditations too. You can go from crackling fireplace sounds to meditative sessions designed for falling into a deep sleep. The downside is you can only choose between playing for 8 or 20 minutes; I wish it played sounds continuously. Get this one for kids. Not only is it adorable, but the meditations also take kids on journeys with an animal companion. I gave one to a friend whose daughter loves it, listening while toting it from room to room. It has the same time constraints as the adult version. Weighted Blanket Deals Yaasa Weighted Blanket Photograph: Yaasa Yaasa’s weighted blanket is expensive and rarely discounted, but it’s our favorite if you like a stiff, heavy blanket. The open-knit design is pretty and allows air to circulate if you’re a hot sleeper like me. It feels so much heavier than other options too (this is a good thing!). You can get it in 15- or 20-pound sizes. Gravity might be the best-known weighted blanket company, and this blanket is its first affordable version. It left nothing to be desired—I loved sleeping with it. It’s 15 pounds and the perfect size for one person to enjoy without annoying their partner. It’s machine washable, but there are a few cover options too. If you buy the blanket from Amazon, there’s an additional 10 percent off discount on the page. Brooklinen Weighted Throw Blanket Photograph: Brooklinen You can get a great blanket for less with the Gravity option above, but Brooklinen’s is beautiful, especially in the terracotta and dark green colors. It’s a nice 12 pounds, with a satisfyingly textured side and a smooth cotton side. The discount is automatically applied at checkout. Baloo’s throw is slightly smaller than Brooklinen’s, so it might be better for solo sleepers (or if your partner doesn’t like weighted blankets). It’s a crispy cool cotton, and there are linen duvet covers available in some really beautiful colors. The blanket can be machine-washed and dried too. More Sleep Deals
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Brooklinen Frequently Asked Questions (FAQ)
When was Brooklinen founded?
Brooklinen was founded in 2014.
Where is Brooklinen's headquarters?
Brooklinen's headquarters is located at 81 Prospect Street, Brooklyn.
What is Brooklinen's latest funding round?
Brooklinen's latest funding round is Series B.
How much did Brooklinen raise?
Brooklinen raised a total of $60.24M.
Who are the investors of Brooklinen?
Investors of Brooklinen include Summit Partners, Freeman Spogli & Co., FirstMark Capital, Kickstarter and Dorm Room Fund.
Who are Brooklinen's competitors?
Competitors of Brooklinen include Casper, eve Sleep, Purple Innovation, Helix Sleep, Blue Sleep and 13 more.
Compare Brooklinen to Competitors
Casper manufactures mattresses and sells them directly to consumers. It provides an e-commerce platform that offers mattresses, pillows, bed frames, sheets, dog mattresses, bedding, and related accessories, providing customers with delivery and shipping at all locations throughout the country. The company was founded in 2014 and is based in New York, New York.
Helix Sleep offers personalized mattresses for individuals and couples that are made to order and delivered to the customer's doorstep.
Luuna, founded in 2015, is a mattress e-commerce startup that sells foam mattresses.
Wispere is a Bristol, UK-based online mattress in a box company.
Leesa is an online luxury mattress company that is providing comfortable, direct-ship mattresses and as well as a social impact program.
Wright Sleep is a mattress and bedding manufacturer, which sells it products online. The brand plans to sell its own fitted sheets that are tailored to fit on the bed, hassle-free, with special snaps.
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