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INTERNET | eCommerce / Events & Ticketing
broadwayroulette.com

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Founded Year

2017

Stage

Seed | Alive

About Broadway Roulette

Broadway Roulette is an online subscription platform for musicals and plays.

Broadway Roulette Headquarter Location

54 West 40th Street

New York, New York, 10018,

United States

646-770-1764

Latest Broadway Roulette News

Broadway Roulette’s Elizabeth Durand Streisand on the Art of the Pivot

Oct 13, 2020

First of all, how are you and your family doing in these COVID-19 times? Elizabeth Durand Streisand: My family and I are doing well! My husband is also my cofounder, so we’ve been working closely to pivot and adapt during this unprecedented time for the Broadway and live events industry. Tell us about you, your career, how you founded Broadway Roulette. Elizabeth Durand Streisand: After a decade in the trenches of New York’s entertainment scene, I saw the opportunity to pair expiring inventory to cultural events with consumers struggling with decision fatigue — and Broadway Roulette was born. Using Broadway Roulette, customers select dates, number of tickets, and input some basic data about what they like (i.e., musicals only / kid-friendly shows) and don’t. Broadway Roulette’s proprietary algorithm then “spins the wheel” to match the customer with a show that fits their criteria — all for a low, flat price of $49. Every seat beats the list price, which means it would be more expensive if the customer had purchased from the show directly, and every time the customer spins, they see something new. The more they spin and rate the shows they see, the better the algorithm predicts which shows moving forward will be a hit! In 2018, Broadway Roulette joined Morgan Stanley’s Multicultural Innovation Lab; an accelerator focused on female and minority-led companies positioned for sizeable growth. In 2020, spurred by the Broadway shutdown, we pivoted to launch Broadway Mixers, which connect Broadway artists with would-be audiences for fun, unscripted, Q&A opportunities as well as exclusive performances. I’ve been a panelist for Forbes Women, Women in Digital, Morgan Stanley Wealth Management Technology Conference, and Bustle Digital Group, a frequent guest on podcasts such as FemmeTrepreneur and Financial Grownup. How does Broadway Roulette innovate? Elizabeth Durand Streisand: Broadway Roulette is the only blind-purchase ticketing platform for live events (think Priceline for theater). The concept is pretty simple: Make the ticket-purchase process fun and easy (instead of not fun and not easy), and more people will go to Broadway, more often. How the coronavirus pandemic affects your business, and how are you coping? Elizabeth Durand Streisand: When Broadway closed due to COVID, we launched a new virtual platform called Broadway Mixer. Broadway Roulette Mixer is a fun and easy way to mix with Broadway talent from anywhere in the world! On the morning of your mixer, you’ll receive an email with a link to join. Simply log in and get ready for behind-the-scenes stories, unscripted Q&A, and exclusive performances from Broadway’s best! Just don’t get too attached – every 15 minutes, Broadway Roulette “spins the wheel,” and a new surprise guest arrives! Recent guests have included artists from Hamilton, Book of Mormon, SIX, and more! 10% of profits are donated to The Actors Fund. Did you have to make difficult choices, and what are the lessons learned? Elizabeth Durand Streisand: Yes, we had to choose whether to double-down and launch a brand new business or trim down the team. We decided to go for it. This means we are all working long hours, weekends, and performing tasks that are not part of our core skill sets. (We’ve become talent bookers, sales reps, and more!) But having a team willing to do whatever it takes … including working at 11 pm on a Monday night to host a Mixer for a corporation based in Los Angeles … is what has made all the difference. How do you deal with stress and anxiety, how do you project yourself and Broadway Roulette in the future? Elizabeth Durand Streisand: I meditate every morning for 10 minutes using the Calm app. I absolutely hate it, but I know it helps

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