Search company, investor...
BrightFunnel company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

Founded Year



Acquired | Acquired

Total Raised


About BrightFunnel

BrightFunnel is a predictive analytics cloud for B2B marketers. CMOs and their teams have a complete picture of marketing's impact on revenue. Through multi-touch attribution and intelligent forecasting, B2B marketers can now understand the revenue impact of every decision and align marketing plans with business priorities.

BrightFunnel Headquarters Location

222 Sutter St Suite 400

San Francisco, California, 94108,

United States


Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Latest BrightFunnel News

Terminus Launches ABM Command Center for B2B Marketers

Aug 8, 2018

New platform builds upon account-based advertising foundation and acquisition of BrightFunnel to enable end-to-end ABM execution. Download Simple, yet powerful framework for unleashing your ABM strategy (Graphic: Business Wire) August 08, 2018 08:00 AM Eastern Daylight Time ATLANTA--( BUSINESS WIRE )-- Terminus, leader of the account-based movement, today announces the release of its comprehensive ABM platform. The new platform delivers the easiest way for B2B marketing and sales teams to plan, execute, measure and report on their account-based programs. “Terminus’ vision has always been to provide B2B marketers with the core platform to execute their account-based strategies,” says Eric Spett, CEO of Terminus. Since its launch in 2014, Terminus — one of the fastest growing software companies in the country, with over 600 B2B customers succeeding with ABM — has been best known for its #1 ranked account-based execution software and for being the fastest way to get started with an account-based strategy. “Our new platform is based on years of working closely with customers to understand their true needs and obstacles in executing ABM,” says Spett. “We have found that B2B marketers struggle to align their existing tech stack with desired ABM strategies. The new Terminus platform will become the command center for B2B marketing teams that want to execute an account-based approach across their organizations.” Terminus’ platform delivers on the four key capabilities B2B marketers require: Account Hub centralizes target account data for marketers to build and manage account lists. It brings together fit, intent, and engagement data, as well as other first and third-party data sources. Account-Based Engagement extends Terminus’ best-in-class account-based display advertising to include LinkedIn Sponsored Content, international targeting and multi-channel triggers for new tactics such as high-touch direct mail, personalized video, events, marketing nurtures and sales cadences. Sales Insights activates the sales organization by pushing account-level engagement data directly into the CRM. The engagement scoring prioritizes the most engaged accounts, even if they are browsing anonymously, to help start a conversation before they ever fill out a form. Account-Based Analytics provides a full suite of measurement and reporting capabilities, from the executive-level ABM Scorecard, to tactical Campaign Analytics and Opportunity Insights. “Over the last three years, the account-based market has gone from an initial surge of interest and excitement to a focus on execution and measurable results,” says Craig Rosenberg, co-founder and chief analyst, TOPO. “Marketers remain roadblocked by the lack of a true, unified account-based platform — a solution to centralize the planning, execution, activation, measurement and optimization of account-based programs. Terminus’ announcement of their end-to-end account-based platform promises to fill this critical and timely need – providing the foundation for the management, execution, and measurement of account-based initiatives that practitioners have been waiting for.” To learn more, or to request a demo of the new Terminus Account-Based Platform, please visit . About Terminus Founded in 2014, Terminus is the leader of the account-based movement, and the #1 ranked ABM execution platform on G2 Crowd. Terminus is an ABM command center that enables B2B marketers to identify and prioritize target accounts, engage them across multiple channels, provide actionable insights to sales, and measure the success of their account-based programs. Enterprise and growth-stage companies such as Salesforce, NetSuite, WP Engine, and Pendo use Terminus as a foundational platform for ABM. In 2018, Terminus was recognized by the Atlanta Business Chronicle as the fastest-growing software company in Georgia.

  • When was BrightFunnel founded?

    BrightFunnel was founded in 2012.

  • Where is BrightFunnel's headquarters?

    BrightFunnel's headquarters is located at 222 Sutter St, San Francisco.

  • What is BrightFunnel's latest funding round?

    BrightFunnel's latest funding round is Acquired.

  • How much did BrightFunnel raise?

    BrightFunnel raised a total of $9.53M.

  • Who are the investors of BrightFunnel?

    Investors of BrightFunnel include Terminus, Crosslink Capital, Resolute Ventures, Bloomberg Beta, Karlin Ventures and 17 more.

  • Who are BrightFunnel's competitors?

    Competitors of BrightFunnel include AgilOne.

You May Also Like

Fractal Analytics Logo
Fractal Analytics

Fractal Analytics is a global analytics firm that helps companies gain competitive advantage through deep understanding of consumers and better data-driven decisions. Fractal Analytics delivers insight and impact through advanced analytics, deep learning and visual storytelling.

Predictive Analytics Logo
Predictive Analytics

(predictive) Models are learned from the historical data. This learning is not trivial nor an exact science. The historical data need to be explored to discover the underlying distributions in it. Assuming wrong statistical distribution leads to using wrong parameters and hence garbage-in-garbage-out.We master the art of exploratory data analysis and use combination of distributions which truly represent your data and then learn models using state-of-the art as well as our proprietary methods which yield minimum false positives.Model building is free of cost, we need only your desensitized data, and business understanding to generate efficient and accurate models in the cloud. Our very economical pricing starts once you are satisfied with the model (have tested it for some time and are ok with false positive rate)

Predixion Software Logo
Predixion Software

Predixion Software has developed Predixion Insight, a cloud-based analytics platform that provides real-time, predictive analytics at the decision point in order to improve outcomes. Predixion specializes in the "Last Mile of Analytics"- that is getting the power of predictive insights to the front lines where decisions are made – whether that is an application, a BI dashboard, a machine or a device.

Anametrix Logo

Anametrix collects, analyzes, and makes sense out of data across all channels in real time to enable marketers to discover new truths about customers, prospects, and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue.

Retention Science Logo
Retention Science

Retention Science empowers marketers through Artificial Intelligence. The company's technology combines deep machine learning and true automation, turning data-driven insights into intelligent actions that further customer retention. Retention Science helps build the lasting relationships that build businesses.On July 30th, 2020, Retention Science was acquired by Endurance International Group at a valuation of $35M.

SessionM Logo

SessionM is a customer management and loyalty platform empowering brands to forge stronger and more profitable customer relationships. On October 22, 2019, SessionM was acquired by Mastercard. The terms of the transaction were not disclosed.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.