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FOOD & BEVERAGES | Alcoholic Beverages

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Founded Year



Crowdfunding | Alive

Total Raised


Last Raised

$320K | 4 yrs ago



About BrewDog

BrewDog is a Scotland-based independent brewery exporting craft beers to 38 international markets. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog creates beer that blows people's minds and has kick-started a revolution.

BrewDog Headquarter Location

17 Gallowgate Ellon

Aberdeen, Scotland, AB41 8BX,

United Kingdom

+44 (0)1358 724 924

Latest BrewDog News

BrewDog chief executive admits to not being 'the best people manager'

Sep 20, 2021

BrewDog chief executive admits to not being 'the best people manager' Co-founder uses interview to address grievances of former staff Sign up to FREE email alerts from businessInsider - DailyInvalid EmailSomething went wrong, please try again later. Subscribe We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. More info Thank you for subscribingWe have more newsletters Show me See our privacy notice BrewDog's chief executive has admitted that he’s “not always been the best people manager” following an open letter from employees criticising his leadership. James Watt spoke to Good Morning Scotland this weekend about what is being done to address a “toxic culture” at the Ellon-based brewery. The co-founder said that it was an opportunity for the company to “pause, reflect and learn”, following the critical feedback from current and former staff. Watt said: “It’s fair to say that we haven’t always been the best employer we can be and it's fair to say that some people haven’t had a fantastic experience of working in our company. “In the past I’ve been intense as a people manager, impatient, I am demanding, I push hard - those are traits fellow entrepreneurs might recognise in themselves. “I think as an entrepreneur you’ve got to have some of those traits, but with everything there needs to be an element of balance. “We’ve got 6,000 former employees and a small percentage were unhappy with their experience within the company and I apologise for that.” Watt confirmed the company had put in place a 3% salary increase for all of its employees, along with a review of structure to help those under resourced areas. BrewDog has also started working with a third party agency to do a full review of the business. Watt publicly apologised in June after a group of around 70 former staff signed an open letter criticising BrewDog's employment practices. The group, called Punks With Purpose, argued that the company had been "flagged in a significant number of allegations" and accused founders Watt and Martin Dickie of building "a cult of personality" . Last week, BrewDog hired former Asda chief executive Allan Leighton as its new non-executive chairman, in part to mentor Watt to become a better leader. Don't miss the latest headlines with our twice-daily newsletter - sign up here for free . Read More

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Research containing BrewDog

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CB Insights Intelligence Analysts have mentioned BrewDog in 1 CB Insights research brief, most recently on Jun 24, 2021.

Expert Collections containing BrewDog

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

BrewDog is included in 3 Expert Collections, including Unicorns- Billion Dollar Startups.


Unicorns- Billion Dollar Startups

832 items


Alcohol Tech

1,056 items

Companies focused on the production, distribution, and consumption of alcohol. This collection includes companies such as craft distilleries, e-commerce platforms, mobile apps, connected appliances, and alcohol substitutes, among others.


Consumer Packaged Goods ( CPG )

4,148 items

BrewDog Web Traffic

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