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In planning our new digital activations over the summer, we’ve carefully considered the needs of our community, delivering content that connects, informs, entertains and resonates over the long term. We’re mindful that you can’t simply pick up a tradeshow and transfer it online. Digital content needs to be more nuanced than that for it to be valuable and worthy of attention,

After a year of mostly online content, people now – quite rightly – expect high production values, interactivity and content that’s of tangible benefit. These reasons underpin our new partnership with Swapcard – we’re delighted to have them on board as part of our commitment to work with a variety of industry providers.

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