StageSeries B | Alive
Last Raised$12M | 3 yrs ago
BrandTotal uses advanced cyber security techniques and artificial intelligence to reverse-engineer digital marketing programs, enabling brand marketers to see and understand the strategies their competitors are using to drive digital marketing.
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BrandTotal's Products & Differentiators
Standard Category Social Advertising Intelligence
SAAS Platform access to every marketing category, across paid and organic content and across Facebook, YouTube, Twitter, Instagram, LinkedIn and Amazon.
Expert Collections containing BrandTotal
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
BrandTotal is included in 2 Expert Collections, including Artificial Intelligence.
This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.
Latest BrandTotal News
Jan 13, 2023
Meta Platforms has sued analytics company Voyager Labs, which works with law enforcement, for allegedly scraping data that users posted about themselves. Voyager “created and usedover 38,000 fake Facebook user accounts and its surveillance software to scrape more than 600,000 Facebook users’ viewable profile information, including posts, likes, friends lists, photos, andcomments, and information from Facebook Groups and Pages,” Meta alleges in a complaint filed Thursday in U.S. District Court for the Northern District of California. Meta adds that onThursday, it disabled more than 60,000 Facebook and Instagram accounts and pages associated with Voyager Labs, including at least 38,000 fake accounts. The complaint claims Voyager violatedMeta's terms of service, which prohibit fake accounts as well as scraping. Meta is seeking an injunction requiring Voyager to refrain from scraping, and monetary damages. The newlawsuit comes several months after U.S. District Court Judge Joseph Spero in San Francisco sided with Meta in a similar lawsuit against analytics company BrandTotal. Spero ruled in that matterthat BrandTotal violated Meta's terms of service by using automated means to collect information about consumers. In that case, BrandTotal had argued that it only collects information from people whoenrolled through its platform, and who received compensation. BrandTotal settled the dispute in September by agreeing to refrain from scraping consumer data, and from using (or selling) datapreviously collected through automated means. The company will promised to destroy information it previously amassed through its downloadable extension. Monetary terms were confidential, but aMeta spokesperson said in September that BrandTotal agreed to pay "a significant financial sum." Analytics company hiQ Labs also agreed recently to settle a separate scraping battle withLinkedIn by paying $500,000 and promising refrain from scraping LinkedIn's data and to destroy data previously collected about the service's users.
BrandTotal Frequently Asked Questions (FAQ)
When was BrandTotal founded?
BrandTotal was founded in 2016.
Where is BrandTotal's headquarters?
BrandTotal's headquarters is located at 149 5th Ave, 9th floor, New York.
What is BrandTotal's latest funding round?
BrandTotal's latest funding round is Series B.
How much did BrandTotal raise?
BrandTotal raised a total of $20M.
Who are the investors of BrandTotal?
Investors of BrandTotal include KDC Media Fund, Glilot Capital Partners, Flint Capital, FJ Labs, Maor Investments and 7 more.
What products does BrandTotal offer?
BrandTotal's products include Standard Category Social Advertising Intelligence and 1 more.
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