Brandmuscle provides software and services that enable brands with distributed sales and marketing channels to easily create and execute brand-compliant, local marketing campaigns across all mediums and formats. Brandmuscle employs more than 650 professionals and serves more than 200 of the world's leading brands.
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Latest BrandMuscle News
Dec 21, 2022
BrandMuscle Provides Key Network and Local Marketing Capabilities to the Beverage Alcohol Industrys Ongoing Work to Limit Access to Alcohol and Promote Responsible Decision-Making CHICAGO – WEBWIRE – Wednesday, December 21, 2022 BrandMuscle, the industry leader in integrated local and channel marketing, announced that it will join Responsibility.org , one of the leaders in curbing the underage consumption of alcoholic beverages, and over 40 associations, community organizations, and companies across all tiers of the beverage alcohol industry, to promote the We Dont Serve Teens campaign. We Dont Serve Teens aims to curb underage drinking and stop teens access to alcohol. First launched in 2006 with the Federal Trade Commission and various private and public organizations, the nationwide, multifaceted initiative has been refreshed, but its central message remains unchanged: Dont serve alcohol to teens. Its unsafe. Its illegal. Its irresponsible. Campaign supporters spread this important message by placing print materials and other marketing assets in retailers, liquor stores, and restaurants, as well as through parents involvement, social media, and media channels such as radio. BrandMuscle will equip beverage alcohol distributors and suppliers with the marketing templates and assets necessary to get the We Dont Serve Teens message heard: that providing underage drinkers with alcohol is unacceptable, and that we all must work hard to ensure that no one supplies alcohol to anyone under the legal drinking age. Having worked in the beverage alcohol category for two decades, BrandMuscle serves 10 of the countrys top distributors, and some of the leading beverage alcohol suppliers in the industry, with over 50,000 supplier and distributor sales reps using BrandMuscle for full-service marketing support. That network, combined with BrandMuscles trusted brand management and print capabilities, will allow campaign members like Responsibility.org to quickly and effectively equip suppliers and distributors with the marketing assets necessary to achieve the We Dont Serve Teens campaigns goals. The partnership will also allow anyone outside of BrandMuscles network to order print and promotional materials through a new We Dont Serve Teens website, to provide a central location for their message. Founded in 1991, Responsibility.org gathers a range of voices, from educators to medical practitioners, to develop programs aimed at eliminating drunk driving and preventing minors from consuming alcohol in the United States. Assessing its impact, Responsibility.org discovered a need to increase their leadership role inside the classroom through teachers and education communities, so they created the Foundation for Advancing Alcohol Education. This 501c3 organization brings experts together to develop and distribute information to educate adults and adolescents about alcohol responsibility and the negative effects of underage drinking. BrandMuscles involvement with this partnership begins with the production of 500 kits to ship to specific retail locations, that include signage, lapel pins, pens, and notes to communicate that these establishments do not serve teens. By empowering members of the beverage alcohol industry with colorful, informative marketing assets, BrandMuscle can help campaign partners increase awareness and strengthen solidarity in this cause, and further educate minors about the wisdom of waiting to drink responsibly at the legal age. A partner like BrandMuscle, who is known for executing local marketing programs for so many brands, was a natural fit for our mission, said Erin Hildreth, VP of Communications at Responsibility.org . We want to see We Dont Serve Teens in every community to emphasize our dedication to eliminate underage drinking. Serving, supplying, and selling alcohol to teens is irresponsible, unsafe, and illegal. BrandMuscle will help our partners spread that message more broadly. Our work with Responsibility.org and We Dont Serve Teens is an extension of our commitment to the beverage alcohol industry, said Robert Olivares, PhD, SVP of Vertical Growth at BrandMuscle. Were thrilled to be able to work with an organization whose sole function is to do constructive, socially conscious work within this category. Its a category we love and are proud to continue expanding our support. Connect With Brandmuscle Responsibility.org is a national not-for-profit that aims to eliminate drunk driving and work with others to end all impaired driving, eliminate underage drinking, and empower adults to make a lifetime of responsible alcohol choices as part of a balanced lifestyle. Responsibility.org is funded by the following distillers: Bacardi USA, Inc.; Beam Suntory Inc.; Brown-Forman; Campari Group; Constellation Brands; DIAGEO; Edrington, Mast-Jägermeister US, Inc.; Moët Hennessy USA; Ole Smoky, LLC; Pernod Ricard USA; and William Grant & Sons. For more than 30 years, Responsibility.org has transformed countless lives through programs that bring individuals, families, and communities together to inspire a lifetime of responsible alcohol choices. To learn more, please visit www.Responsibility.org . ( Press Release Image: https://photos.webwire.com/prmedia/7/298286/298286-1.png )
BrandMuscle Frequently Asked Questions (FAQ)
When was BrandMuscle founded?
BrandMuscle was founded in 2000.
Where is BrandMuscle's headquarters?
BrandMuscle's headquarters is located at 233 S. Wacker Drive, Chicago.
What is BrandMuscle's latest funding round?
BrandMuscle's latest funding round is Private Equity.
How much did BrandMuscle raise?
BrandMuscle raised a total of $6M.
Who are the investors of BrandMuscle?
Investors of BrandMuscle include Northlane Capital Partners, The Riverside Company and Alta Equity Partners.
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