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Brand Affinity Technologies

Founded Year



Dead | Dead

Total Raised


About Brand Affinity Technologies

Brand Affinity Technologies (BAT) unlocks the marketing power of celebrity through endorsement platforms, interactive experiences and research. BAT's Endorsement Platform, provides the ability to identify, license, and activate talent for cross-media advertising campaigns. Printroom is the company's fan photography division, reaching 10 million consumers annually at professional sporting events, concerts, festivals and private corporate-hosted events. Printroom captures 15 million+ photos each year, delivering additional revenue streams to teams, an experiential advertising channel for brands, and a memorable keepsake for consumers. ROI Media Direct is it's media buying and endorsed media division. Based in San Diego, CA, ROI is a provider in the space, working with companies in all verticals to deliver sustained positive campaign results. ROI's Adcology approach applies a psychological mindset when developing campaigns: Who is the consumer What does the consumer do/read/watch What message does this consumer want to hear What motivates this consumer Additionally, using its strong buying power, ROI designs the strongest ad plan for our clients, moving ads to coveted positions within markets, programs, day parts, and rotations.

Headquarters Location

101 Academy Suite 110

Irvine, California, 92617,

United States


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Expert Collections containing Brand Affinity Technologies

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Brand Affinity Technologies is included in 1 Expert Collection, including Ad Tech.


Ad Tech

3,726 items

Companies offering tech-enabled marketing and advertising services.

Brand Affinity Technologies Patents

Brand Affinity Technologies has filed 17 patents.

patents chart

Application Date

Grant Date


Related Topics




Exoplanets, Pictor (constellation), HD 40307, Data management, Robotics


Application Date


Grant Date



Related Topics

Exoplanets, Pictor (constellation), HD 40307, Data management, Robotics



Latest Brand Affinity Technologies News

Auction Set For Assets of Bankrupt Technology and Marketing Company

Jun 24, 2015

Auction Set For Assets of Bankrupt Technology and Marketing Company --Tiger Group and Reich Brothers to conduct auction of Brand Affinity Technologies' assets on July 9; sale features cameras, lighting and computer equipment SANTA FE SPRINGS, Calif., June 24, 2015 /PRNewswire/ -- Lights, cameras, and computer equipment will be available for sale when Tiger Group's Remarketing Services Division and Reich Brothers conduct an online only sale of assets formerly owned by Brand Affinity Technologies Inc., a bankrupt technology and marketing services company that focused on the professional sports and entertainment markets. Online bidding will commence July 2 at and will close in rapid succession, live auction style, on July 9 beginning at 10:30 a.m. (PT). Previews of the various assets being offered will be held July 8, from 10:00 a.m. to 4:00 p.m. (PT) at the American Relocation & Logistics facility located at 13545 Larwin Circle, Santa Fe Springs, Calif. "This sale represents a unique buying opportunity for photographers – both the professional and the enthusiast," said John Coelho, Senior Vice President of Tiger Remarketing Services. "In addition to professional digital SLR cameras, lenses, lighting and printers, businesses and consumers will find a broad assortment of PC's, IT and network equipment. " Key assets up for bid include more than 260 Nikon and Canon camera bodies and lenses, and lighting equipment by Alien Bees, Calumet, Dynalite and others. Also available are Apple, Dell, Acer, and Toshiba laptops and tablets, as well as Dell servers, switches, racks and other IT equipment. Copiers, conference phones and other office equipment will also be offered. Since 2007, Brand Affinity Technologies, an Irvine-based advertising and social media company, connected sports figures and other celebrities with advertisers for endorsement deals. Brand Affinity also developed programs like Fantapper, a social media platform that let users access information about their favorite celebrities from across the Web and social media; and FanPhotos, which enabled users to upload photos at sporting events with team logos and sports stars. Citing a "deteriorating" business and severe financial difficulties, the company filed for Chapter 11 bankruptcy in California Central Bankruptcy Court on December 15, 2014 (case number 8:14-bk-17244). For a full catalog of the items offered and details on how to schedule a site visit and bid, go to: . About Tiger Group Tiger Group provides asset valuation, advisory and disposition services to a broad range of retail, wholesale, and industrial clients. With over 40 years of experience and significant financial backing, Tiger offers a uniquely nimble combination of expertise, innovation and financial resources to drive results. Tiger's seasoned professionals help clients identify the underlying value of assets, monitor asset risk factors and, when needed, provide capital or convert assets to capital quickly and decisively. Tiger's collaborative, straight-forward approach is the foundation for its many long-term 'partner' relationships and decades of success. Tiger operates globally through its partners and affiliates, with primary offices in New York, Boston, Los Angeles, San Francisco, and Sydney. To learn more about Tiger, please visit . SOURCE Tiger Group

Brand Affinity Technologies Frequently Asked Questions (FAQ)

  • When was Brand Affinity Technologies founded?

    Brand Affinity Technologies was founded in 2007.

  • Where is Brand Affinity Technologies's headquarters?

    Brand Affinity Technologies's headquarters is located at 101 Academy, Irvine.

  • What is Brand Affinity Technologies's latest funding round?

    Brand Affinity Technologies's latest funding round is Dead.

  • How much did Brand Affinity Technologies raise?

    Brand Affinity Technologies raised a total of $32.55M.

  • Who are the investors of Brand Affinity Technologies?

    Investors of Brand Affinity Technologies include Miramar Digital Ventures, Newport Coast Investments, Fulcrum Equity Partners, RimLight Capital, AdPepper and 5 more.

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