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FirstCry company logo


Founded Year



Secondary Market | Alive

Total Raised


Last Raised

$100M | 1 yr ago



About FirstCry

FirstCry, operated by BrainBees Solutions, is an India-based online shop for new mom and baby products, offering discounts on national and international brands. Brands include Chicco, Graco, BSA, Johnson & Johnson, Medela, Pigeon, Fisher-Price, FunSkool, Lego, and Disney.

Headquarters Location

Rajashree Business Park, Plot No 114, Survey No 338 Tadiwala Road, Nr. Sohrab Hall

Pune, 411001,



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Expert Collections containing FirstCry

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

FirstCry is included in 4 Expert Collections, including E-Commerce.



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Women's Health & Wellness

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Startups focused on providing products and services catering to women's health and wellbeing.


Unicorns- Billion Dollar Startups

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Baby and Kids Tech

1,281 items

Companies developing tech-enabled products and services that primarily serve babies, children up to approximately 12 years old, and their parents.

Latest FirstCry News

FirstCry posts Rs 2,400 Cr revenue in FY22, slips into losses

May 12, 2023

Kids-focused omni-channel retailer FirstCry has posted around 50% growth in its scale in the fiscal year ending March 2022 but it slipped into losses due to an increase in expenses across verticals. FirstCry’s operating revenue grew 49.8% to Rs 2,401 crore in FY22 from Rs 1,603 crore in FY21, according to its consolidated financial statements … Continue reading "FirstCry posts Rs 2,400 Cr revenue in FY22, slips into losses" The post FirstCry posts Rs 2,400 Cr revenue in FY22, slips into losses appeared first on Entrackr.

FirstCry Frequently Asked Questions (FAQ)

  • When was FirstCry founded?

    FirstCry was founded in 2010.

  • Where is FirstCry's headquarters?

    FirstCry's headquarters is located at Rajashree Business Park, Plot No 114, Survey No 338, Pune.

  • What is FirstCry's latest funding round?

    FirstCry's latest funding round is Secondary Market.

  • How much did FirstCry raise?

    FirstCry raised a total of $731M.

  • Who are the investors of FirstCry?

    Investors of FirstCry include PremjiInvest, National Investment and Infrastructure Fund, ChrysCapital, TPG Capital, SoftBank and 12 more.

  • Who are FirstCry's competitors?

    Competitors of FirstCry include Hopscotch, SuperMom, Parentune, Baby Amore, Flipkart and 8 more.

Compare FirstCry to Competitors


Edamama operates a digital e-commerce platform that sells goods for parents, children, and babies. The company offers apparel, bath and body care, feeding products, and more. Edamama was founded in 2020 and is based in Metro Manila, Philippines.

Hopscotch Logo

Hopscotch is an online kids’ fashion brand. It's an online store for baby and kids' brands, including apparel, shoes, toys, books, and mom's maternity products. The company was founded in 2012 and is based in Mumbai, India.


BeiBei delivers an e-commerce platform. It offers local children’s clothes, shoes, toys, and other supplies. The company was founded in 2004 and is based in Hangzhou, China.

S is a one stop online-shop where users can buy School Uniforms, Stationery, Sporting Goods, Reference Books and much more.


SuperMom is a marketplace for parents and expecting moms to shop for products and services covering mainly for maternity, newborn, baby, toddler, and kids products. SuperMom was formerly known as Rise and Shine. The company was founded in 2015 and is based in Singapore.

Amazon - India Logo
Amazon - India

Amazon - India is the Indian Branch of Amazon, an online shopping portal. It is based in New Delhi, India.

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