Expert Collections containing Boostinsider
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Boostinsider is included in 2 Expert Collections, including Influencer & Content Creator Tech.
Influencer & Content Creator Tech
These companies offer tech-enabled solutions to connect influencers with advertisers, facilitate the creation and management of influencer campaigns, as well as provide tools and services to the influencer community.
Companies offering tech-enabled marketing and advertising services.
Latest Boostinsider News
Sep 27, 2017
Silicon Valley-based startup Boostinsider launches light version of its core product to help marketers evaluate YouTube influencers. In the digital economy, influencer marketing is booming across social media platforms. With YouTube leading the video segment, agencies and brands are increasingly working with influencers to reach out to audiences. Understanding the reach of influencers becomes is extremely important in this scenario. AI-based influencer marketing intelligence platform Boostinsider recently launched Social Book , a light version of its core product, which helps marketers and brands access analytics of YouTubers. Unlike some other social analytics platforms that only allow influencers to access their own data, Social Book is designed for everyone, especially marketers and agencies. By searching a YouTuber’s username or channel link, you can view real-time data analytics for that YouTube channel, including channel market value, video performance, audience demographics, history of brands mentioned and related channels. It helps marketers identify if the influencer is right for its brands, and gives them a reference price for negotiation with influencers on their branded content. Youtuber analytics Influencer marketing saw explosive growth in 2016, with 86 percent of marketers using it; 94 percent of them found it effective, according to The State of Influencer Marketing 2017 report by marketing provider Linqia. The report adds that 78 percent of marketers cite determining influencer marketing ROI as their top challenge in 2017. Boostinsider, launched in 2014, has raised $1.5 million in seed funding, followed by $1.8 million in Series A funding. They started out as an automated marketplace for brands to pay influencers to post on social media. But they soon realised the two key problems for the marketplace: first, the marketers didn’t know if the influencers who approached them had the right audience for their product; second, only micro-influencers were most active in the marketplace, limiting their choice for influencer marketing campaigns. Second-generation product To tackle these problems, Boostinsider started work on the second generation of its product, focusing on creating data-driven solutions of over 350K of the most engaged influencers on YouTube, Instagram, Twitter, Tumblr and Facebook. Heidi Yu and Chen Wang are the Co-founders of Boostinsider and serve as the CEO and CTO respectively. The startup claims to have 200k+ influencer signups and a reach of a 500-million strong audience. They work with around 300 brands currently and hope to hit a revenue of more than $10 million in 2018. “With the use of machine learning and AI technology, we now can estimate the ‘price’ of any YouTuber in the world. We can also estimate the demographic data, which includes but is not limited to male/female percentage, country distribution, age distribution, and interest distribution. We can even estimate how many clicks and downloads you can get if you ask a specific YouTuber to do a potential promotional video for you,” says Chen, who worked with Walmart Labs and Microsoft before starting Boostinsider. shares The Dell Startup Challence Season 2 is here. Win $5,000 worth of Dell technology, a Dell Vostro laptop and a chance to present your business idea to an angel investor or a seed fund. Sign up here today ! READ MORE
Boostinsider Frequently Asked Questions (FAQ)
Where is Boostinsider's headquarters?
Boostinsider's headquarters is located at 1633 Bayshore Hwy, Burlingame.
What is Boostinsider's latest funding round?
Boostinsider's latest funding round is Series A.
How much did Boostinsider raise?
Boostinsider raised a total of $3.3M.
Who are the investors of Boostinsider?
Investors of Boostinsider include Fine Charm Ventures and Kyline Fortune.
Who are Boostinsider's competitors?
Competitors of Boostinsider include Mavrck and 3 more.
Compare Boostinsider to Competitors
Grin offers software that allows direct-to-consumer brands to run influencer programs in-house, helping to automate recruitment, fulfillment of product, revenue tracking and aggregation, management of influencers, collection of W-9s, and sending payments. It was founded in 2014 and is based in Sacramento, California.
Upfluence is a company that operates in the influencer marketing and affiliate marketing sectors. The company provides a platform that helps brands and agencies identify suitable influencers, manage influencer campaigns, track campaign performance, and handle influencer payments. It also offers features for influencer gifting and affiliate management, and integrates with various ecommerce platforms. It was founded in 2013 and is based in Lyon, France.
Promoty is an influencer marketing platform to retail brand connection facilitator.
Boksi operates in the influencer marketing and content-sourcing industry. The company provides a platform where brands and creators can collaborate to produce content, including influencer marketing campaigns and custom brand photos and videos. Boksi primarily serves sectors such as food and beverage, fashion, cosmetics and beauty, events, services, retail, pet care, DIY and home, consumer tech, and travel. The company was founded in 2018 and is based in Helsinki, Finland.
SociaBuzz is a monetization platform for creators, operating in the digital content and creator economy sector. The company provides a range of tools that allow creators to monetize their work in various ways, such as selling digital goods, creating exclusive content for fans, accepting live stream donations, and crowdfunding for creative projects. SociaBuzz primarily serves the creator economy, providing services to individuals and businesses in the digital content industry. It is based in Jakarta, Indonesia.
Ghostlamp is a company that focuses on influencer marketing in the advertising and marketing industry. The company provides a platform that automates the process of finding, contracting, and paying influencers, enabling brands and agencies to launch influencer marketing campaigns efficiently. Ghostlamp primarily serves the fast moving consumer goods (FMCG) sector. It was founded in 2014 and is based in Hafnarfjorour, Iceland.