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INTERNET | Internet Software & Services / Advertising, Sales & Marketing
boostmedia.com

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Stage

Acquired | Acquired

Total Raised

$34.79M

About Boost Media

Boost Media, a provider in creative optimization, has delivered more than $1 billion in optimized digital ads for leading brands. Using the Boost Cloud, a SaaS platform built for advertisers and agencies, marketers can source, test and optimize ad creative across search, social, display, and mobile. Boost also provides unprecedented insights that let marketers pinpoint which creative strategies are working and why. Based in San Francisco, Boost is used by more than 100 leading global brands to drive performance and mindset.

Boost Media Headquarter Location

150 Columbus Ave

San Francisco, California, 94133,

United States

800-771-9415

Latest Boost Media News

How your employer can keep track of your work at home

Nov 24, 2021

We’re sorry, this service is currently unavailable. Please try again later. Dismiss By Don Lee Normal text size Advertisement Since the pandemic and the rise in people working from home, employers’ use of employee-monitoring programs has been growing rapidly. Employers say they’re tracking workers’ activity mainly for two reasons: to promote security and to boost productivity. Employers say it can help identify overwork or burnout if employees are spending too much time at their desks. Credit:iStock What monitoring tools they use and how aggressively they use them vary widely. But the practice has alarmed unions and privacy advocates. Makers of monitoring software report booming sales, and their products run the gamut in terms of surveillance capabilities. One common feature is that they allow employers to track and collect data on workers’ devices without users’ knowledge. That may put employers on a slippery slope as far as privacy and trust issues are concerned. But in a sampling of employee-monitoring software programs, the digital rights group Electronic Frontier Foundation found that nine out of the 10 products it reviewed could be made invisible to the people being monitored. Loading Because the monitoring software is installed on company computers, employees who object may have limited options beyond complaining or finding another job. Even if workers use their personal devices, their employer could still legally track their activity if they’re using company email accounts, networks or servers. Here are some ways companies are monitoring workers at home: Advertisement Tracking work time on the computer Clocking you in and out may be the most basic function, logging your hours worked, times idle and other gaps in the workday. Employers say it can help identify overwork or burnout if employees are spending too much time at their desks. Conversely, a time-tracking system may prompt you when your computer has been inactive for a period, and if you don’t respond, it will automatically log you off, which could affect your pay at some companies. Logging keystrokes Also called keylogging, this tool can let administrators know not only how many keystrokes are typed, but everything that’s actually typed, even deleted letters and words. Covert keylogging is one way hackers can gain access to passwords and other personal information. For bosses, snooping on every keystroke an employee performs can get pretty boring pretty fast, but it may be useful in detecting those who spend a lot of time chatting and not doing work. Monitoring websites, apps and emails Are you looking at websites that have nothing to do with work? Do you have a game running in the background or are you actually playing it? How much time are you spending on social media? Monitoring internet activity is a common feature of most monitoring software, although there are varying degrees of access that an employer may have. Some may be interested only in knowing how much time you spent on instant messaging; others may want to know what you were talking about. Grabbing screenshots from the computer It’s a standard feature: capturing snapshots of what users have up on their screens at any moment or at set intervals. Managers can even create a slideshow that provides a summary of an employee’s workday in images. The online travel accommodation site has revolutionised how people travel. Credit:Peter Braig Some employers, such as Boost Media in California, allow users to delete a screenshot before bosses can see it. “We realise that mistakes can be made. It’s easy to forget that you’re logged in and check your personal bank account,” says Jeff Pulvino, Boost Media’s chief executive. Activating webcams Loading This may be the most invasive way of keeping tabs on workers, whether viewed live or by recording video or sounds. Electronic Frontier Foundation found that only two of the 10 programs it reviewed offered this feature. And some monitoring software suppliers say it’s a step too far. “Especially with people working from home with their children and their families, employers don’t need to be staring at you or your home,” says Elizabeth Harz, InterGuard’s chief executive. Los Angeles Times

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