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Founded Year



Series D | Alive

Total Raised




Last Raised

$115M | 2 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+10 points in the past 30 days

About CommerceIQ

CommerceIQ provides machine learning, analytics, and automation to optimize the e-commerce channel across the supply chain, marketing, and sales operations. It offers retail operations management, digital shelf analytics, retail media management, professional and managed services, and more. It serves consumer packaged goods, electronics, furniture and home goods, grocery and gourmet, and other sectors. CommerceIQ was formerly known as Boomerang Commerce. The company was founded in 2012 and is based in Palo Alto, California.

Headquarters Location

2100 Geng Road Suite 210

Palo Alto, California, 94303,

United States


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CommerceIQ's Product Videos

ESPs containing CommerceIQ

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The e-commerce advertising platforms market helps advertisers optimize their ad spending on e-commerce marketplaces. These platforms provide tools for creating and managing online advertisements, targeting specific audiences, and optimizing campaigns to drive conversions and sales. The market is driven by the increasing competition in the e-commerce industry and the need for businesses to reach th…

CommerceIQ named as Leader among 10 other companies, including Salsify, Skai, and ChannelAdvisor.

CommerceIQ's Products & Differentiators

    Digital Shelf Automation & Analytics

    Allows brands to optimize day-to-day operations by using digital shelf insights to clarify your most strategic e-commerce decisions. Includes unified reporting to help diagnose and resolve issues, automation to keep the digital shelf optimized, supply chain alerts to maintain in-stocks, and category/brand insights.

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Research containing CommerceIQ

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned CommerceIQ in 1 CB Insights research brief, most recently on Mar 23, 2022.

Expert Collections containing CommerceIQ

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

CommerceIQ is included in 6 Expert Collections, including E-Commerce.



10,454 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Unicorns- Billion Dollar Startups

1,221 items


Grocery Retail Tech

648 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Artificial Intelligence

10,948 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.


Conference Exhibitors

5,302 items


Retail Media Networks

463 items

Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.

Latest CommerceIQ News

CommerceIQ Cracks the Code of Incrementality in Retail Media

Aug 28, 2023

New Incrementality Estimation Module standardizes media ROI across retailers through iROAS metric and optimizes for incremental sales growth CommerceIQ , the leading retail ecommerce management (“REM”) platform, announced the launch of its Incrementality Estimation Module, a new solution that estimates true ROI of retail media investment through the Incremental Return on Ad Spend (“iROAS”) metric. The new solution helps brands to effectively allocate retail media investment across retailers and optimize them in real time for incremental sales. How to prove the true “incremental” impact of retail media formats, without double-counting or underestimating organic sales. How to standardize performance KPIs and attribution across different retailers and ad networks, for easy comparison and reporting. How to estimate and optimize for incrementality in real time, rather than relying on outdated or incomplete ROAS metrics or a once-in-a-year media mix model. Historically, tool providers and agencies have used various proxies to measure and optimize retail media performance, such as ROAS on category keywords, total advertising cost of sale (TACoS), or new-to-brand sales. However, these proxies are either inaccurate or incomplete, as they do not account for the organic sales that would have occurred without advertising. For example, a customer who is “new to brand” might have found the brand’s product organically, even in the absence of ads, because of the high discoverability of the ecommerce platforms. They also do not capture the dynamic and complex factors that influence shopper behavior and purchase decisions. Brands then revert to optimizing for ROAS and leaving money on the table. Practitioners fail to justify the ROI of retail media investment and face budget cuts. ​​CommerceIQ’s AI-based Incrementality Estimation Module solves these challenges by incorporating dynamic share of voice and search rankings, shopper propensity to buy and relevancy of searches to truly estimate net new sales that a brand would not have gotten without advertising. Benefits of CommerceIQ’s Incrementality Estimation Module include: For the first time, brands can understand the true incremental ROI of their retail media investment. A standardized metric to measure media performance across retailers/ad networks that is independent of attribution. Data-driven media planning based on incrementality of investment across retailers, ad types, SKUs and keywords, and optimization for incremental sales in real time. “With iROAS, brands can now maximize their media investments by delivering more total sales with the same media budget, or flat sales with lower media spending,” said Guru Hariharan , CEO, CommerceIQ. “It’s a powerful tool in the CommerceIQ arsenal that enables comprehensive and proactive media planning and moves the brands from media mix planning to media mix automation.” The Incrementality Estimation Module is designed for ecommerce sales, marketing and agency teams and comes bundled with CommerceIQ’s Retail Media Management (RMM) Platform. Brands that do not currently subscribe to the RMM platform can also access the Incrementality Estimation Module as an independent solution for measurement, reporting and planning purposes.

Jul 31, 2023
Final Results

CommerceIQ Frequently Asked Questions (FAQ)

  • When was CommerceIQ founded?

    CommerceIQ was founded in 2012.

  • Where is CommerceIQ's headquarters?

    CommerceIQ's headquarters is located at 2100 Geng Road, Palo Alto.

  • What is CommerceIQ's latest funding round?

    CommerceIQ's latest funding round is Series D.

  • How much did CommerceIQ raise?

    CommerceIQ raised a total of $195.5M.

  • Who are the investors of CommerceIQ?

    Investors of CommerceIQ include Madrona Venture Group, Trinity Ventures, Shasta Ventures, Insight Partners, SoftBank and 4 more.

  • Who are CommerceIQ's competitors?

    Competitors of CommerceIQ include ChannelAdvisor, graas, Scalefast, Profitero, Pacvue and 13 more.

  • What products does CommerceIQ offer?

    CommerceIQ's products include Digital Shelf Automation & Analytics and 3 more.

  • Who are CommerceIQ's customers?

    Customers of CommerceIQ include Bayer, Pilgrim's Pride, Henkel and Spectrum Brands.

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  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
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