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Upper Hand company logo

Upper Hand

Founded Year



Series B - II | Alive

Total Raised


About Upper Hand

Upper Hand provides a software platform that aims to simplify front and back-end office tasks for sports businesses, featuring marketing tools and business intelligence. Upper Hand offers sports organizations a suite of online tools to effectively manage businesses. By offering solutions to manage lessons, camps, clinics, teams, and memberships, Upper Hand enables sports businesses to cut through the clutter of administration and enhance the clients' experience within organizations. Upper Hand also allows sports organizations to manage businesses by providing features including online registration, payments management (including cash), booking and scheduling, contact management, roster management, financial reporting, marketing, and communication with clients. Upper Hand was formerly known as BookIt Commerce. The company was founded in 2012 and is based in Indianapolis, Indiana.

Headquarters Location

129 E Market Street

Indianapolis, Indiana, 46204,

United States


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Expert Collections containing Upper Hand

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Upper Hand is included in 1 Expert Collection, including Fintech.



7,985 items

US-based companies

Upper Hand Frequently Asked Questions (FAQ)

  • When was Upper Hand founded?

    Upper Hand was founded in 2012.

  • Where is Upper Hand's headquarters?

    Upper Hand's headquarters is located at 129 E Market Street, Indianapolis.

  • What is Upper Hand's latest funding round?

    Upper Hand's latest funding round is Series B - II.

  • How much did Upper Hand raise?

    Upper Hand raised a total of $11.31M.

  • Who are the investors of Upper Hand?

    Investors of Upper Hand include Park Ten Capital, Lometa Capital Partners, Paycheck Protection Program, Elevate Ventures, Larry Sablosky and 5 more.

  • Who are Upper Hand's competitors?

    Competitors of Upper Hand include Aktivate and 4 more.

Compare Upper Hand to Competitors


Aktivate offers a SaaS-based digital platform that specializes in scholastic sports management services. It offers a digital platform that activates resources for athletic directors, coaches, and parents and supports kids through sports, enabling schools to gain distribution and transaction capabilities. The company was founded in 2021 and is based in New York, New York.

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Sport Manitoba

Sport Manitoba operates as a funding platform for organized sports. It offers funds for fitness centers, medical clinics, a printing hub, facility bookings, and parking. The company was founded in 1996 and is based in Winnipeg, Canada.

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TeamSnap helps organization of youth through recreational and competitive sports. It provides a web application and smartphone application for scheduling, communicating and coordinating teams. It offers team, club, and league management software that makes organizing sports as simple as a click. It was founded in 2009 and is based in Boulder, Colorado. It was acquired by Waud capital partners.

Sports Connect

Sports Connect is a provider of websites, online registration, and sports management tools. The company serves local clubs, leagues, coaches, and athletes. Sports Connect was founded in 2002 and is based in Atlanta, Georgia.

Sport:80 Logo

Sport:80 offers a cloud-based sports platform, a complete sports business management solution. It combines CRM functionality and a dedicated online member portal that enables sports organizations to unlock the power and value of their communities through innovative technology. It is based in Sheffield, England.

KORE Software

KORE specializes in sport and entertainment business management solutions. Comprised of KORE Software, and KPI (KORE Planning and Insights), KORE serves professional sport clubs and leagues, and brands and properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights. KORE Software's business management software applications include Ticketing & Fan Engagement, Sponsorship & Partner Engagement, Suites & Premium, and Data Warehouse & Analytics. KORE Planning & Insights (KPI) is a division of KORE that provides business intelligence consultation and staff augmentation services.

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