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Founded Year



Series B | Alive

Total Raised


Last Raised

$18.9M | 1 mo ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+360 points in the past 30 days

About Bonusly

Bonusly develops cultivation of performing and motivated teams, regardless of their location, work setting, or industry. The company provides a tool for investing in and driving business outcomes from an asset from its people. Bonusly was founded in 2012 and is based in Boulder, Colorado.

Headquarters Location

2755 Canyon Boulevard

Boulder, Colorado, 80302,

United States


Bonusly's Product Videos

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Bonusly's Products & Differentiators


    Bonusly is the fun and smart employee engagement solution that combines 360-degree recognition, meaningful feedback, and rewards that employees love to keep them engaged and satisfied. Bonusly helps users celebrate everyday contributions and key milestones, automate time-consuming HR admin processes, run and incentivize participation in company initiatives and surveys, and offer digital rewards your employees will love. Bonusly also makes it easy for managers and leaders to gather, understand, and act on employee feedback with fun, lightweight surveys of all types.

Research containing Bonusly

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CB Insights Intelligence Analysts have mentioned Bonusly in 1 CB Insights research brief, most recently on Sep 24, 2021.

Expert Collections containing Bonusly

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Bonusly is included in 2 Expert Collections, including HR Tech.


HR Tech

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Loyalty & Rewards Tech

360 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs to their customers. This collection includes categories across loyalty software, digital loyalty & rewards, AI-powered loyalty, blockchain-powered loyalty, and more.

Latest Bonusly News

Bonusly Raises $18.9M in Series B

Mar 2, 2023

March 2, 2023 Bonusly , a Boulder, CO-based provider of an engaging recognition and rewards platform, raised $18.9M in Series B funding. The round was led by Ankona Capital, with participation from FirstMark Capital, Access Venture Partners, and Next Frontier Capital. The company intends to use the funds to enhance its recognition platform, continue to further build out its analytics capabilities, and invest in sales and marketing to further expand go-to-market activities. Led by Raphael Crawford-Marks, founder and CEO, Bonusly provides engagement software that enables companies to build connections among and between teams, increased collaboration and innovation among their workforce. Additionally, the company provides exclusive insights at the individual, team, and company levels, empowering managers to make informed decisions regarding culture, professional growth, performance management, and employee retention. The recognition platform captures and analyzes a treasure trove of real-time data on how organizations really work, communicate and connect, informing HR teams and managers so they can make behavior change throughout an employee population. Bonusly’s proprietary graph database enables management to gain a keen understanding of how their company actually functions. With this information, HR and managers can help team members continuously improve, foster collaboration and belonging, and assess behavior changes to predict turnover.

Bonusly Frequently Asked Questions (FAQ)

  • When was Bonusly founded?

    Bonusly was founded in 2012.

  • Where is Bonusly's headquarters?

    Bonusly's headquarters is located at 2755 Canyon Boulevard, Boulder.

  • What is Bonusly's latest funding round?

    Bonusly's latest funding round is Series B.

  • How much did Bonusly raise?

    Bonusly raised a total of $31.9M.

  • Who are the investors of Bonusly?

    Investors of Bonusly include FirstMark Capital, Access Venture Partners, Next Frontier Capital, Ankona Capital, Operator Partners and 3 more.

  • Who are Bonusly's competitors?

    Competitors of Bonusly include, Xoxoday, Whistle, Kudos, Fellow and 7 more.

  • What products does Bonusly offer?

    Bonusly's products include Bonusly.

  • Who are Bonusly's customers?

    Customers of Bonusly include Toast, BigCommerce and Chobani .

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