Founded Year

2016

Stage

Series A | Alive

Total Raised

$21.72M

Last Raised

$16.84M | 2 mos ago

About Bonsai

Bonsai is an embedded commerce platform trusted by elite publishers and retailers across North America. Bonsai’s technology allows users to purchase a product at the point of discovery, directly within the content they’re consuming. For publishers, Bonsai provides a better revenue alternative to intrusive ads and the chance to own the customer from inspiration to gratification. For 350+ merchants, ranging from direct-to-consumer brands to enterprise partners, Bonsai puts their natively shoppable products in front of an audience at the moment purchasing intent is being formed, achieving more sales with less friction.

Bonsai Headquarter Location

202-111 George Street

Toronto, Ontario, M5A 2N4,

Canada

Bonsai's Product Videos

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Bonsai's Products & Differentiation

See Bonsai's products and how their products differentiate from alternatives and competitors

  • Native Commerce

    Bonsai's primary product that allows users to embed a full commerce experience for any product in the Product Catalog on their website. Specifically, it includes the Product Display, Product Links, Product Details Display, Persistent Cart, and Native Checkout features

    Differentiation

    Use the Bonsai Native Checkout feature to enable an embedded commerce experience directly on publisher sites. With this feature, publishers can embed an in-line, or hyperlinked, product, which their… 

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    Differentiation

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    Differentiation

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    Differentiation

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Expert Collections containing Bonsai

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Bonsai is included in 1 Expert Collection, including E-Commerce.

E

E-Commerce

9,317 items

Latest Bonsai News

Bonsai Raises $21 Million CAD to Scale Embedded Commerce for Publishers

Mar 30, 2022

Read full article ·4 min read Toronto-based startup offers platform for publishers and merchants that enables checkout at the point of discovery TORONTO, March 30, 2022--( BUSINESS WIRE )-- Bonsai , North America’s leading embedded commerce solution, has raised a $21 million CAD Series A led by Toronto-based Framework Venture Partners. Bonsai’s vision is to enable checkout across the internet by allowing publishers and merchants to sell to consumers at the point of discovery, enabling a frictionless buying experience for online shoppers. The solution allows publishers to convert affiliate links into an on-site cart and checkout flow, rewarding their creation of buyer intent by retaining higher margins compared to incumbent affiliate networks, owning the buyer experience throughout, and capturing valuable first-party data. For merchants, Bonsai provides an alternative, performance-based customer acquisition channel to Facebook and Google. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220330005100/en/ In a few clicks a reader can explore a detailed product description page, add items from multiple merchants to a single floating cart, and checkout — without ever directing away from the original content. (Graphic: Business Wire) The financing comes following a year of explosive growth for Bonsai. After first launching in January 2021, Bonsai’s embedded commerce solution has already been adopted by media conglomerates such as BuzzFeed and Vox Media Group, and highly influential digital publishers like Well+Good, Refinery29 and PureWow. Bonsai has integrations to over 350+ retailers and brands, a 4x growth rate from the year prior, including household enterprise partners and DTC brands. In October 2021, Afterpay partnered with Bonsai to bring "Buy Now, Pay Later" to online publishers and make Bonsai available to its extensive merchant network. With over 4 million integrated products at competitive commissions and thousands of customer orders fulfilled, Bonsai has one of the industry’s most competitive catalog offerings. Story continues Bonsai’s embedded commerce solution provides a frictionless experience for consumers. In a few clicks, and without opening multiple tabs or leaving the original page, a reader can explore a detailed product description page, add items from multiple merchants to a single floating cart, and checkout. "Bonsai has the strongest merchant integrations and the most number of publisher implementations we’ve seen in the market. This, combined with a deep understanding of publisher affiliate businesses, makes Bonsai a unique and compelling player in the checkout provider landscape," said Andrew Lugsdin, co-founder of Framework Venture Partners. "The company has proven that embedded commerce for publishers works and that Bonsai is well on its way to capture the lion’s share of a $15 billion GMV opportunity. Unlike others in the space that provide a narrow, out-of-the-box checkout, Bonsai’s role as checkout "plumbing" is already accelerating the company’s ability to land and expand massive GMV opportunities." Proceeds from the financing will be used to build existing product capabilities and explore new product verticals. In addition, Bonsai plans to expand its retail partner supply into new categories, which are currently centered around fashion and beauty. The company also plans to once again double the size of its team over the next year and a half. "We know that customers discover what products to buy outside of publisher content," explains Saad Siddiqui, "And Bonsai is now well-equipped to explore what those additional embedded commerce applications may look like — while continuing to power seamless checkout for our publishers and provide merchants even more places to sell their products." About Bonsai Founded in 2016, Bonsai is an embedded commerce platform trusted by elite publishers and retailers across North America. Bonsai’s technology allows users to purchase a product at the point of discovery - directly within the content they’re consuming. For publishers, Bonsai provides a better revenue alternative to intrusive ads and the chance to own the customer from inspiration to gratification. For 350+ merchants, ranging from direct-to-consumer brands to enterprise partners, Bonsai puts their natively shoppable products in front of an audience at the moment purchasing intent is being formed, achieving more sales with less friction. Headquartered in Toronto, Canada. Bonsai was recently named to LinkedIn’s 2021 Top Canadian Startups List and Canadian Business’ New Innovators List. The company also more than doubled in size from 40 to 90 and is continuing to rapidly expand its team. To learn more, visit https://getbonsai.com/ . View source version on businesswire.com: https://www.businesswire.com/news/home/20220330005100/en/ Contacts

Bonsai Web Traffic

Rank
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Page Views per Million (PVPM)
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  • When was Bonsai founded?

    Bonsai was founded in 2016.

  • Where is Bonsai's headquarters?

    Bonsai's headquarters is located at 202-111 George Street, Toronto.

  • What is Bonsai's latest funding round?

    Bonsai's latest funding round is Series A.

  • How much did Bonsai raise?

    Bonsai raised a total of $21.72M.

  • Who are the investors of Bonsai?

    Investors of Bonsai include Alumni Ventures Group, Next Play Capital, Framework Venture Partners and Michael La Brier.

  • Who are Bonsai's competitors?

    Competitors of Bonsai include Fast and 5 more.

  • What products does Bonsai offer?

    Bonsai's products include Native Commerce and 3 more.

  • Who are Bonsai's customers?

    Customers of Bonsai include Well+Good, BuzzFeed and PureWow.

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