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bonobos.com

Founded Year

2007

Stage

Acquired | Acquired

Total Raised

$127.65M

Valuation

$0000 

About Bonobos

Bonobos is a New York-based men's clothing brand sold exclusively through an online vertical. The company offers custom made trousers, shirts, suits, shorts and other apparel. The company pairs offerings with hand-picked brands to bring a curated lineup of better-fitting men's apparel.

Bonobos Headquarter Location

45 W 25th Street Floor 5

New York, New York, 10010,

United States

646-710-3700

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Expert Collections containing Bonobos

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Bonobos is included in 3 Expert Collections, including Direct-To-Consumer Brands (Non-Food).

D

Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

E

E-Commerce

9,315 items

A

Apparel & Accessories

778 items

Consumers are increasingly shopping online, making it the fastest growing channel across many sectors. This has led to the creation of online brands with limited or no physical retail presence. This collection include fashion startups with strong online component, including cloth

Bonobos Patents

Bonobos has filed 1 patent.

The 3 most popular patent topics include:

  • Commerce websites
  • Computer buses
  • Diagrams
patents chart

Application Date

Grant Date

Title

Related Topics

Status

11/3/2017

5/25/2021

Diagrams, Printed circuit board manufacturing, Computer buses, Natural language processing, Commerce websites

Grant

Application Date

11/3/2017

Grant Date

5/25/2021

Title

Related Topics

Diagrams, Printed circuit board manufacturing, Computer buses, Natural language processing, Commerce websites

Status

Grant

Latest Bonobos News

Bonobos cofounder Andy Dunn describes how he changed his unstylish ways to run a top fashion brand: 'We needed a fashion-startup front man, not a neon orange liability'

May 11, 2022

Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy . How do you run a fashion company if you're not fashionable yourself? Andy Dunn recalls finding himself in this very predicament as cofounder and former CEO of menswear brand Bonobos in his new memoir "Burn Rate: Launching a Startup and Losing My Mind," which hit shelves Tuesday. In the book, Dunn recalls meeting his Bonobos cofounder Brian Spaly while the two were students at Stanford's Graduate School of Business. "We became fast friends and decided to room together at Schwab, the dorm where most first-year Stanford business school students lived," Dunn wrote. "I admired Spaly. He was better at sports. He was funnier. He had more money. He was self-reliant, disciplined, and frugal. I was none of those things." As for the most important difference between them, Dunn writes, "What defined our future, though, was this difference: he was fashionable and I was not." The two went on to launch Bonobos online in 2007, at first only selling pants before offering other clothing items. Spaly was skeptical about Dunn being CEO of the company because of his approach to clothing, according to the book. "Spaly and I were on a run," Dunn recalled. "He made a comment that should have served as a bit of a warning. 'My only problem with you running this company is you're just not that fashionable.' It was cutting and true." "But Spaly was right: for a guy running a fashion company, fashion was not my strong suit," Dunn wrote. "I wore weird combinations. We had a thicker orange corduroy pant, with fatter wales, called the F. Scotts. I paired those with a tight-fitting T-shirt I'd bought on eBay, a replica Walter Payton Chicago Bears jersey, matching the orange pop of the Bears' stripes to the pants. As Spaly would say: 'Oh boy.'" As the two started building Bonobos, Spaly stepped in to lend a hand with Dunn's sartorial style, the book says. "Spaly started buying me clothing," Dunn wrote. "We needed a fashion-startup front man, not a neon orange liability. He went to a Ralph Lauren sample sale and came back with a light purple cashmere sweater, a half-zip cotton pullover, and a prep school black-and-red embroidered jacket. He'd suggest which pants I should wear with each item and advise me on compatible shoe purchases." Outside of the book, Dunn has previously spoken about not being particularly stylish. In fact, Bonobos was built partly for men who find themselves in the same boat, he says. "I'm kind of the least likely person that you could imagine to be a CEO of a fashion company, and yet at the same time I think it's almost perfect, because Bonobos is really built to make it easier for guys to get great clothes," he told the Associated Press in 2017. "We built the brand not only for guys who have great fashion sense, but for guys who need a little bit of help."

  • When was Bonobos founded?

    Bonobos was founded in 2007.

  • Where is Bonobos's headquarters?

    Bonobos's headquarters is located at 45 W 25th Street, New York.

  • What is Bonobos's latest funding round?

    Bonobos's latest funding round is Acquired.

  • How much did Bonobos raise?

    Bonobos raised a total of $127.65M.

  • Who are the investors of Bonobos?

    Investors of Bonobos include Walmart, Peterson Ventures, Nordstrom, Mousse Partners, Coppel Capital and 15 more.

  • Who are Bonobos's competitors?

    Competitors of Bonobos include Frank And Oak and 8 more.

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