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Founded Year



Series A | Alive

Total Raised


Last Raised

$8M | 2 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+40 points in the past 30 days

About Bold Metrics

Bold Metrics provides a suite of artificial intelligence (AI) tools allowing brands to accurately predict customer body measurements. It helps apparel brands to increase conversion, reduce returns, improve sustainability, and optimize operations. The company was formerly known as Fashion Metric. It was founded in 2017 and is based in San Francisco, California.

Headquarters Location

548 Market Street, Suite 74845

San Francisco, California, 94104,

United States



Bold Metrics's Product Videos

ESPs containing Bold Metrics

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Fashion Tech

The virtual clothing try-on market leverages augmented reality (AR) and computer vision technology to enable users to virtually try on clothing and visualize how it fits and looks on their bodies. By adopting virtual try-on solutions, businesses can boost customer confidence in purchasing decisions and minimize returns due to ill-fitting garments. These solutions provide a convenient and interacti…

Bold Metrics named as Highflier among 7 other companies, including Zelig, 3DLOOK, and True Fit.

Bold Metrics's Products & Differentiators

    Virtual Tailor

    Harnessing Bold Metrics’ proprietary AI Body Modeling technology, customers just answer four to six simple questions (no measuring tape required) and the Virtual Tailor API returns over fifty individual body measurements in under 500ms with tailor grade accuracy.


Research containing Bold Metrics

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Bold Metrics in 4 CB Insights research briefs, most recently on Aug 21, 2023.

Expert Collections containing Bold Metrics

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Bold Metrics is included in 5 Expert Collections, including E-Commerce.



10,914 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Market Research & Consumer Insights

722 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.


Artificial Intelligence

11,383 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.


Digital Content & Synthetic Media

601 items

The Synthetic Media collection includes companies that use artificial intelligence to generate, edit, or enable digital content under all forms, including images, videos, audio, and text, among others.


Store tech (In-store retail tech)

308 items

This collection looks at the tech-enabled companies helping brands and retailers promote their products and compel customers to buy.

Bold Metrics Patents

Bold Metrics has filed 1 patent.

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Latest Bold Metrics News

08:06 ET Bold Metrics and Mizzen+Main Redefine Performance Menswear Fit

Aug 8, 2023

News provided by Share this article Share this article SAN FRANCISCO, Aug. 8, 2023 /PRNewswire/ -- Bold Metrics , the artificial intelligence (AI) company specializing in advanced sizing solutions for the apparel industry, is thrilled to power fit for Mizzen+Main , a performance menswear company. Mizzen+Main customers can now use the Find My Size solution powered by Bold Metrics' AI-driven Smart Size Chart to quickly and accurately find the best size for their preferred fit. Bold Metrics is now powering fit for Mizzen + Main, the performance menswear company. Mizzen+Main combines performance fabrics with modern silhouettes to create clothes that look great and feel even better. Originally known for The Best Damn Dress Shirt, Mizzen+Main now creates multiple lines of apparel, helping men feel a lot more comfortable and even more confident. "Mizzen+Main blends performance and comfort, and there's nothing more essential to comfort than fit," explains Daina Burnes, CEO of Bold Metrics. "Our AI solutions create a digital twin of each shopper, determining over 50 unique body measurements through a simple survey. Garment data on a per-style basis is also taken into account and the result is an accurate size recommendation along with indications on how the garment will fit across points of measure critical to fit for that specific style." It's been shown that 48% of shoppers bracket when sizing options are not clear, and 26% bracket when they aren't familiar with the brand (Statista). "By helping Mizzen+Main customers take the guesswork out of finding their size and taking into consideration fit preferences, new and existing customers can trust that their purchase will fit well, which reduces bracketing, increases conversion, and lowers return rates," Burnes adds. About Bold Metrics Since 2017, Bold Metrics' AI sizing solutions have been helping forward-thinking apparel brands and retailers use digital twin technology to boost conversion and average order value, reduce return rates, enable data-led technical design, and improve sustainability efforts. By connecting shoppers to their best size and preferred fit accurately and easily, Bold Metrics removes sizing uncertainty for apparel eCommerce, giving shoppers the confidence to transact. Bold Metrics' industry-leading AI solutions empower apparel brands to unlock the power of body data to make better-informed business decisions. Learn more at . CONTACT: Abbie Mood Enter Your Email By signing up you agree to receive content from us. Our newsletters contain tracking pixels to help us deliver unique content based on each subscriber's engagement and interests. For more information on how we will use your data to ensure we send you relevant content please visit our  PRN Consumer Newsletter Privacy Notice . You can withdraw your consent at any time in the footer of every email you'll receive.Mit Ihrer Anmeldung erklären Sie sich damit einverstanden, Inhalte von uns zu erhalten. Unsere Newsletter enthalten Zählpixel, die die Lieferung einzigartiger Inhalte in Bezug auf das Abonnement und die Interessen der einzelnen Abonnenten ermöglichen. Weitere Informationen über die Verwendung Ihrer Daten im Hinblick auf die Zusendung von relevanten Inhalten, finden Sie in unserer  PRN Consumer Newsletter Privacy Notice . Ihre Zustimmung können Sie jederzeit in der Fußzeile jeder erhaltenen E-Mail widerrufen.En vous inscrivant à la newsletter, vous consentez à la réception de contenus de notre part. Notre newsletter contient des pixels espions nous permettant la fourniture à chaque abonné, d’un contenu unique en lien avec ses souscriptions et intérêts. Pour de plus amples informations sur l’utilisation faite de vos données en vue de l’envoi des contenus concernés, nous vous invitons à consulter la politique de confidentialité disponible à partir du lien suivant  PRN Consumer Newsletter Privacy Notice . Vous pouvez à tout moment revenir sur votre consentement par le biais des informations situées au bas de chaque e-mail reçu.Регистрирайки се, Вие се съгласявате да получавате информационно съдържание от нас. Нашите бюлетини съдържат проследяващи пиксели, които ни помагат да предоставяме уникално съдържание въз основа на ангажираността и интересите на всеки абонат. За повече информация относно начина, по който ще използваме Вашите данни, за да гарантираме, че Ви изпращаме подходящо съдържание, моля, направете справка с нашето Уведомление за поверителност на потребителския бюлетин на  PRN . Можете да оттеглите съгласието си по всяко време в долния колонтитул на всеки от имейлите, които ще получите.

Bold Metrics Frequently Asked Questions (FAQ)

  • When was Bold Metrics founded?

    Bold Metrics was founded in 2017.

  • Where is Bold Metrics's headquarters?

    Bold Metrics's headquarters is located at 548 Market Street, Suite 74845, San Francisco.

  • What is Bold Metrics's latest funding round?

    Bold Metrics's latest funding round is Series A.

  • How much did Bold Metrics raise?

    Bold Metrics raised a total of $8.12M.

  • Who are the investors of Bold Metrics?

    Investors of Bold Metrics include Bessemer Venture Partners, ValueStream Ventures, Lytical Ventures, Nanban Ventures, Plug and Play Accelerator and 3 more.

  • Who are Bold Metrics's competitors?

    Competitors of Bold Metrics include BodiData, SizeWize, 3DLOOK, True Fit, Aistetic and 7 more.

  • What products does Bold Metrics offer?

    Bold Metrics's products include Virtual Tailor and 4 more.

  • Who are Bold Metrics's customers?

    Customers of Bold Metrics include Canada Goose, The Men's Wearhouse, UpWest, Blue Delta Jeans Co. and SuitShop.


Compare Bold Metrics to Competitors

True Fit Logo
True Fit

True Fit operates as a data-driven personalization platform for footwear and apparel retailers. It uses connected data and machine learning to enable personal experiences for fashion retailers and users can also add their favorite brands in order to get recommendations. It was founded in 2009 and is based in Boston, Massachusetts.


3DLOOK provides artificial intelligence (AI) based mobile body scanning and virtual fitting room solutions. Its solutions include body measuring, size recommendation, virtual fitting, virtual try-on solutions, and more. It was founded in 2016 and is based in San Mateo, California. Logo

Bodi.Me is a Fashion Fit Technology company specializing in size matching solutions for the garment industry. The company offers an easy-to-implement size advice platform, Size-Me, which provides fast and accurate size recommendations using proprietary algorithms and AI technology. Bodi.Me primarily serves uniform suppliers and e-commerce platforms, helping to reduce returns and ensure garments fit correctly the first time. It was founded in 2013 and is based in London, England.


WAIR operates as a virtual fitting room providing sizing solutions. It offers artificial intelligence (AI) based size and fit recommendations that allow brands to analyze their sizing matches up with the body shapes of the global population. It was founded in 2012 and is based in San Francisco, California.


BodiData is a company that focuses on providing data-driven size matching solutions, operating primarily in the retail and uniform industries. The company offers a range of services including handheld measurement solutions for size-matching, a platform for managing wearer's expectations of fit, and a unique identifier system for generating size recommendations. These services are primarily targeted towards the retail and uniform sectors. It was founded in 2016 and is based in St. Petersburg, Florida.

Virtusize Logo

Virtusize is a fashion tech company that focuses on providing solutions for online shopping. The company offers a virtual fitting service that uses AI to suggest the best size for a product based on a simple profile input by the user. It also provides a high-function filter to help users find their ideal products and an analytics platform that aggregates thousands of data points to provide clear and practical insights about buyers, products, and forecasts. It was founded in 2011 and is based in Tokyo, Japan.


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