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About is an online fitness store that offers a comprehensive range of health and wellness products and services. The company provides nutritional supplements, workout apparel, and a fitness app, along with educational content such as articles, workout programs, and a podcast series. primarily serves individuals looking to improve their physical fitness, strength, muscle building, sports performance, weight loss, and recovery. It was founded in 1999 and is based in Camp Hill, Pennsylvania.

Headquarters Location

431 Railroad Avenue

Camp Hill, Pennsylvania, 17011,

United States




Latest News

09:00 EDT™, Leader in Sports Nutrition and Fitness, Announces 'New Era' with Sports Performance Supplement Line

Apr 17, 2023

News provided by Share this article Share this article NEW YORK,/PRNewswire/ -- ™, the original online sports nutrition ecommerce brand, is proud to announce their new performance supplement line, Elite. The creation of Elite serves as an extension of the brand's private label offering, including the original Signature Series , which was reformulated, rebranded, and relaunched in 2018. While Signature continues to fuel the fitness industry with high quality ingredients at an affordable price, Elite ups the ante with its Informed Sport Certification, allowing athletes everywhere to consume products that have been third-party tested. Welcome to Elite, by "When our customers asked for elevated performance products, listened," said April Schatschneider, Executive Vice President, "We are thrilled to deliver our consumers a new, advanced option with Elite. Each product in the line has effective formulas, proven ingredients, and is Informed Choice Sport certified." debuts the line with Elite Ultimate Pre-Workout Stim-Free , formulated with two scientifically researched and trademarked ingredients while offering a caffeine-free alternative for a pre-movement mix. The product is designed to prepare the body and mind for training without stimulants, making it easily stackable with other supplements. It also combines Citrulline and Beta-Alanine to support blood flow and endurance, allowing athletes participating in all modalities to consume before training. Elite Ultimate Pre-Workout Stim-Free features a fan favorite flavor, Rocket Pop, and is available for $39.99 for 24 servings. The new line pairs with's "New Era" campaign, a stake in the ground announcing their transition from predominantly serving the bodybuilding community to a fitness lifestyle brand. This year also marks their 24th year in business.™ continues to serve the fitness community with top tier products and content to help millions reach their health and wellness goals. The brand has also debuted its new tagline; Build your body. Build your mind. Build your life, a nod to the mind body connection equating to an emphasis on longevity. " isn't just for bodybuilders," said Danielle Bitts, Vice President of Brand & Creative. Our mission is to provide our audience with accredited resources to help them build their body for whatever goal they set their sights on. From programs and articles , to supplements and gear, every part of your routine starts here and we couldn't be prouder to be entering our 24th year." The legacy brand provides year round access to new and timely article content, access to thousands of workouts in their training app, BodyFit ®, and engages with 13.2 million plus users across social media daily. will continue to evolve efforts to help people everywhere live a healthier, longer life through movement, nutrition, and supplementation education. About is the leading and longest-running digital destination for elite fitness, enabling millions upon millions to build their ideal bodies. As the first fitness platform combining content, community, and commerce, is dedicated to enabling fitness as a life journey. has incubated and cultivated industry-defining brands with products and programming that helped shape today's industry. offers Signature Series and top brand supplements, performance activewear and gear, BodyFit® Membership, fitness apps, an extensive exercise database with detailed instructions and video, a supportive global community, and award-winning customer service. 12 times Bizrate Circle of Excellence for Customer Service and 2019 Digiday Publishing Award for Best Paid Subscription/Membership Product. Download the BodyFit® app today. For media inquiries, contact: Frequently Asked Questions (FAQ)

  • When was founded? was founded in 1999.

  • Where is's headquarters?'s headquarters is located at 431 Railroad Avenue, Camp Hill.

  • Who are's competitors?

    Competitors of include LemonBox and 3 more.


Compare to Competitors


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CNP Professional

CNP Professional specializes in sports nutrition and operates within the health and wellness industry. The company offers a range of products designed to support athletic performance and recovery, including protein powders, pre-workout formulas, and post-workout supplements. CNP Professional caters to individuals seeking to enhance energy, promote muscle growth, and manage weight through their nutritional offerings. It was founded in 1998 and is based in Manchester, England.


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HOME FIT TRAINING specializes in home fitness and muscle training equipment within the health and wellness sector. The company offers a wide range of fitness products designed for home use, including bodyweight training gear, resistance bands, cardio accessories, and muscle toning equipment. These products cater to individuals looking to maintain or improve their physical fitness from the comfort of their own home. It was founded in 2017 and is based in Chartres, France.

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Belo Medical Group

Belo Medical Group specializes in medical aesthetic services and operates within the cosmetic dermatology and surgery industry. The company offers a range of non-surgical treatments for skin rejuvenation, body contouring, and addressing various skin concerns such as pigmentation, acne, and signs of aging. Belo Medical Group caters to a diverse clientele seeking cosmetic enhancements and anti-aging solutions. It was founded in 1990 and is based in Metro Manila, Philippines.

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San Miguel

San Miguel  (PSE Ticker: SMC) is one of the Philippines’ largest and most diversified conglomerates. It caters to many businesses and investments in various sectors, such as beverages, food, packaging, energy, fuel, and oil, infrastructure, property development and leasing, cement, car distributorships, and banking services. San Miguel was founded in 1890 and is based in Metro Manila, Philippines.


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