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Unattributed VC - II | Alive

About Bluefly

Bluefly is a leading online retailer of designer, contemporary, and private label apparel and accessories that provides its customers with unique access to in-season products at great prices. The Company is uniquely positioned as the only eCommerce company that sells its merchandise through two off-price eCommerce channels: (Traditional eCommerce Channel) and Belle & Clive (Flash-Sale Site). The combination of the traditional eCommerce channel and the flash-sale site is a compelling business model that addresses the shopping preferences of Bluefly's customers.

Bluefly Headquarter Location

42 W 39th Street

New York, New York, 10018,

United States


Latest Bluefly News

Bluefly goes up for sale

Apr 30, 2019

Bluefly goes up for sale Bluefly Hilco Streambank, an advisory firm specializing in the sale of intangible assets, is managing offers for the company’s business assets, including the domain name, trademarks, customer data and associated purchase data, as well as the company’s social media profiles. According to Hilco Streambank, Bluefly brought in 10.7 million website visitors in 2017, and 7.5 million from January to September 2018. Bluefly, which launched in 1998, operated using its own in-house marketplace selling off-price men’s and women’s apparel, accessories and more, before transitioning to a platform powered by e-commerce technology company Mirakl in 2018. The company saw positive holiday sales following the change, reporting a gross merchandise volume of $1.7 million - a 20 percent year-over-year increase from the prior year period - during the 2018 Black Friday period from November 19 through 26 of 2018. However, in February of this year the company abruptly shut down, closing its office in Manhattan’s Garment District and filing for Chapter 7 bankruptcy. The company reported between $500,000 and $1 million in assets and up to $10 million in liabilities. "The brand is well-recognized by women of all ages, with a high concentration among Generation X and millennial customers, a highly loyal and desirable demographic," said Richelle Kalnit, Hilco Streambank senior vice president. "There is an exciting opportunity to relaunch the brand and re-engage with the customer." Offers are due on May 6, 2019 at noon Eastern time. An auction will be held on May 8, 2019 at 1:00 p.m. Eastern time.

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Bluefly Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Bluefly Rank

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